English 420 teaches students the rhetorical principles and writing practices necessary for producing effective business letters, memos, reports, and collaborative projects in professional contexts. The curriculum is informed by current research in rhetoric and professional writing and is guided by the needs and practices of business, industry, and society at large, as well as by the expectations of Purdue students and programs. All sections of English 420 are offered in networked computer classrooms to ensure that students taking the course are prepared for the writing environment of the 21st-century workplace. The course teaches the rhetorical principles that help students shape their business writing ethically, for multiple audiences, in a variety of professional situations.

Professional Writing Online, by Johndan Johnson-Eilola, Patricia Sullivan, and James Porter. Boston: Allyn & Bacon/Longman, 2001. Available at Follet's and University Book Store. Be sure to purchase unopened copies of the guide because used password codes are not transferable.

Writing in Context
Analyze professional cultures, social contexts, and audiences to determine how they shape the various purposes and forms of writing, such as persuasion, organizational communication, and public discourse.

Writing Process
Develop and understand various strategies for planning, researching, drafting, revising, and editing documents that respond effectively and ethically to professional situations and audiences.

Collaboration
Learn and apply strategies for successful collaboration, such as working and communicating on-line with colleagues, setting and achieving project goals, and responding constructively to peers' work.

Research
Understand and use various research methods to produce professional documents, including analyzing professional contexts, assessing and using information resources, and determining how various media and technologies affect and are affected by users and readers.

Technology
Develop strategies for using and adapting various communication technologies to manage projects and produce informative and usable professional documents.

Document Design
Learn to argue with visual data, understanding and implementing various principles of format, layout, and design of professional documents that meet multiple user and reader needs.

1. Employment Project

You will be asked to locate a job for which you are qualified and apply for it. Step 1 of the project asks you to learn about and use various web-based resources for job seekers and ultimately to select one job to pursue. Step 2 asks you to prepare the all-important cover letter (i.e., "Job Application Letter"). Step 3 asks you to prepare a print resume suitable for such a position. In Step 4, you will assess your experience in a "Project Assessment Document." In the process of completing each step, you will work closely with your peers and me to shape your writing so that it represents you and your experience fully and effectively. (Individual; 30% of course grade.)

2. Big 1 Case

This case asks you prepare several documents in response to a problem faced by a major car manufacturer with a car rental agency that has been renting damaged goods. Deliverables include a complaint letter to the president of the external company, complaint letter to the subordinate of the president, and a memo to the writer's supervisor.
(Collaborative; 20% of course grade.)

3. Corporate Web Project

For Project 3, our class will function as a consulting firm whose goal is to serve clients interested in either revising or developing World Wide Web pages. Your team will be working with an actual business or organization in the community or at Purdue in order to help it better utilize the potential of the WWW. (Collaborative; 30% of course grade.)

Each of the 3 major projects in the course will be comprised of several components, each of which will be worth a percentage of your final grade. For the two collaborative projects, students will complete the required Collaborative Evaluation Form.

All major assignments will be graded on the standard letter-grade scale: A=100-90 B=89-80 C=79-70 D=69-60 F=59 or below.

In order to participate fully in the course, you should already be able to use the technology platform and applications listed below.

• Mac OS System
• Microsoft Office (Word and PowerPoint)
• Netscape Communicator and Internet Explorer
• Email program (including attachments)

Because the exchange of information and materials in this class will be almost entirely electronic, familiarity with certain technologies is crucial for participation and success in the course. If you need any assistance now or at any point during the semester, please do not hesitate to ask. During the semester, you'll need frequent access to the Internet (including email, ftp, and WWW). If you have a computer at home, you'll be responsible for configuring your system to access course materials, to participate in online discussions, and to complete other work. (Your Internet Service Provider should be able to help you configure your system.) If you do not have a system at home or cannot get your system configured, you will be able to use any of the standard PUCC labs. One of your first course assignments will be completing a technology checklist and solving any technology access problems that you may encounter. You are also required to subscribe to and participate on a course mailing list.

Very early in the semester, you will be asked to demonstrate that you can meet these responsibilities:

• Have access to your Career Account.
• Set up your @purdue.edu email address and regularly check your email.
• Become proficient sending and receiving e-mail attachments, resolving file compatibility issues, and following e-mail decorum.
• Send an e-mail message to the class list
• Check the course calendar before the beginning of each class.
• Become proficient participating in the class MOO space, ProNoun.
• Become more proficient with unfamiliar computer technologies and applications, such as html editors and web-page design, desktop publishing applications, and graphics editors.
• Maintain back-up copies of all assignments via your home directory, disks, and/or e-mail attachments to yourself.

• Discussion List
  engl420k020101s-class@relay.cc.purdue.edu
  
• ProNoun MOO client
  http://linnell.english.purdue.edu:7000
• Dreamweaver, Frontpage, or Netscape Composer (WYSIWIG/HTML Editors)
• Powerpoint

Collaborative work is a required component of the course. You and your project team members are responsible for updating one another and me about assignment development and progress. In addition, you also are responsible for negotiating together all aspects of your work, including planning, drafting, revising, file managing, and scheduling of assignments. When I assign a collaborative project, I will provide you with explicit guidelines for successful collaboration. I will also ask individual group members to complete Collaborative Evaluation Forms. The principles of collaboration I encourage students to follow are contained in the brochure, Group Work and Collaborative Writing <http://www-honors.ucdavis.edu/vohs/index.html>.

Attendance is required at all scheduled electronic and face-to-face (F2F) meetings. Since you will be working in project teams much of the semester, you also will be required to attend any scheduled out-of-class meetings with your team to complete course assignments. Three absences may result in your final grade being lowered by as much as a letter grade. More than three absences can result in a failing grade for the course. Excused absences may be granted for religious holidays or university-sponsored events, provided you make a written request to me no less than two weeks in advance and that you complete any required work before the due date. Being excessively or regularly late for class or team meetings, both electronic and F2F, can also be counted as an absence.

The majority of missed class assignments cannot be "made up." If a serious and unavoidable problem arises, however, you should contact me in writing prior to the deadline to determine whether or not an extension for the work will or will not be granted.