Project Two: Creative Brief

English 419
Spring 2007
Santos

Warning

People don't like ads. People don't trust ads. People don't remember ads. How do we make sure this one will be different. [Your group might have additional warnings dependent upon your product]

• One
• Two
• Three

Why are we advertising?

Blah.

Who are we talking to [primary target audience]?

Blah, blah.

What do they [your primary target audience] currently think?

Blah, blah, blah. Include links to some evidence.

What would we like them to think

Very important blah.

What is the single, most persuasive idea we can convey?

Blah.

Why should they believe it?

Blah.

Are there any creative guidelines?

Blah.