COM497: Introduction to New Media

 

Quick links

Course syllabus

Course schedule

Professor Natt's home page

 

Beat blogs
Charles A. Naudia B.
Haley C. Kaitlin C.
Ashley E-W Andrew F.
Brooke F. Sarah H.
Emily H. Annie K.
Spencer M. Kara M.
Alix P. Emily S.
An'Cherise T. Jennifer S.
Pengzhan Z. Claire F.

 

In class blogs
Charles A. Naudia B.
Haley C. Kaitlin C.
Ashley E-W Andrew F.
Brooke F.

Sarah H.

Emily H. Annie K.
Spencer M. Kara M.
Alix P. Emily S.
An'Cherise T. Jennifer S.
Pengzhan Z. Claire F.

Schedule

Week 1: Media Trends/Uses of Social Media Week 2:No class MLK Day/Blogs
Week 3: Blogs Week 4: Twitter
Week 5: Twitter, ctd./Hootsuite, Tweetdeck Week 6: Images, Basic Photoshop/Instagram Photos
Week 7: Facebook/Pinterest Week 8: Aggregation and Curation/Storify; LinkedIn
Week 9: Ethics of Social Media/Interviewing Week 10: Spring break
Week 11: Video Week 12: Video
Week 13: Audio Week 14: Audio (if needed)/Soundslides
Week 15: Soundslides Week 16: Soundslides


Week 1: Welcome; Media Trends/Uses of Social Media

Day 1: Media Trends
Readings: 10 tips to optimize your social resume; The State of Social Media

In-class:

"Now in the era of 24-hour social media, with both professional and citizen journalists, more people than ever are turning to alternatives to traditional news media for their information. Some studies show that many people trust social media more than the traditional media sources."

Use

For fun: How has technology changed?

babyhashtag

Social media numbers 2013

How Americans are spending their online time

What Facebook and Twitter mean for news

Professionals vs. Professors: Core Skills For the Future of Journalism report

10 things every journalist should know in 2013 and 12 must-have apps for journalists

A history of online journalism

According to Business Insider, there are six social media jobs that are going to explode in 2014: SEO Specialist, Social Media Strategist, Online Community Manager, Social Media Marketing Manager, Social Media Marketing Coordinator, and Blogger or Social Media Copywriter.

Why we are here:


No more resumes, say some firms. Instead, they want to see this: me

Advice from the Career Center and the social resume

On the dangers of consuming news online only: "That’s because there’s pretty good evidence that we generally don’t truly want good information — but rather information that confirms our prejudices. We may believe intellectually in the clash of opinions, but in practice we like to embed ourselves in the reassuring womb of an echo chamber." Source

Example: Fox News and ABC News and ABC News2 and Washington Post

 

Do you have any advice for other social media editors out there who might want to make a similar transition some day?

I think not limiting yourself to just being the social media person. It sometimes might mean you have to work even longer hours, but it’s really good to still know all those old journalism skills — good copy editing, having good news judgment, being able to write a news update that’s longer than 140 characters. And also just being more involved with news than just pushing things out and doing engagement.

Source

Day 2: Uses of Social Media

Readings: 25 Ways to Use Facebook, Twitter, Storify, etc. to improve political coverage

In-class:

Spotlight on Research

"Paul Taylor, Pew Research Center executive vice president of special projects, said researchers in 2012 asked consumers how many minutes they devoted to taking in the news the day before. While the Silent Generation spent 84 minutes with the news, Boomers devoted 77 minutes and Gen Xers reported 66 minutes, Millennials said they spent just 46 minutes consuming news — a figure that hasn’t changed appreciably since 2004.

The Millennial generation is interested in the world, but doesn’t feel a strong need to tap traditional news sources. Instead, younger consumers are more likely to “bump” into the news as they go about their way on social media."

Source

Common AP style

A majority of Americans seek out a full news story after hearing about an event or issue from friends and family, a new Pew Research survey released finds. Social networking is now a part of this process as well:

Social Media as a Pathway to News: Facebook Leads the Way

Spotlight on Research

"Facebook is by far the largest social networking site among U.S. adults, and with half of its users getting news there, is also the largest among U.S. adults when it comes to getting news. As discussed in an earlier report, roughly two-thirds (64%) of U.S. adults use the site, and half of those users get news there—amounting to 30% of the general population. YouTube has the next greatest reach in terms of general usage, at 51% of U.S. adults. Thus, even though only a fifth of its users get news there, that amounts to 10% of the adult population, which puts it on par with Twitter. Twitter reaches just 16% of U.S. adults, but half (8% of U.S. adults) use it for news. Reddit is a news destination for nearly two-thirds of its users (62%). But since just 3% of the U.S. population uses Reddit, that translates to 2% of the population that gets news there."

Source

The demographics of social media

Spotlight on Research

Reporters on Twitter:

Using Kovach and Rosenstiel's "Next Journalism" framework, which calls for a shift away from journalism as a product toward more of a service for citizens, study analyzed 2,700 tweets from reporters at 51 U.S. newspapers.

Findings showed reporters engaging in a journalism of service via:

  • live tweeting news events
  • retweeting citizen voices

Journalism as a product was supported by:

  • significant number of links to newsroom content
  • reliance on official sources

Source

Uses of Social Media notes

Spotlight on Research

In addition to making it easy to find, consume and interact with news content once someone is on their site, it is also important for news organizations to understand where users go after they leave. Are they heading to another company-owned property promoted on that site? Are they sharing content by heading to a social network that the site pointed them to?  Are they clicking on an advertisement and moving to a retailer promoted on the page? Or have they left for other reasons?

If a large portion of users are going to Facebook after leaving a site, that may indicate the site’s content is easy to share and viewed as worth distributing to friends. On the other hand, if most users are leaving for Google or some other search engine, that could indicate that users either did not find what they were looking for on the site or got what they needed but were not drawn to any other content.

Let's look at the J&C's Twitter account. What "uses" can you identify?

