Hyunyi Cho is an Associate Professor in the Department of Communication at Purdue University. She also holds a courtesy appointment in the Department of Youth Development and Agricultural Education at Purdue. Her current research focuses on health risk communication. Specific research areas include health risk message effects on diverse audiences, media effects on health/risk related beliefs and behaviors, and theoretical and methodological issues in the development and evaluation of health communication campaigns. Areas of teaching include persuasion, media effect, risk communication, and health interventions. She received her Ph.D. in mass media from Michigan State University.