English 680V: Visual Rhetoric in a Technological Age (Purdue)

If attention is our raw material, what can we create from attention that is a good? I say it's meaning. Meaning-production, then would be the establishmnet of symbolic orders or frames of reference within which we contextualize that which we put our attention to, in a sense, meaning-production creates more attention. Hollywood and glossy magazines produce low-quality meaning efficiently, giving us archetypes and culture into which we can channel our attention. A conversation over dinner, or in a class creates a higher quality meaning that is more thoroughly integrated into our system.