But we should also look at what not to do

 


Week 2-3 – Blogs

Readings: Reporter's Guide to Multimedia Proficiency, Section 2, Start a Blog, pgs. 3-4
What is a blog post vs. an article?
A journalists's guide to Tumblr
Getting started on Wordpress

In class:

Let's talk for a minute about last week's shooting. And what the J&C didn't fall for.

13-year-old blogger hopes to change the world

My personal blog favorite (said somewhat sarcastically): Said to Lady Journos. Find someone you might want to follow. Technorati's Top 100 blogs (and the argument of are these all blogs?). The blogs you need to be reading: Mashable and ReadWriteWeb and Social Media Today and Jim Romenesko and Wonkblog and Geekwire

The LATimes does a great job of combining photos and words on it Tumblr account

A former student of this class is now blogging as part of her job with the Indiana Department of Agriculture.

Is the Blog Dead?  
"We will still have blogs, of course, if only because the word is flexible enough to encompass a very wide range of publishing platforms: Basically, anything that contains a scrollable stream of posts is a "blog." What we are losing is the personal blog and the themed blog. Less and less do readers have the patience for a certain writer or even certain subject matter. Instead, they use social media to efficiently pick exactly what they do and do not click on, rather than reading what a blogger or blog offers them."  
Is the Blog Dead?
"Instead of blogging, people are posting to Tumblr, tweeting, pinning things to their board, posting to Reddit, Snapchatting, updating Facebook statuses, Instagramming, and publishing on Medium. "
Is the Blog Dead?
The design metaphor at the heart of the blog format is on the wane as well. Alexis Madrigal says that the reverse-chronological stream (a.k.a. The Stream, a.k.a. The River of News) is on its way out. Snapchat, with its ephemeral media, is an obvious non-stream app; Facebook’s News Feed is increasingly organized by importance, not chronology. Pinterest, Digg, and an increasing number of other sites use grid layouts to present information. Twitter is coming to resemble radio news as media outlets repost the same stories throughout the day, ICYMI (in case you missed it). Reddit orders stories by score. The design of BuzzFeed’s front page barely matters because most of their traffic comes in from elsewhere.
The Blog is Not Dead

 

When a blog breaks a big story
When asked about his reaction to The Boston Globe calling Deadspin “a website that has broken some high-profile stories but not an outlet regarded for journalistic standards,” Craggs says: “Whatever. Why should I care what a craven, slipshod outfit like the Boston Globe thinks of my ‘journalistic standards’?” Source

Let's go over our blog criteria and our blog schedule

Blogs are legitimate sources of information but make sure you remember to verify before you pass information along

Blog uses

liveblog

Live blog example and another and don't forget sports. See an example of a Live Blog from the Purdue Exponent.

The video blog like CNN Connect.

Fun with Tumblr

Pretty much ever publication/organization/company has a blog now. Tumblr is more visual: check out Newsweek's and NPR's and The Guardian. and National Geographic's. Notice the focus here on images, as opposed to "regular" blogging sites, like those at the Post, NYTimes, the J&C blogs and blogs at Indiana Prairie Farmer and USDA (can you find one that's similar to yours?). 50 blogs by journalists for journalists and a list of farm blogs. Some sites are blog only like the Food & Environmental Reporting Network.

Spotlight on Research

Why do we keep our blog posts tight? New research shows that:

  • 10 percent of readers won't scroll through your blog post at all. (Overcome this by writing an exceptional blog title, writing tight).
  • Those who do read only get through 60 percent of your post (So, to get them to read it all, break up your content with visuals, headers, bullets, bolded text to highlight stats or quotes)
  • Most visitors will scroll through an entire post made up of photos and videos (more engaging, easier and faster to get through). (So obviously, incorporate visuals when possible)
  • Articles that get tweeted a lot don't necessarily get thoroughly read and vice versa.

Source

Tips for Writing a blog post (courtesy Mindy McAdams)

  1. Make your opinion known
  2. Links!
  3. Write good link text. Click here is bad link text (where will you go? You don't know!). This is good link text: Lyndon gave us 10 tips that help him write his blog. Why is it good? Because the text of the link gives you a reasonable expectation of what you will see if you click!
  4. Write less. Short post, short sentences.
  5. 250 words is usually enough but some posts will be shorter and others will be longer.
  6. No block of text more than 5 lines
  7. Make headlines SEO friendly. Every word counts. The title also needs to be short — five or six words is an ideal length.
  8. Write with passion. Actually write.
  9. Include bullet point lists
  10. Edit your post
  11. Make your posts easy to scan
  12. Be consistent with your style
  13. Litter the post with keywords
  14. Post at last 3 days each week. This keeps your blog fresh and interesting.
  15. Tag your posts.
And 10 Journalism Rules You can break on a blog

Let's look at a couple of sample, professional posts. This is from a blog geared to college students and is definitely longer. Another longer post from Washington Post's Wonkblog uses lots of media and is reader friendly list. Compare to this politics blog and its shorter posts.

Where to get a blog:

Here is a list of a few places to obtain a blog.

You can also use most, including WordPress, to create a Web site

How to search for blogs:

Technorati or Google blogs

Check out options like shortcodes, etc. on your own. Chances are Wordpress' support page can answer all your questions.

Spotlight on Research

Don't forget your blog post title. It's important, like a headline. A recent study looked at 100 blogs to determine what post titles attracted the most viewers:

  • Use numbers when possible. (5 ways to .... )
  • Promise to teach them something (but don't use How To)
  • What doesn't work: Announcing something

Source

Daily Assignment 1:

  1. Choose 2 to 3 options for your "beat" blog.
  2. E-mail me your ideas and support.
  3. I will then assign the blog beats.
  4. Here's a strong sample from a previous semester to peruse.
  5. It's a good idea to get the Wordpress and Tumblr apps (free) for your smartphones. Quick and easy way to make (and schedule) posts on the fly.

Daily Assignment 2 (to be done in-class):

  1. Sign up for your beat blog (Wordpress) and your in-class blog (Tumblr)
  2. Customize it (here's some help for you). Here's a nice cheat sheat of Wordpress keyboard shortcuts for you.
  3. E-mail me the URLs
  4. For fun, let's also test email a post and test email a YouTube URL and photo (of yours) to your Wordpress blog.

