English 515

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January 14
Introduction to the course

Review syllabus
Complete Student Information Sheet

January 16
Introduction to Weblogs

Read "Why I Weblog" by Brad L. Graham
http://www.bradlands.com/words/maybe/maybe02.html

Read "Weblogs: a history and perspective" by Rebecca Blood
http://www.rebeccablood.net/essays/weblog_history.html

Read "Anatomy of a Weblog" by Cameron Barrett
http://www.camworld.com/journal/rants/99/01/26.html

Read "More about Weblogs" by Cameron Barrett
http://www.camworld.com/journal/rants/99/05/11.html

Read "Portrait of the Blogger as a Young Man" by Julian Dibbell
http://www.juliandibbell.com/texts/feed_blogger.html

January 21
From Personal Publishing to Journalism

Read "Blogging as a Form of Journalism" by J.D. Lasica
http://www.ojr.org/ojr/workplace/1017958873.php

Read "Weblogs: A New Source of News" by J.D. Lasica
http://www.ojr.org/ojr/lasica/1019165278.php

Read "Blogged Down in the PR Machine" by Jordan Raphael
http://www.ojr.org/ojr/business/1017959021.php

Read "Let Slip the Blogs of War" by Tim Cavanaugh
http://www.ojr.org/ojr/workplace/1017770789.php

Discuss Weblog Project

January 23
Weblog Technologies Workshop

Review posting to the course weblog
Browse portals/gather ideas for themed weblogs
Introduce various blogging software options

January 28
Writing Weblogs

Read "Ten Tips on Writing the Living Web" by Mark Bernstein
http://alistapart.com/stories/writeliving/

Read "How to Write a Better Weblog" by Dennis Mahoney
http://www.alistapart.com/stories/writebetter/

Read "Writing for the Web" by Jeffrey Zeldman
http://www.alistapart.com/stories/writing/

Read "Writing for the Web II" by Crawford Killian
http://www.alistapart.com/stories/writing2/

Develop groups for weblog project

January 30
Rhetorical Considerations

Read "Blogging Thoughts: Personal Publication as an Online Research Tool" by Jill Walker and Torill Mortensen
http://www.intermedia.uio.no/konferanser/skikt-02/docs/
Researching_ICTs_in_context-Ch11-Mortensen-Walker.pdf


Read "Do You Think You're Part of This? Digital Texts and the Second Person Address" by Jill Walker
http://cmc.uib.no/jill/txt/do_you_think.html

Read "Use the Blog, Luke" by Steven Johnson
http://www.salon.com/tech/feature/2002/05/10/blogbrain/index.html?x

Read "What We're Doing When We Blog" by Meg Hourihan
http://www.oreillynet.com/pub/a/javascript/2002/06/13/megnut.html

February 4
Writing workshop

Weblog project proposal memo draft due

February 6
The Business of Weblogs

Read "Blogging for Dollars: The Rise of the Professional Blogger" by Meg Hourihan
http://www.oreillynet.com/pub/a/javascript/2002/08/12/megnut.html

Read "Blogging for Dollars" by Dylan Tweney
http://www.business2.com/articles/web/0,1653,43097,FF.html

Read "Using Blogs in Business" by Bausch/Haughey/Hourihan
http://www.blogroots.com/chapters.blog/id/4


February 11
No class!

Weblog project proposal memo due
Turn in peer comments, drafts, and final memo
to my office (leave on my desk).

February 13
Workshop for Promotional Project

Introduce PW Promotions Project

February 18
Design Issues

Read "What Does Design Do?" in digital coursepack.
February 20
Corporate Image and Promotions

Browse Purdue Marketing Communications website
See also this checklist for newsletters.
Bring to class one example of a promotional item (can be anything).

February 25
Non-profit promotions

Read Pat Sullivan's "Into Print, into Webs: The consideration of visual rhetoric for print and on-line philanthropic documents" (digital coursepack)

Read Michael Floreak's "Designing for the Real World: Using Research to Turn a 'Target Audience' into Real People" (digital coursepack)

Use project plan sheet to help develop your project plan

February 27
Workshop--Work in groups on projects

Project plans due by end of class!
March 4
Constructing Newsletters

Read Newsletter chapter in digital coursepack

Sample newsletters:
Hewlett-Packard Newsletter
Metrotechbid
Coca-Cola
Library

March 6
Workshop--Work in groups on projects

March 11
Creating Brochures

Read Brochures chapter in digital coursepack

March 13
Workshop--Work in groups on projects
Newsletter content team presentation to class
Student brochure team presentation to class
Research team (Bethany/Annie) presentation to class

Project management reports due before you leave for break.

March 18-20
Spring Break--No classes

March 25
Composing Press Releases

Read Press Releases chapter in digital coursepack
Practice sample press release for CW conference

Newsletter content team presentation to class
Website design team presentation to class
Computers/Writing brochure team presentation to class

March 27
Workshop--Work in groups on projects

Research report presentation to class
Press release/promotions team presentation to class
Student brochure team presentation to class

April 1
Paper considerations

Read Paper chapter in digital coursepack

Website design team presentation to class
Newsletter design team presentation to class
Alumni team powerpoint presentation to class

April 3
Full drafts of projects due for workshop!

April 8
Introduce Vista Usability project

Discuss "What Does Usability Mean? Looking Beyond Ease of Use"
Discuss Usability.gov's Conducting and Using Usability Tests
Discuss Usability Review sheet

Final promotional projects due!
Discuss Promotional projects evaluation rubric
Complete two Collaborative project evaluation forms

April 10
Introduction to Vista

Form teams for usability report
Discuss readings at Course Threads
Alumni powerpoint presentation

April 15
Using mail and discussion lists in Vista
Read Ten Usability Heuristics
Read WebCT Usability Questionnaire

April 17
Using chat and other interactive functions in Vista
Read Evaluating the Usability of Web-based Learning Tools

April 22
Exploring the help feature in Vista
User logs due at the end of class

April 24
Drafting sections of usability report

April 29
Workshop usability project

May 1
Workshop weblog reflective memo
Finish workshopping usability report
Course evaluations

May 5-9
Final Exam Week

Weblog project due
Usability project due!