Jeff Goecker

Qualifications

• Exceptionally creative, flexible, and technologically savvy. Extremely focused on the job, reliable, and secure under pressure. Excellent organizational and communication skills.

  Project and Creative Process Management - Strong creative conceptual skills and knowledge of art direction and creative processes. Ability to think "outside the box". Meets deadlines in a fast-paced environment. Ability to lead a team from conception stage to product launch and evaluation.

  Campaign Planning and Implementation – Exhibits a significant understanding of communication and social marketing principles needed for campaign design, development and implementation. Education and experience with needs assessment, formative research methods, and evaluation principles. Familiar with current campaign theories and models and current methodologies for message design. Expertise involving survey techniques, focus group planning and moderating, social network analysis and in-depth interviewing strategies.

  Public Relations and Strategic Research Skills – Training in a variety of PR-related areas including mass media, special event planning, advertising strategy, press release writing as well as integrated research skills from mass communication research, focus groups and public opinion surveying.

  Photography – A high-level understanding of various manual and digital photographic mediums. Insight of digital and traditional techniques, scanning and alteration of photographic formats and post-production programs such as Adobe Photoshop.

  Video, Production and Editing – Experience in shooting, directing, production, and editing. Apple certification in Final Cut Pro.

  Web Development – Experience with HTML and PHP coding, along with programs such as Adobe Photoshop, Dreamweaver, InDesign and other Creative Suite software to create advanced websites and online publications. Familiarization with WordPress and Cascade content management systems (CMS). Utilize evaluation and analytical structural design methods for tracking and monitoring audience.

  Graphic Layout and Publishing – Knowledge of Microsoft Word, PowerPoint, and Adobe InDesign to create brochures, newsletters, and integrated print publications.

   

Education

• Purdue University2006

  Master of Arts

  Master of Arts in Communication with specializations in Health and Organizational Communication
  GPA: 3.92/4.0

• Purdue University2000

  Bachelor of Science

  Bachelor of Science in Agricultural Communication with specialization in Public Relations

Employment

• Purdue University - The Graduate SchoolJuly 2013 – Present

  Marketing & Communication Manager

  • • Provide marketing and communication direction to The Purdue Graduate School's student recruitment, admissions, and enrollment efforts.

  • • Develop, implement, and maintain a comprehensive and integrated communication plan including print, email, Web, video, and social media components.
  • • Increased social media followers across multiple platforms: +4000% Facebook; +1600% Twitter; 1000% YouTube/Vimeo.
  • • Monitor communication metrics and conduct market research for continuous improvement.
  • • Provide consultative services to graduate programs on recruitment best practices, including outreach strategies, marketing and communications.
  • • Represent the Purdue Graduate School to prospective graduate students through presentations, webinars, and events.
  • • Oversee graduate student marketing and communication staff.
  • • Represent Purdue University graduate programs at recruitment fairs and events providing information to prospective students.
  • • Create and maintain internal recruitment website for graduate departmental contacts at Purdue.
  • • Manage Slate CRM (e-mail marketing communication system) including development of new responsive templates for all users.
  • • Create and update a new web-based smartphone app for The Graduate School.
  • • Implement content and inbound marketing solutions for cross-platform recruitment strategies.
  • • Oversee efforts to make web presence viable to all markets including application of responsive website design for mobile and tablet users.
  • • Update branding across mediums to align with Purdue University Marketing & Media standards.

• Purdue University - College of EducationAugust 2012 – July 2013

  Director of Communication

  • Served as principal designer, editor and writer for college publications.
  Provide guidance to departments, centers, programs, faculty, and staff on publications, publicity and Web projects.
  
  • Developed and tracked communications budget and timelines – reduced print budget by 50% while delivering twice the amount of annual publications.
  
  Developed and designed periodic and special mailings from the Dean, centers, and departments to designated audiences.
  
  • Administered College of Education presence in social media – Facebook, Twitter, LinkedIn, YouTube and Pinterest.
  
  • Collaborated with University News Service staff to generate news coverage and publicity.
  
  • Managed and maintained College of Education Web sites--coordinating with the college information technology team.
  
  • Facilitated internal and external publicity and marketing/communications materials including publications, Web and e-mail.
  
  •Designed and developed updated responsive Web template for College website to ensure cross-browser and platform capability, as well as incorporating consistency among smartphones, tablets, and portable technology devices.
  
  • Produced, directed and edited video projects such as promotional projects, student profiles, and conference proceedings. Convert and upload video to YouTube for promotion and distribution.

• Purdue University - Birck Nanotechnology CenterAugust 2007 - August 2012

  Communication Specialist

  • Served as communication guru for the BNC and Discovery Park. Responsibilities included web, print, and video production.
  Contributed as a strategic voice on the BNC's leadership team.
  
  • Responsible for design, content and updates to Center's website – nano.purdue.edu.
  
  • Developed and maintained an integrated nanotechnology-centric marketing and communication plan for the Center.
  
  • Planned and implemented an integrated and consistent team approach that utilizes the Center's message of nanotechnology research and services.
  • Identified and analyzed target audiences and adapted marketing and communication messages based on findings.
  
  • Developed, organized and maintained a tracking mechanism for Center awards, proposals, publications, and disclosures information.
  • Performed social network analysis and construct visualizations to demonstrate Center member's progression.
  
  • Provided digital photography and video services, including the editing and formatting of digital media for distribution across communication channels.
  
  • Assisted Center leaders in the development and execution of events including K-12 outreach, engagement, skill/research building, etc.
  Served as a communication source for other Discovery Park Centers.

• Purdue University - Purdue Motorcycle SafetyAugust 2005 - August 2007

  Campaign Staff

  • Served on a professional team to design and implement a health safety campaign for the Purdue University and West Lafayette communities.
  
  •Performed needs assessment, conducted formative research, moderated focus groups, designed informational materials including itinvolvesyou.com (website), assisted with grant writing and fund raising, scheduled and met with partners and gatekeepers, planned and coordinated media strategies, and prepared and implemented evaluation efforts.

• Purdue University - The Graduate SchoolJune 2004 - May 2006

  Communication Specialist

  • Graduate school assistantship: Responsible for editorial content and layout for a biannual newsletter and monthly online newsletters.
  
  • Additionally accountable for visual presentation plans, the Purdue Graduate Student Government website, print and web graphics, digital photography, brochure and handbook projects, and primary authority for the Dean of the Graduate School's media requests.

• E&G ConsultingJanuary 2002 – August 2004

  Director

  • Director for communications consulting venture.
  
  • Handled new media relations, art direction, graphic layout and design, web design, marketing strategy, Internet relations, client services, reconstruction/design of client business philosophies in addition to other intraorganizational aspects.

• MacDonald Classified ServicesSeptember 2000 – October 2001

  Online Editor

  • Managed editorial content for two MCS publications – Inside Real Estate and Inside Classified/Classified Executive.
  
  • Designed and updated Macdonaldclassified.com (now EZAdsPro) – monthly updates in all eight editorial sections of the website.
  
  • Other commitments included online newsletter design, presentation layouts, conference editorial coverage and customer relations.

• Purdue University AgCommAugust 1997 – September 2000

  Student Webmaster

  • Created academic resource websites for students to use as references relating to various courses in the College of Agriculture.
  
  • Devised graphics for web and other formats. Built HTML templates for a recruitment site for incoming Purdue students.
  
  • Scanned photographic medium and restructured digital images for publications.
  
  • Wrote press releases for special events and test marketed numerous education-based Internet sources.