Daily Assignment 3 (to be done in-class):

  1. Make your first post to your beat blog, a kind of introductory post. Let them know what you hope the blog will be. We will do this IN CLASS. In addition, if you have not done your "About" page on Wordpress, do it as well (if your theme has one).

 


Week 4 – Twitter

Readings:
Twitter Guidebook from Mashable and Steve Buttry's Expanded Twitter Tips and 9 Twitter accounts every journalism student should follow and How to guide on Twitter Lists and Media basics from Twitter and Will Twitter ever be mainstream? and Why Journalists Prefer Twitter

Twitter Day 1:

My favorite use of Twitter this year

John Stewart takes on Twitter

Wanna work at Twitter?

The basics:

Twitter facts

Anatomy of a tweet:

tweet

The difference between Retweet and Quote Retweet

Let's get you a Twitter account if you don't have one and show you Twitter tips you may not know. What are hashtags and how do you know what they mean? Avoid hashtag fail and challenging the overuse notion! You get 140 words, unless you have a link, then it's 118 or 117.

So what does that hashtag say? Make it meaningful. Funny hashtag etiquette.

How to write a good tweet:

The Good, the Bad and the Ugly

You're on Twitter, what now? and Jay Rosen's types of tweets

twitter

Spotlight on Research

Study: What should you tweet?

From the first longitudinal Twitter study findings: Stop tweeting so much about yourself.

Informational content attracts followers with an effect that is roughly thirty times higher than the effect of [personal] ‘meformer’ content, which deters growth,” the researchers wrote. “We think this is due to the prevalence of weak ties on Twitter.”

In other words, your Twitter followers don’t know you that well and thus don’t care about what you’re eating. Feed them information instead. Among the accounts studied, users talked about themselves in 41 percent of their tweets while informational content accounted for only 24 percent.

Spotlight on Research

What does the most annoying tweet look like? Watch overusing the hashtags and sharing personal, stale info. The best tweets: informative and funny.

Source

 

More tips for journalistic tweets: Tips for Storytellers

Spotlight on Research

Study: Here are the factors that impart the least credibility to a tweet:

  1. Non-standard grammar or punctuation (2.71)
  2. Author has the default Twitter user image (2.87)
  3. Author has a cartoon or avatar as user image (3.22)
  4. Author is following too many users (3.30)

Another study found an author’s influence, topical expertise, and reputation all enhance a tweet’s credibility; other perceived markers of credibility include the public profiles of tweeters and how often their posts are retweeted.

So you still need to spell correctly!

tweet

Spotlight on Research

A new study found that followers rated only 36 percent of 43,000 tweets worth reading. The most-liked (of six categories researchers created) of tweets were Questions to Followers, Information Sharing, and Self-Promotion. The least popular: Presence Maintenance (“Hello Twitter!”), Conversation, and Me Now (the tweeter’s current mood or status). “Given that users actively choose to follow these accounts, it is striking that so few of the tweets are actively liked,” the researchers note.

The authors conclude with a list of “best practices” for Twitter content: “[Posters should] embed more context in tweets (and be less cryptic); add extra commentary, especially if retweeting a common news source; don’t overuse hashtags and use direct messages (DMs) rather than @mentions if more appropriate; happy sentiments are valued and ‘whining’ is disliked, and questions should use a unique hashtag so followers can keep track of the conversation.”

Source: Who Gives a Tweet?

Uses for Twitter:

The NYTimes experiment with tweetable text (Wordpress.org has a plug-in for this)

Tweet your Beat

Spotlight on Research

What is transparency?

A growing argument in new media is that quality journalism in all its new forms can distinguish itself by being transparent. First, it can aid credibility and distinguish itself from rumor and unchecked information by being transparent, revealing how information was obtained so audiences can see its origin, help correct errors, etc.

tweet

It can also give more insight into the reporters themselves (and thus aid their credibility, relatability) with more sharing of behind-the-scenes information. A recent study found female journalists were significantly more transparent than males. "They revealed more about their jobs, personal lives and everyday activities, and linked to more external websites, all indicators of greater transparency."

Source: Transparency and Other Journalistic Norms on Twitter, Volume 13, Issue 3, Journalism Studies

Using Twitter in news coverage
Twitter will be useful to reporters and other journalists in a variety of ways:

  • Reporters should follow the feeds of any officials on their beats using Twitter. They may break news on Twitter, using it as a format for press releases or quotes.
  • Backgrounding. Search Twitter. Topsy.
  • As you build a following of people in your community, they are a quick resource when you’re seeking sources, examples for a story, questions to ask in your reporting or even story ideas.
  • Twitter is valuable for story ideas, either to ask people about a good angle to take on one of those routine or annual stories or simply to follow the community chatter on Twitter and be alert for tips and ideas as they pop up/
  • Tweet live coverage of an event, either on Twitter alone or as a feed into CoverItLive.
  • Curate tweets (yours and/or the community’s) on a topic you’re covering, using Storify. (more on this later in the semester)
  • Followers want to know that there’s a person behind a Twitter account, and they want to hear that person’s voice: Instead of always tweeting headlines, try starting a conversation about your stories. Tweet about your favorite part of a story, share a detail about the reporting process, or pose a question. When someone answers the question, respond to them. Starting conversations about our work on Twitter — and adding to the ones already taking place — helps strengthen our voices as journalists. “If I am watching an accident on our chopper feed and it’s hard to look at, I’ll tweet that. If I get starstruck by someone who is in our studio, I’ll let my followers know.
  • Reaction is the name of the Twitter game. (But Poynter warns don't let it become the story.) Or localizing with advanced search.
  • Credibility. "You can phrase your tweets by saying something along the lines of, “X is reporting Y, but we haven’t been able to confirm this information yet.” Or send a couple of tweets saying: “We are working on this story and will tweet updates as soon as we have them.” … “Here’s what we do know …”

    Careful what you retweet. Should journalists verify before they retweet? See's AP's rules And how to verify tweets

Source: Steve Buttry and 10 Ways Journalists can use Twitter

Here locally, a high school principal is learning a Twitter lesson

Recent Twitter troubles

Twitter in the news on with censorship issue

Twitter resources from Journalist's Toolbox

Who's using Twitter?

