The strategy of using news heavy media isn't working. Yes, a story in the local newspaper or on the nighttime news reaches people, but that audience, for the most part, already engages in a healthy lifestyle.
http://news.uns.purdue.edu/UNS/html4ever/2004/040930.Dutta-Bergman.eat.html
Additional media coverage includes work that addresses the unhealthy structures of violence that marginalize rural communities, and discuss possibilities for changing the social structures that lead to poor health.
http://news.uns.purdue.edu/UNS/html4ever/2004/040930.Dutta-Bergman.eat.html
Recent coverage has been received on over 35 media outlets:
Academic Keys
Calgary Herald
Eureka Alert (www.eurekaalert.org)
Exercise Daily (www.exercisedaily.org)
Journal and Courier
Lafayette Online
Medical Letter (CDC and FDA)
My DNA news (www.myDNAnews.com)
Newswise (www.newswise.com)
Northwest Indiana Times
Ottawa Citizen
Pharmacy Network (http://news.pharmacy-network.org)
Physician Law Weekly
Science Blog (http://www.scienceblog.com)
The Telegraph
UPI
Vancouver Sun
Media
These news stories covering my work on the consumption of communication channels among the health oriented segments of the population point out that those consumers who are least likely to engage in healthy behaviors are most likely to receive their health information from entertainment-oriented media. News media, however, are more likely to serve those consumers who are already engaging in health-oriented behaviors.