Hyunyi Cho
Home Research Teaching
Research Interests
• Health risk message effects on diverse audiences
• Media effects on health/risk related beliefs and behaviors
• Theoretical and methodological issues in the development and evaluation of health communication campaigns
Recent Publications
Cho, H., & Choi, J. (in press). Predictors and the role of attitude toward the message and perceived message quality in gain and loss framed antidrug persuasion of adolescents. Health Communication.
Cho, H., Wilkum, K., King, A.J., Bernat, J.K., Ruvarac, A., & Xu, H. (in press). Fraternity drinking as edgework: An analysis of perspectives on risk and control. Health Communication.
Cho, H., Sands, L.P., & Wilson, K.M. (in press). Predictors of summer sun safety practice intentions among rural high school students. American Journal of Health Behavior.
Cho, H., Hall, J.G., Kosmoski, C., Fox, R.L., & Mastin, T. (in press). Tanning, skin cancer risk, and prevention: A content analysis of eight popular magazines that target female readers, 1997-2006. Health Communication.
Cho, H., So, J., & Lee, J. (2009). Personal, social, and cultural correlates of self-efficacy beliefs among South. Korean college smokers. Health Communication, 24, 337-345.
Cho, H., & Boster, F.J. (2008). Effects of gain vs. loss frame anti-drug ads on adolescents. Journal of Communication, 58, 428-446.
Cho, H. & Boster, F.J. (2008). First and third person perceptions on anti-drug ads among adolescents Communication Research, 35, 169-189.
Cho, H. (2007). Influences of self-monitoring and goal-setting on drinking refusal self-efficacy and drinking behavior. Alcoholism Treatment Quarterly, 25, 53-65.
Cho, H., & Salmon, C.T. (2007). Unintended effects of health communication campaigns. Journal of Communication, 57, 293-317.
Cho, H. (2006). Influences of norm proximity and norm types on binge and non-binge drinkers. Journal of Substance Use, 6, 417-429.
Cho, H., & Salmon, C.T. (2006). Fear appeals for individuals in different stages of change: Intended and unintended effects and implications on public health campaigns. Health Communication, 20, 91-99.
Cho, H. (2006). Readiness to change, norms, and self-efficacy in heavy drinking college students. Journal of Studies on Alcohol, 67, 131-138.
Cho, H., & Witte, K. (2005). Managing fear in public health campaigns: A theory-based formative evaluation process. Health Promotion Practice, 6, 482-490.
Cho, H., & Boster, F.J. (2005). Development and validation of value-, outcome-, and impression-relevant involvement scales. Communication Research, 35, 235-264.
Cho, H., Oehlkers, P., Mandelbaum, J., Edlund, K., & Zurek, M. (2004). The Healthy Talk Campaign of Massachusetts: A communication-centered approach. Health Education, 104, 314-325.
Cho, H., & Nadow, M.Z. (2004). Understanding barriers to implementing Quality Lunch and Nutrition Education. Journal of Community Health, 29, 421-435.
Cho, H., & Han, M. (2004). Perceived effect of the mass media on self vs. other: A cross-cultural investigation of the third person effect hypothesis. Journal of Asian Pacific Communication, 14, 301-320.