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Section 0101
Heavilon 227
T-Th, 10:30 -11:45 a.m.

Dr. David Blakesley
Office: Heavilon 302c
Hours: T-Th, 9:30 - 10:30 a.m. and by appt.
Ph: 765.494.3772
Fax: 765.494.3780

blakesle@purdue.edu

 

Note: All class meetings, both f2f and electronic, will be held during our regular class time. You are responsible for attending all meetings; missing or arriving late to meetings can negatively affect your course grade. Please consult the course syllabus for additional information about attendance policies.

Week

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

 

Class Mailing List
309 Publishing Blog
Blog Account (for new posts)
Dr. B's Homepage
Parlor Press
Purdue's OWL
English Department
Professional Writing Home
PW Documentation
Publishing Resources

Resume Resources

 

 

Date

Class Meeting

For Next Meeting

Tuesday

26 August

Introduction to the Course

Introduce the Student Information Sheet.

Discuss course technologies & introduce Technology Checklist.

Make certain that you have your login and password for accessing ICS machines (a Career Account) and an email address that accommodates attachments. If you have questions about your accounts visit ICS in STEW 068 ( Phone: 494-9944
Email: ics-info@purdue.edu).

Reading: Scrolling Forward (Preface, pp. xi-xxiii). If you don't have the book yet, you can read the Preface in a digital version (PDF format; 125 kb; Passowrd req'd)

Thurs.

28 August

Professional and Personal Business Documents Project Assigned

Post your response to Scrolling Forward to the 390 Publishing Blog

Turn your completed Student Information Sheet in to the 309turnin folder in your course resources.

Complete Technology Checklist.

Reading: Looking Good in Print (Chapter 1, "Getting Started" and Chapter 10, "Business Communication")

Review Purdue OWL Guidelines for Resume Preparation. Bring a copy of a current resume to class.

 

Week 2

 

Date

Class Meeting

For Next Meeting

Tuesday

2 Sept.

Turn in Technology Checklist in printed, signed form OR sign it digitally in Acrobat and place it in your turn-in folder.

Design Principles/Resume Design
Demo: The Evolution of a Design Concept (PDF File; 968 KB)

Purdue OWL Guidelines for Resume Preparation

Bring a draft of your resume to class for feedback and further development.

Thurs.

4 Sept.

Logos and Business Cards
Resume Development

View OWL's Resume PowerPoint

Bring a draft of a business card to class for feedback and further development.

Reading: Looking Good in Print (Chapter 2, "Tools of Organization")

 

Week 3

 

Date

Class Meeting

For Next Meeting

Tuesday

9 Sept.

Letterhead, Envelopes, Fax Cover Sheets, Labels

Resume Review Sheet (Each person should write one review)

Study samples of letterhead/business cards/fax cover sheets. For some samples see these selections from Robin Williams Design Workshop (PDF format; 332 KB; password req'd)

Continue working on professional documents.

Resources
Microsoft's Business Templates
Avery Products, Templates, Software

Thurs.

11 Sept.

PowerPoint Templates

See Purdue's PowerPoint Template

 

 

Week 4

 

Date

Class Meeting

For Next Meeting

Tuesday

16 Sept.

Note Change: The Professional and Personal Business Documents Project is now due on Thursday, Sept. 18.

In-Class work on professional documents.

Professional and Personal Business Documents Project Due. All deliverables should be prepared as PDF documents and placed in a Project 2 folder in your Turn-in Folder.

Thurs.

18 Sept.

Professional and Personal Business Documents Project Due. All deliverables should be prepared as PDF documents and placed in a Project 2 folder in your Turn-in Folder.

Sales and Marketing Documents Project Assigned

 

Review Sales and Marketing Documents Project

Team members should discuss possible clients on the 309 Blog and be prepared to discuss and confirm client choice on 23 September.

 

Week 5

 

Date

Class Meeting

For Next Meeting

Tuesday

23 Sept.

Review Sales and Marketing Documents Project

Assign Teams, Discuss Client Criteria

Make client choices and plan interviews and other research. Confirm your choice of clients in the 309 Blog (under a new post, and signed by each team member).

 

Project Teams

Team 1
Nikita Anderson
Anna Pentikis
David Glaze

Team 4
Betsy Conklin
Levi Haynes
Sophia Voravong

Team 2
Kim Lovely
Chris Velasco
Betty Guerrero

Team 5
Brad Threlkeld
Ali Harris
Emily Schaler

Team 3
Amy Jirek
Anna Herkamp
Clare Walters
Rhonda Colby

 

Reading: Scrolling Forward (Chapters 1 and 2, pp. 1-38)

Thurs.

25 Sept.

Discuss client interview and document planning.

Conduct intial client interview.

Reading: Scrolling Forward (Chapter 3, pp. 39-58)

 

Week 6

 

Date

Class Meeting

For Next Meeting

Tuesday

30 Sept.

Typography
In addition to the chapter from Looking Good in Print, here's a good resource, in PDF format: Guidelines for Typography in NBCS (Rutgers)

Review Client Interview and Plan Production

Sample Sites
Logosaur

Reading: Scrolling Forward (Chapters 4 and 5, pp. 59-100)

Thurs.

2 October

Drafts of Flyer, Poster or Banner, Ad, or CD Label/Stamp should be ready for review and discussion.

Reading: Scrolling Forward (Chapter 6, pp. 101-17)

 

 

Week 7

 

Date

Class Meeting

For Next Meeting

Tuesday

7 October

Drafts of Brochure, CD Booklet/Insert, Newsletter, Company Guide should be ready for review and discussion.

Reading: Scrolling Forward (Chapters 7 and 8, pp. 118-57)

Thurs.

9 October

Continue drafting.