Some local twitter sites:

Day 2: Tweeting live
Online reading: A case study in using Twitter on breaking news and Andy Carvin test pilots Twitter journalism

Live tweeting Sochi and non-hotel related. Great examples of transparency, of using Twitter to give us an inside look.

Be quick but try to avoid a grammatical error that has people giggling:
tweet

And of course the errors that come from tweeting a live disaster

surgery surgery

The Joplin, MO, tornado coverage by New York Times’ Brian Stelter: "It was, after all, the place where my latest reporting was being posted. … Looking back, I think my best reporting was on Twitter. … People later told me that they thought I was processing what I was seeing in real-time on Twitter. I was." He archived his tweets on his Tumblr.


Source

Tweeting Live notes

Don't hog the Twitterstream

Live tweeting poses particular problems for students (and anyone, really); their regular followers can feel spammed when they’re suddenly exposed to a stream of live tweets.
Leslie Thornton (@ljthornton) suggests that students let their followers know that they’ll be live tweeting. “It should be clear why you’re flooding Twitter with tweets,” she said. “If you can, give people who want to follow all those tweets a hashtag to follow.”
Andy Bechtel (@andybechtel) agrees: “If you are going to tweet frequently from a live event, give your followers a heads-up with an introductory tweet. That way, they’ll be ready for a lot of tweets from you in a short period. (Example: “I’m at a social media workshop. I’ll pass along the best tips as I hear them.”)

Source

The new Twitter mute button can help during live tweets.

Using Twitter to mass communicate: Angie tweets her abortion

How did Mary Beth Schneider from the J&C handle Gov. Pence's SOS speech Jan. 14?

The J&C livetweets a press conference. Sports live tweets can be tricky.

How did a former student do at a School Board meeting? Or the polar plunge?

Programs like TweetChat can help. Sample Tweetchat

Daily Assignment 1: (In class) Sign up for a twitter account and customize it. (If you don't want course materials on your Twitter feed, sign up for a separate account) Email me your Twitter handle. Obviously, I think you should have the Twitter app (free) on your phone.

Daily Assignment 2: (In class) Set up Twitter lists: How to Use Twitter Lists. Find at least five people you want to follow on Twitter related to your beat and create a Twitter list. In addition, add Twitter feed to your beat blog and a Twitter (and other if you wish) share button. Twitter has dozens of tools/apps that you might check out on your own and see if they are useful to you.

Daily Assignment 3: (In class) Remember our "Uses of Social Media" from Day 2? Come up with a couple of Tweets from your "beat" that encompass two of those uses. Let's use a common hashtag so we all can see #com497. Do you need another hashtag? Send them flying from your account. Don't forget to use URL shorteners like bit ly and tinyurl.com and Google's shortener and WordPress.com has its own

Daily Assignment 4 (outside of class):

  1. Analyze a week's worth of tweets from a journalist or organization on your Twitter list (related to your beat).
  2. Write a blog posting about the experience on your in-class blog. Were the tweets personal or professional? Were they interesting? What was the benefit (or was there one) of following this person? Was there back and forth with readers/customers? What about transparency? How many tweets contained hashtags, links? How many retweets or @replies?
  3. Be prepared to present to class on what you found. Post is due midnight Feb. 23. Minimum 300 word post.

Major assignment, due Feb. 18:

  1. You must cover a meeting, forum, speech, etc. relating to your beat. (Default assignment is Miss Purdue, Feb. 16).
  2. Minimum of 10 tweets from the event.
  3. You must notify me in advance what event you plan to cover, when it is.
  4. You must promote on your beat blog that you will be tweeting the event and encourage readers to follow you. You must also promote the live tweet on your Twitter account.
  5. Post a blog about your experience on your class Web log. What were the difficulties covering the story this way? What were the benefits? Would you personally rather read a news story in the newspaper or online, or via Twitter? Why? Blog posts due midnight Feb. 18.
  6. Remember to review the assignment grading checklist

Major assignment, due March 10:

  1. For two weeks, you must maintain a "professional" presence on Twitter as it relates to your beat.
  2. You must tweet at least twice a day.
  3. Need minimum of 24 tweets in two-week period.
  4. You will be judged on your content and professionalism.
  5. Remember to review the assignment grading checklist

Week 5 –Twitter, ctd.; Hootsuite and Tweetdeck

Readings: Beginners Guide to Hootsuite; Beginners Guide to Tweetdeck; What Twitter teaches us about writing short well;

In-class:

Hootsuite and Tweetdeck

Spotlight on Research

Study: When should you tweet?

On Twitter, the best window is 1 to 3 p.m. Mondays through Thursdays. Facebook was hot at 1 to 4 p.m. And Tumblr is a night owl, with posts doing best after 7 p.m.


Spotlight on Research

Normalizing Twitter:

Through a content analysis of more than 22,000 tweets on Twitter, a study found that journalists more freely express opinions. To a lesser extent, they provided accountability and transparency. Local media more likely than national "elite" to provide information about their jobs, engage in discussions, write about personal lives or link to external websites.

Source: Volume 13, Issue 1, Journalism Studies

Funny Twitter reax to Superbowl blackout and #lightswentout

Scheduling tweets w/ Hootsuite

Adding Vimeo to your Hootsuite dashboard

Daily Assignment 1: If you don't already have one, let's sign up for a Hootsuite account. Add your Wordpress blog and your Twitter. It's a good idea to have the Hootsuite app (free) on your smartphone.

Daily Assignment 2: Share a simple post on both Twitter and Wordpress using Hootsuite.

Daily Assignment 3: Let's sign up for a Tweetdeck account and manage your Twitter lists this way.

