Potential Client Criteria


When selecting your potential clients for a proposal, keep in mind that if your proposal is selected,the ultimate success of your team's project is inextricably tied to the appropriateness of your potential clients. Also, remember that the clients' needs should be serviceable within the time and resource constraints of the project: you should not commit to providing print material needed too soon or commit to actually creating a web page from scratch for your client.

Choosing Potential Clients

Because this project asks you to work as a consultant, you will need to choose a client that complements the project's goals. The following general criteria should help you to begin selecting a client, but you also should consult the client criteria section below.

Organizational Concerns

Potential clients should be. . .

  • non-profit organizations or small businesses

  • interested in our services


Accessibility Concerns

Potential clients should be. . .

  • willing to be interviewed and observed as part of your team's research

  • in locations accessible to all team members.

  • amenable to continuous communication with your team for the duration of the project.


client criteria

In addition to meeting the general criteria listed above, a potential client should be:

  • very accessible--in terms of both time and location--so that you can become familiar with the context and maintain communication throughout the project.

  • in either Lafayette or West Lafayette.

  • potentially interesting to all team members.

The potential client should not be a relative or close friend.





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