Rhetoric as Symbolic Action

Attempting to analyze ways in which we use symbols rhetorically, Burke refers to the difficulty of choice suggested by the word “Scramble” suggestive of a “distorted mass” (Merriam-Webster online). When we utilize language, we select words/symbols from the “distorted mass” of attitudes that will suggest a pattern of experience that will strengthen our argument. The term “Scramble” reminds me of the metaphor of the melted mass and the signifiers that congeal on the surface. Moreover, the word “wrangle” suggests that symbolic action takes place in a continuum, which brings to mind the parlor where people are engaged in a dialog that seems to be a prolonged dispute or “Wrangle,” an “argument that continues for a long period of time” (Oxford Dictionary online). The “difficult choice of symbols” (Scramble) that is necessary in order to engage in the “long argument"(Wrangle) in the parlor takes place in what Burke calls “the Market Place” (RM 23), term that stresses the social components of the verbal action; language is related to society and endows us with tools that are necessary for analysis. The term “marketplace” suggests (besides the Marxist view) a competition for acceptance or, to utilize other important terms which Burke utilizes, “division” and “identification,” the latter as a way of overcoming division and results from a sense of consubstantiality. Moreover, the term “marketplace” indicates negotiation and ownership. Related to the idea of a marketplace is the term “flurry,” which means either “a sudden, short period of activity” (Oxford Dictionary online” or “a brief advance or decline in prices: a short-lived outburst of trading” (Merriam-Webster online). Discourse (exchange of symbols) takes place in the “Human Barnyard,” term that implies the idea that symbols can bring about cooperation among speakers. At the “marketplace,” we engage in an exchange of ideas learning how to make concessions (“Give and Take” RM 23) and we experience the “wavering line of pressure and counterpressure” (RM 23), that is the weight of social imposition; the war of words (“Logomachy” RM 23); the burden of ownership; and the “War of Nerves,” (RM 23) that is, the “conflict characterized by psychological tactics designed primarily to create confusion, indecision, or breakdown of morale” (Merriam-Webster online).

LKC's picture

When I hear the word

When I hear the word "scramble," I think of a group of people engaged in competition to get whatever they can in the limited amount of time they have. The image that really comes to mind is Black Friday, the day after Thanksgiving, when the hordes descend upon the malls to snatch up whatever deals are to be had before somebody else gets the good stuff!

Duder's picture

I like the way your break the terms down

I like the way you break down the terms Burke uses. I was wondering how you would use the terms to interpret what Burke is discussing about quarrels over property and the idea that we find ourselves preparing for slaughter when they arise (RM 264)?