Daily Assignment 4: Do backgrounding for your event you will cover via Twitter (agendas, bios, previous newspaper articles, articles from other towns, etc.) Make sure you ask for any information they may have available, i.e. Web pages, brochures, fliers, news releases (what kind of information did you find on social media?). You need to be able to effectively convey who is sponsoring the event, what is planned, why it is being held, the impact of the event, etc. Post links to your class blog. Due: prior to event covered


cartoon


Week 6 – Images/Instagram

Readings: Beginners Guide to Instagram; Instagram Direct; Reporter's Guide to Multimedia Proficiency, Sections 7, 8 and 9, pgs. 13-20
Photoshop tutorial
Copyright, Fair Use and Online Images
Principles in Fair Use for Journalists


Free stock image sites and the issue of Fair Use and screengrabs. Twitter photo ruling vs. this decision and Gettys 35 million free photos. And apps like InstaRepost.

Reporters are being asked to do more. Let's look at this Georgia chain that eliminated its photographers. So you need to know how to avoid the cliche photo. The right photo (taken on an iPhone, edited using Instagram) can take off.

Sharing images on Facebook and Twitter
"What I’ve observed from managing Twitter and Facebook accounts is that compelling images seem to lead to more knee-jerk retweets, favorites, likes and shares. That doesn’t always translate into more clicks if you include a link to a story — and, of course, we know that people often share content without actually consuming it anyway. But viewing a photo on Twitter and passing it along to your followers takes a lot less time than reading a story and then retweeting it."

A good photo tells a story. 14 Instagram Photojournalists. Or using multiple photos to accompany a word story. Photos are a key role in Flash and Soundslides productions. Slideshow from Venice floods does what words cannot.

See this example of Washington Post reporters using Instagram to upload photos from the campaign 2012 trail. In addition, citizen journalists use Twitter to upload photos from ice storms in Seattle area and the Weather Channel combed social media of Oregon flooding to compile this Storify For a little fun, the 12 most cliche photos on Instagram

Be careful of the liberties you take and the choices you make and the ethics behind photos.

Example Instagram pages: Purdue Exponent, Indy Star. Chicago Tribune invites participation with Theme of the Week instagram

Flickr still has pages: U.S. Department of State. Yahoo's Election Flickr page.

Photo tips

Options other than Photoshop program include the free Photoshop Express Editor and Pixlr and Webresizer.com and Picasa. And for those of you interested in creating GIFs. For your smartphones: 7 apps to use before you Instagram. And to share Instagram photos Instarepost or Instagrabbr.com

Daily Assignment 1: If you don't have it already, download Instagram onto your smartphone (it's free). Same with Photo Express.

Daily Assignment 2: Take a few photos with your smart phone. Bring to class. Then, in class, edit one using your Instragram or Photo Express app or play with the online Photo Express app. Share one via your app. Also embed a photo on your beat blog.

Major assignment: Using either the camera provided or your smartphone, we are going to take photos to accompany a post to your beat blog (or to just serve as a post). Due week of Feb. 24

1. You must have a minimum of four photos.
2. Edit them using Photoshop, Photoshop Express (or Photoshop Express app) or Instagram. (Use the best application for the job).
3. Then create a Wordpress slideshow. Sample 1 and Sample 2 from students (these were Flickr but you get the idea).
4. Don't forgot to check the grading checklist for this assignment.

 

cartoon



Week 7 Facebook and other issues; Pinterest

Readings:Reporter's Guide to Multimedia Proficiency, Section 1, Reads Blogs and Use RSS, pgs. 2-3; Mashable's Facebook guide; Facebook and social media presentation

Day 1: Facebook, etc.

FB Newswire

Facebook reported in October 2013 that the average referral track from Facebook to media sites jumped 170% last year. Facebook credits its News Feed algorithm. "We're getting better at showing the right story at people who are interested in it."

Recent study: Facebook was responsible for 3 percent of traffic to the 21 news sites that allowed data to be tracked, according to the study's co-author, Amy Mitchell. Five of the sites studied got 6 percent to 8 percent of their readers from Facebook.

When to post:

The best and worst days to post on Facebook (if you believe it).

Spotlight on Research

How often should a news organization post?

Facebook had some advice to media firms: Post more. Facebook worked with 29 media sites over a seven-day period recently and found a greater number of posts "frequently" increases referral traffic by more than 80%. At some point, you can overload fans with too many posts. Media properties will have to figure that out on their own. Shoot for 5-10 if a news organization.

Business/organizations not more than two, usually.

What to post:

Spotlight on Research

A study of engagement with journalists' pages reveals that incorporating personal analysis (opinion) increased sharing of posts by 20 percent. In addition to commentary or analysis, posts need to be more informal and conversational, and invite people to participate (ask questions, provide suggestions)

Source

post

Remember our "Next Journalism" (service to citizens)?:

library

Spotlight on Research

What types of posts do readers share on Facebook?

  • Reach (defined as "number of unique people who have seen your post"): Local and sports
  • Engaged users (defined as "number of unique people who have clicked on your post): Opinion and local
  • Talking about (defined as number of unique people who have liked, share or commented on post): Slides, opinion, and sports

 

Source

Great tips for status updates

The types of stories that get shared most on Facebook:

The NPR Study
results

More Facebook uses:

Don't forget our other uses from Day 2:

message

The Journalists Guide to Facebook: "If you’re using Facebook just to publicize stories you’ve written, you’re using it wrong."

Facebook pages you need to be following: Social Media Today and Mashable

Facebook chats and Facebook now has clickable hashtags. For further inspection: Facebook keyboard shortcuts

Facebook has lists, too

New Facebook stuff: Facebook groups and Facebook app adds video

Some local Facebook page examples:

Other issues:

Best social media tools for journalists

The new new stuff: Jelly and Keek and Paper

  1. Rebelmouse
  2. An introduction to RSS and Purdue's options. No more Google reader though!
  3. Reddit, Digg , Delicious, etc. to share news and save lengths. Newsrooms say referrals from Reddit are increasing.
  4. Friendfeed, and an example Friendfeed
  5. The new MySpace (co-owned by Justin Timberlake)
  6. Skype for interviews and advanced Skype tricks
  7. About.me and pressfolios.com and example and other digital portfolio options
  8. Journalist's Toolbox Mobile Journalism page
  9. Google+ and Google hangouts intro
  10. Nonprofit news sites like ProPublica
  11. Buzzfeed is more than lists
  12. We Heart It is Pinterest for teens
  13. Medium

Daily Assignment 1: In class today, find an upcoming event related to your beat. Come up with a Facebook post you might make about the event if you had a professional Facebook page (i.e., you were a beat reporter for the J&C and had a Facebook page in that capacity). The post must include a URL that you used a shortener to obtain. Next, make a post touting one of your beat blog posts and link to the blog post. Take screenshots of both these posts and post them to your in-class (Tumblr) blog.

