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Analytics Practice : conjoint analysis

Conjoint analysis is a tool decide how consumers value different traits of a product and make trade-off among them. This analysis is valuable during product development when manufacturers are figuring which traits to include in the product. Also, it is valuable in the pricing stage when sellers are deciding price points for different options.

Here is a video using conjoint analysis with different software tools.

For the SAS example, you may download the data file and sas codes.

For the R example, you may download the data file for two level, data file for multi level and R codes..