Reading: Scrolling Forward (Chapter 9, pp. 158-79)

 

Week 8

 

Date

Class Meeting

For Next Meeting

Tuesday

14 October

Fall Break  

Thurs.

16 October

Sales and Marketing Project Deadline Extended!

Group Work. Focus on offering critical feedback on design and content of Sales and Marketing Documents.

Groups: Please negotiate all remaining tasks and allow for each person to offer specific feedback on the final documents.

Reading: Scrolling Forward (Chapters 10 and 11, pp. 180-202)

Sales and Marketing Documents Project Due. All deliverables should be prepared as PDF documents and placed in a Project 2 folder in your Turn-in Folder. Make sure that all members of the team have a copy of the final documents submitted.

 

Week 9

 

Date

Class Meeting

For Next Meeting

Tuesday

21 October

Sales and Marketing Documents Project Due. All deliverables should be prepared as PDF documents and placed in a Project 2 folder in your Turn-in Folder.

Portfolio Interface Project Assigned

Digital Portfolios (Samples)
David Blakesley
Anne Wysocki
Mark C. Taylor
Victoria Vesna
Victor Vitanza

Kate Agena
Jennie Blankert
Kristine Blair
Jeff Jablonski
Erin Karper
Jessie Moore Kapper
Mike Kapper
Paul Kei Matsuda
Karl Stolley

Reading: Looking Good in Print ("Building Blocks of Graphic Design," pp. 73-89)

Thurs.

23 October

Linda Haynes, Guest Lecture

Reading: Looking Good in Print ("The Art of Illustration" pp. 91-120)

 

Week 10

 

Date

Class Meeting

For Next Meeting

Tuesday

28 October

Page Design Practice (Draw!)
Creating a Website on Career Accounts (ITap)

Dreamweaver Basics--Get the handout! (PDF format)

Webstyle Guide Compact Notes (PDF format; Blakesley)

Organizing Information on a Website Interface (Design Grids)

Other useful handouts:

Web Page Design (PDF Format)
Documentation by Michael Kapper

Webmonkey (Site Design)

Reading: The Columbia Guide to Digital Publishing (Chapter 1, "Introduction," pp. 1-31).

Thurs.

30 October

   

 

Week 11

 

Date

Class Meeting

For Next Meeting

Tuesday

4 Nov.

Draft of Interface due for in-class review.

 

Thurs.

6 Nov.

 

 

 

Week 12

 

Date

Class Meeting

For Next Meeting

Tuesday

11 Nov.

Interface Presentations Portfolio Interface Project due. You should submit your URL via an email to me and place your Design Notes in your Turn-In Folder.

Thurs.

13 Nov.

Portfolio Interface Project due. You should submit your URL via an email to me and place your Design Notes in your Turn-In Folder.

Interface Presentations

 

 

Week 13

 

Date

Class Meeting

For Next Meeting

Tuesday

18 Nov.

Book, Multimedia CD, eBook, Magazine, eZine Project Assigned

Plan work and meet in teams.

Acquire book contents; Reread The Columbia Guide to Digital Publishing (Chapter 1, "Introduction," pp. 1-31).

Team A

Team B

Nikita Anderson
Betsy Conklin
David Glaze
Ali Harris
Anna Herkamp
Emily Schaler
Brad Thelkeld
Clare Walters

Rhonda Colby
Betty Guerrero
Levi Haynes
Amy Jirek
Kim Lovely
Anna Pentikis
Chris Velasco
Sophia Voravong

* Teams will choose which book to work with after the initial meeting

Thurs.

20 Nov.

Begin production and design; conduct research on copyright.

Discuss reading: The Columbia Guide to Digital Publishing (Chapter 1, "Introduction," pp. 1-31).

Read (and print) "Repurposing Print:
How to Create Searchable PDF Archives and Digital Versions of Printed Texts through OCR
" (PDF Document; 659 Kb)

Complete assigned work on projects. Have complete PDF copy available for further processing and OCR.

Reading: The Columbia Guide to Digital Publishing (Chapter 6, "Composition, Design, and Graphics," p. 219)

 

Week 14

 

Date

Class Meeting

For Next Meeting

Tuesday

25 Nov.

Continue Production Work

Helpful Files/Templates:

Specs for 6 X 9 Book (incl. cover and spine calculation) (PDF format; 439 Kb)

6 X 9 Template for Inside (book block) in Adobe InDesign 2.0. Includes fonts (Zip file; 270 Kb)

6 X 9 Template for Cover in Adobe InDesign 2.0. Includes fonts (Zip file; 105 Kb)

Work on OCR of Scanned Book Block from PDF original.  Work on prototype of cover designs.

Everyone should read Lightning Source's "Digital File Submission Tips" (PDF file) on their "Book Designers' Resource Page," which you can find under "Resources" on the main menu here:

https://www.lightningsource.com/

Thurs.

27 Nov.

Thanksgiving Break

 

 

Week 15

 

Date

Class Meeting

For Next Meeting

Tuesday

2 Dec.

   

Thurs.

4 Dec.

   

 

Week 16

 

Date

Class Meeting

For Next Meeting

Tuesday

9 Dec.

 

Book, Multimedia CD, eBook, Magazine, eZine Project due. You should submit all deliverables as PDF files in your Turn-In folder or send the relevant URL to me as an attachment.

Thurs.

11 Dec.

Last Day of Class
Book, Multimedia CD, eBook, Magazine, eZine Project due. You should submit all deliverables as PDF files in your Turn-In folder or send the relevant URL to me as an attachment.

 

 

Week 16

 

Finals Week

15-20 Dec.

Final Exam Week

 

Calendar

Syllabus

Prof Docs

Marketing

Interface

Books

PW Program

Last Updated: --DB