Daily Assignment 2:

    1. Monitor a newspaper's/media site's Facebook page for one week.
    2. Find what you think is a great Facebook status (or the best one they had during that week). Just one is all you have to find and share. Share it via screenshot on your in-class blog. What was its main use? Was it creative? Did it generate any comments or shares? And if they simply didn't have that any good ones, find one and comment on what else they could have done. Post due by midnight March 8.

Day 2: Pinterest

Readings: Mashable's guide to Pinterest; Learn Pinterest (from a Pinterest page!!) Pinterest basics and beyond

What makes a good pin?

pinterest

Spotlight on Research

A new study from Gigya, a social login provider for many media companies, including ABC, NBC, and FOX, found that 20% of all "media/publishing"-related content shared to social networks in Q3 was shared on Pinterest. Facebook (40%) and Twitter (30%) maintained leads in the category, but Pinterest gained some ground after accounting for 18% of media and publishing shares in Q2.

Uses of Pinterest

Pinterests new article pins are big news for news organizations

pin

News organization use of Pinterest

Tips from a journalist with 1 million followers:  

tips Source

List of newspapers on Pinterest; analysis of their Pinterest. News orgs can now see how they are performing on Pinterest.

How to turn your blog post into a pin. Make sure you are linking to the original image.

Also media pages: Our own J&C and the Louisville Courier-Journal

How to install the "Pin it" button on your computer. And on your iPhone. And you can now pin GIFs.

How to pin with the bookmarklet

Use the bookmarklet to pin as you browse the web. When you see an image you want to pin, click Pin It on your browser. This will pull up all the images you can pin.

Select the image you want to pin, choose which board the image belongs on, type a description, and add some tags to help users search for it.

You can choose to share the pin to Facebook and/or Twitter.

When you're done, click Pin It.

Daily Assignment 1:Let's create your Pinterest account (if you don't have one). If you need help as you get going, the Pinterest help page is just that, helpful. Download the Pinterest app to your smartphone if you want. Create a board you will use for class (don't worry, you can go back and change the name, topic, etc.). Send me the URL to the board.

Daily Assignment 2: To get started on your board a) Pin at least 1 photos. b) Repin at least 1 photo. c) Create a pin to one of your blog posts. and d) Embed a pin or the board to your blog to let your followers know it's there.

Daily Assignment 3: You can try to add a Follow me on Pinterest button to your Wordpress blog. (Don't be upset if it doesn't work).

Major assignment, March 31-April 14, due April 14:

  • You must create a Pinterest board associated with your beat (you can put it under the name of your beat blog if you have a personal Pinterest account already). It can be an overall board or a more narrow topic.
  • Pin to the board on a regular basis for two weeks. You must have a minimum of 14 pins per week to the board (I strongly suggest you do more than the minimum requirement). And you can't lump pin!!
  • Don't forget to check your grading checklist

Week 8 – Aggregation & Curation; Storify; Linkedin

Day 1:

Readings: Sharing other people's content; Storify redesign. For review, the Storify tutorial

Aggregation & Curation:

What is the difference? Curation vs. Aggregation

Spotlight on Research

Journalists as Community Managers:

"Journalists will not longer focus exclusively on gathering information and producing a story. Now they're managing and amplifying the conversations the community is having; conversations that will happen with or without them.

Journalists will also have social content creation more integrated into their workflow, whether that means creating content for specific platforms or using the content from that platform for the purposes of curation."

Source: The Future of Social Media in Journalism


“Aggregation and curation are techniques of using content from other sources to provide content for your audience. They occupy overlapping spaces on a spectrum with original reporting at one end and mechanical aggregation at the other." (Buttry)

Link, attribute, add value:

Aggregation can be done ethically if you follow these guidelines:

  1. Always link to the original source.
  2. Always include clear attribution (in addition to the link). For an example, see the first paragraph of this post.
  3. “Attribution helps consumers evaluate the reliability of information.” (Buttry)
  4. Always use quotation marks (as in the previous item) when you copy and paste someone else’s text.
  5. Add value to the material — add original reporting (you may even talk to the same people), updates, analysis.
  6. Another way to add value is to summarize and/or compare reports from several other sources.
  7. Do not simply copy information, especially from unknown or unreliable sources.
  8. Part of the value that you add is that you are using only sources that you trust.

Source

Examples: Giant Panda slideshow (no photos by WP photographers), Huffington Post, (See how Huffington Post curates reactino at end of Bachelor story), data analysis. Mindy McAdams' curates Social Media and Journalism site. And Mediagazer.

News curation platforms like Newspeg (the Pinterest for news).

Storify:

What is Storify? It's the compiling of social media (Twitter, YouTube, etc.) to tell a story (without or without comments). (Think Buzzfeed) Storify sifts through all that's out there. There's even a bookmarklet under tools (bottom of page, just like the Pin It button).

The 5 types of stories to use storify on.

So: Breaking news: Newtown Shooting (he only used Twitter) and Clackamas town shooting. Or Storifying local news events. Or a a live tweet.

And it can be humorous: Alec Baldwin.

It can be used to instruct or recap a meeting/class

You want to be:
*focused
*interesting
*long enough
*ask people to use a hashtag
*make use of at least transitions for readers: Colorado theater shootings

You don't have to lose your voice. You can "write a story" : Gay Girl in Damascus.

2012 Storify on the Year

Other entries: Rebelmouse is gaining followers

Twitter's new custom timelines vs. Storify. Tweetdeck also has custom timelines.

Daily Assignment 1: Your storify assignment. Some nice efforts from students with interesting ideas: Rain Delay and Oscar Wedding Influence

Day 2: LinkedIn

Readings: Complete guide to LinkedIn etiquette; and Beginners Guide to LinkedIn

LinkedIn did away with its blog function but has added the ability to longform publish for some.

