Professor, Brian Lamb School of Communication
Hyunyi Cho's program of research focuses on risk communication and health communication. Current research investigates effects of communication on judgments and actions relevant to environmental risk and health risk and the role of messages and the media in social change and behavior change processes.
Cho, H., Reimer, T.O., & McComas, K.A. (Eds.). (in preparation). The SAGE handbook of risk communication. Thousand Oaks, CA: Sage.
Cho, H. (Ed.). (2011). Health communication message design: Theory and practice. Thousand Oaks, CA: Sage.
Cho, H., Shen, L., & Wilson, K.M. (epub ahead of print, 2013). What makes a message real?: The effects of perceived realism of alcohol and drug related messages on personal probability estimation. Substance Use and Misuse.
Tanes, Z., & Cho, H. (2013). Examining the role of goal setting in influencing the experience and learning outcomes of video game play for earthquake preparedness. Computers in Human Behavior.858-869.
Cho, H., Shen, L., & Wilson, K.M. (epub ahead of print, 2012). Perceived realism: Dimensions and roles in narrative persuasion. Communication Research.
Jeong, S., Cho, H., & Hwang, Y. (2012). Media literacy interventions: A meta-analytic review. Journal of Communication. 62, 454-472.
Cho, H., Wilson, K.M., & Choi, J. (2011). Perceived realism of television medical dramas and perceptions about physicians. Journal of Media Psychology, 23, 141-148.
Cho, H., & Choi, J. (2011). Television, gender norms, and tanning attitudes and intentions of young men and women. Communication Studies, 62, 508-530.
Cho, H., Wilkum, K., King, A.J., Bernat, J.K., Ruvarac, A., & Xu, H. (2010). Fraternity drinking as edgework: An analysis of perspectives on risk and control. Health Communication, 25, 212-220.
Cho, H., Hall, J.G., Kosmoski, C., Fox, R.L., & Mastin, T. (2010). Tanning, skin cancer risk, and prevention: A content analysis of eight popular magazines that target female readers, 1997-2006. Health Communication, 25, 1-10.
Mass Media and Public Health
Theories of Health Communication Campaigns
Theories of Mass Communication
Brian Lamb School of Communication, Purdue University
100 N. University Street, West Lafayette, IN 47907
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