LinkedIn curation


LinkedIn and how to keep your LinkedIn profile from hurting you. (In case you hear about it, LinkedIn has done away with its blog functions). How journalists use LinkedIn. Also what college students should have on their LinkedIn. Now on LinkedIn, video and photos to illustrate your work. Here's how. linkedin

You can use the LinkedIn bookmarklet to share articles on your account.

And don't forget you can use LinkedIn to share your blog posts just like you do othe media:

Daily Assignment 1:If you don't have one already, create a LinkedIn profile. If you do, look for new contacts and send out requests, or find companies/groups to follow. Or upload (or link to) a sample of your work.


Week 9 – Ethics of Social Media; Interviewing

Day 1: Ethics of Social Media

For journalists, the definition of ethics gets a lot longer. The Society of Professional Journalists offers a long list of what constitutes journalistic ethics, including:  making every effort to be accurate, avoid stereotyping and offering a diversity of viewpoints. It also calls for journalists not to plagiarize and to distinguish between advocacy and news reporting.

So are things any different online?

Online Journalism Review argues no. Journalistic ethics are pretty much the same online as in print or broadcast:  Don’t plagiarize; tell readers how you got your information; don’t accept gifts or money for coverage; tell the truth; be honest.

E.W. Scripps introduces social media policy for employees

Source: SavetheMedia

Accurate, Fair and Safe: Ethics of Social Media storify from SXSW

Courtney Love Twitter libel trial. Even Ellen's selfie is being debated.

AP's Social Media Guidelines(with a recent update) updated as a result of this. And NPR has some great guidelines.

Ethics of Social Media notes

RETWEETING
Retweets, like tweets, should not be written in a way that looks like you’re expressing a personal opinion on the issues of the day. A retweet with no comment of your own can easily be seen as a sign of approval of what you’re relaying. For instance:


RT @jonescampaign smith’s policies would destroy our schools
RT @dailyeuropean at last, a euro plan that works bit.ly/xxxxx.


These kinds of unadorned retweets must be avoided.
However, we can judiciously retweet opinionated material if we make clear we’re simply reporting it, much as we would quote it in a story.

Colons and quote marks help make the distinction:
RT Jones campaign now denouncing smith on education: @jonescampaign smith’s policies would destroy our schools
RT big European paper praises euro plan: @dailyeuropean “at last, a euro plan that works” bit.ly/xxxxx.

These cautions apply even if you say on your Twitter profile that retweets do not constitute endorsements.

 

So what do you think?

And the legalities are being worked out as well:

 

 

Would you have gone with this?

tweet

Gawker highlights the b.s.

The Verification Handbook.

Let's look at this case study

First, you still need to rely on some "old media" standards, like verification to get it right in the Matt Painter fiasco

An old Exponent incident and continuing debate and a sampling of the letters to the editor. View the video of the incident. Then, we all know the photographer shooting incident from this year.

Let's look at some recent ethical issues: Obama vs. Kanye ; Steve Jobs heart attack; Hurricane Sandy faux tweets, the Manti Te'o hoax, and Reddit trying to find the Boston Marathon bombers

Daily Assignment 1 (homework): Take one of the incidents above. Give your opinion on the actions of the news media involved on your in-class blog. What should/could they have done? Be prepared to discuss your post in class. In addition, give your reaction to EITHER of the Exponent incidents discussed above. Was the Exponent reporter in the right or wrong? What about the Exponent's coverage of the events? Was it fair?

Day 2: Interviewing

 

The Richard Sherman interview

How to interview:

The best:
Terry Gross and Fresh Air on NPR. Look at her interesting questions and follow-ups.
Humans of New York's Brandon Stanton at SXSW

Tips:
You are going for the "Oh"
The recorded interview
The art of the interview from Poynter
What makes a good soundbite? Think about the medium and purpose: Listen to these answers. Why did he use these clips?
Soundcloud

"Another great trick for audio interviews is to have your subject re-enact the story. It makes for good sound and helps you avoid having too much of your own narration later on."

Daily Assignment 1: Pick a classmate. Interview them about something related to your beat posts this week. Record on your smartphone (you can use your memo or download Recorder Plus (it's free and we will use it later) to make sure you get the actual quote. You decide and you decide the questions. Then, evaluate the answers you receive and chose one. Can you use it in a post?




Week 10 – Spring break

Week 11-12 – Video

Readings:Reporter's Guide to Multimedia Proficiency, Sections 12-15, pgs. 28-38
Five shots, 10 seconds
Inserting YouTube video into Wordpress.com blog
10 Excellent video editing apps and Editing iPhone in Adobe Premiere
In case you want: Beginner's Guide to Adobe Premiere Elements

Week 1: Why Video?

Cause you know I love cheesy videos

mobile chat

mobile

Laying off photographers in favor of video

The state of newspaper video

The explosion in online video prompted many print publishers, especially newspapers, to hire videographers and push their news staffs to start producing lots of videos in the mid to late 2000s. Newspapers actually surpassed broadcasters in total minutes of video streamed, although they tended to produce shorter pieces.

But some of the fervor about video has waned recently, and a lot of newspapers are cutting back on video production and laying off video journalists, according to an Associated Press study. This was in part due to the continuing economic slump that caused major reductions in newsroom staffs.

Another problem is that video production hasn't necessarily translated into big viewership numbers.

In response some papers, like the WSJ, created an app that allows reporters to use cellphone video to report.

Irony: A reporter from a competing newspaper must get video for a story on how photographers at rival paper laid off so reporters could do their job, including getting video.

Alternatives:

Alternatives to regular video like Instragram video (or visually) and 10 editing tips vs. Vine video and tips of effective Vine videos and ultimate Vine guide and Vine updates how to share them on Tumblr and embed on a webpage and view on website but remember, don't do this. Remember to use hashtags.

Samples: DOMO and protesters and New York building collapse

How-to:

Video notes Options other than camera video: FilmIc Classic (free) or Pro (has zoom) saves to your camera roll.

Options for editing: Videolicious (free, let's you record yourself, narration over videos, add music, can't really edit), and iMovie for iPhone ($4.99) or WeVideo for Android allows more editing.

What journalists need to know about interviewing for video. Studying commercials for narrative storytelling.

Poynter chat on mobile video skills

Let's look at some examples.

Examples from Worldstream (WSJ) (This is a lot like your major video assignment)

Reporters are being asked to do video only stories now, like Ernie's sandwich:

 

Other Uses:

The ethics of raw video: The car crash

Some recent video flap: a) Obama Thanksgiving speech and b) Sherrod clip and c)YouTube can bring a company to its knees d) NASCAR death


Continguity

Contiguity is the process of adding multimedia elements and combining them with text at just the right place in a story. The most effective multimedia story quickly provides key connections between text, video, polls, etc. Reserach shows that readers will spend more time on a site when it includes text explaining how all the story's elements relate to one another. And users learned significantly more from the contiguous stories.

Source: Mastering Multimedia, AJR

What is a video illustration? It's the simplest type that complements or illustrates a text story. It enhances the print story by showing something that is not as effectively described in print as by video.

Let's take a closer look at examples from Worldstream (WSJ).

Let's look at these example together. Here is an example of telling the story two different ways (which do you prefer?).

Daily assignment 1: Sign up for a YouTube.com account. You should have an Instagram account already.

Daily assignment 2: Take an "action" video that "relates" to your blog using Instagram or Vine. Post it. Make sure you post it on Tumblr, too, so we can see.

Daily assignment 3: Upload iMovie, Videolicious, etc. View a how-to video. Become familiar with it. Shoot some test videos. Edit them using the app. When video is done, upload to YouTube from your phone. Embed a link to the YouTube video on your class blog for practice.

Major assignment, due midnight April 7:

  1. Record two videos at an "event" (one will be interview/testimony and one will be natural sound). Event is used loosely. A dinner with friends is an "event." Shopping is an "event." It depends on your blog.
  2. Edit the videos (less than 2 minutes each) using iMovie or some other editing app on your phone.
  3. Post the videos to YouTube
  4. Post a link to the videos on your blog post (embed). A reminder, the video adds to the blog post. It is not simply the post.
  5. Sample videos from previous semester: Needs improvement: Pie fundraiser and swim practice and interview. Good efforts: Theater interview or Thursday dinner for interview and Matt Maher or Milk Monday or Thursday dinner or barrel racing for natural sound
  6. Remember to review your video assignment grading checklist

 

 


Week 13 - Audio

Readings: Super-fast guide to Audio Editing YOU NEED TO BRING THIS TO CLASS If you like video instruction better, watch this
Journalist's Toolkit Audio site
Complete Guide to Podcasting
Wordpress.com audio support
Great Audacity online reference guide and #1Audacity tutorial and #2 Audacity tutorial and #3another

In-class:

Uses for audio:

Brand new: audio streaming of newspaper stories from the Trib

Using audio (language) to accompany photos/print
In blogs and other online news sources
Audio Public Service Announcements and another
Soundbites for radio
Talk radio
Pass along information, like health information

What is a Podcast?

Podcasts are audio programs that are broadcast over the Internet. They can be downloaded onto your phone, etc., or played on your computer. You can download one or many, for free (generally), or you can subscribe to an RSS service for downloads so you can be alerted when new postings are made available. The name podcast comes from compounding the words iPod and broadcast.

They can be longer, like Slate.com's podcasts or NPR's or ProPublica's or from newspaper reporters like The Guardian's (long and short) or informational like the U.S. government's or CDC's, or entertaining like BBC's.

Why podcast?

  • Marketing
  • Web presence
  • As part of your overall communications strategy
  • Because your patrons are looking for varied content

Cool apps like Audioboo and Soundcloud to collect audio on your smartphones and share (no editing). I like the (free!) app Recorder Plus. Let's you edit. Zamzar.com for free conversions. Also can download media.io. Instructions for syncing your phone to your computer to get off your audio memos.

Daily Assignment 1: Let's practice. Interview a classmate, trim their answer using either a phone app or Audacity, and upload it to your Tumblr. (How to post to Tumblr from your iPhone). You will need to convert an m4a file to mp3. (Here's how to upload to Wordpress. You have to save it first onto your career account).

Daily Assignment 2 (you will need to bring the audio to class with you):

  1. Interview an organizer/participant of an upcoming, blog-related "event" whom you interviewed.
  2. Write a post previewing/about the event. Include at least one, strong soundbite from the interviewee.
  3. That soundbite should not be longer than 30 seconds.

Week 14-16 – Slideshows/Soundslides

Readings: Reporter's Guide to Multimedia Proficiency, Sections 10 and 11, pgs. 20-28 and section 15, pgs. 39-42 (BRING THIS TO CLASS WITH YOU)
Embedding Soundslides into blogs
10 Tips for Using Audio More Effectively in Multimedia Shows

Do's and don'ts of slideshows.

Some slideshow examples: Dying business is an example narrated by the reporter. A Decade in Space is narrated by the subject. Biking and The Clarks is just slides and text (no natural sound, interviews or narration) as is the Hula Hoop History, as is this recent effort by J&C on Pearl Harbor. This Vegas slideshow with no sound doesn't even use captions. Now there's Flipagrams.

Should we add music?

This is what you will do. Combination natural sounds/interview. Example Soundslides projects: Baptism and Beekeeper and amateur Niki's Ability (interview only). Notice here in the Nutcracker and Guitar Lady how captions are used.

Combining slideshow with other elements (video and words)

Let's critique some efforts from previous semester

Even "magazine-length" slideshows

Go back and review your tips for good photos

Major assignment, due end of class period April 30:

  • Cover an event on your beat (default assignment is a Grand Alternative event the week leading up to Grand Prix, April 20-26). From this event you must construct a 2-3 minute Soundslides show. See details on assignments page.
  • Upload project to your career account
  • Post URL on in-class blog and beat blog (if beat related). Due end of class period on April 30.
  • Don't forget to review the assignment grading checklist