Week 1 – Welcome; Media Trends/Uses of Social Media
Day 1: Media Trends
Readings: 10 tips to optimize your social resume; The State of Social Media
For fun: How has technology changed?
What Facebook and Twitter mean for news
10 things every journalist should know in 2013 and 12 must-have apps for journalists
A history of online journalism
No more resumes, say some firms. Instead, they want to see this:
How Americans are spending their online time
On the dangers of consuming news online only: "That’s because there’s pretty good evidence that we generally don’t truly want good information — but rather information that confirms our prejudices. We may believe intellectually in the clash of opinions, but in practice we like to embed ourselves in the reassuring womb of an echo chamber." Source
Example: Fox News and ABC News and ABC News2 and Washington Post
Social Media Facts 2011
Do you have any advice for other social media editors out there who might want to make a similar transition some day?
I think not limiting yourself to just being the social media person. It sometimes might mean you have to work even longer hours, but it’s really good to still know all those old journalism skills — good copy editing, having good news judgment, being able to write a news update that’s longer than 140 characters. And also just being more involved with news than just pushing things out and doing engagement.
Advice from the Career Center and the social resume
Day 2: Uses of Social Media
Twitter for Newsrooms
25 Ways to Use Facebook, Twitter, Storify, etc. to improve political coverage
|Spotlight on Research
Reporters on Twitter:
Using Kovach and Rosenstiel's "Next Journalism" framework, which calls for a shift away from journalism as a product toward more of a service for citizens, study analyzed 2,700 tweets from reporters at 51 U.S. newspapers.
Findings showed reporters engaging in a journalism of service via:
- live tweeting news events
- retweeting citizen voices
Journalism as a product was supported by:
- significant number of links to newsroom content
- reliance on official sources
|Spotlight on Research
"Facebook is by far the largest social networking site among U.S. adults, and with half of its users getting news there, is also the largest among U.S. adults when it comes to getting news. As discussed in an earlier report, roughly two-thirds (64%) of U.S. adults use the site, and half of those users get news there—amounting to 30% of the general population. YouTube has the next greatest reach in terms of general usage, at 51% of U.S. adults. Thus, even though only a fifth of its users get news there, that amounts to 10% of the adult population, which puts it on par with Twitter. Twitter reaches just 16% of U.S. adults, but half (8% of U.S. adults) use it for news. Reddit is a news destination for nearly two-thirds of its users (62%). But since just 3% of the U.S. population uses Reddit, that translates to 2% of the population that gets news there."
On the flip side some people thing Social Media is enhancing writing skills
The demographics of social media
The CDC's social media page and How do the top U.S. brands stack up on social media
Uses of Social Media notes
20 Things You Should Share On Social Media
- YouTube Videos reviewing products or showing how to construct a product for DIY
- Photos of events, exhibitions and post them on Flickr
- If you are a creative business and create images and art also put them on Flickr or other social media sharing sites
- Audio recordings of your online videos put them on your website or blog
- PDF documents of offline archived information that is appropriate to put online
- Slideshare presentations
- Music if you are a musician
- Text format of your video blog posts
- Microsoft Office Documents
- Notes displaying keypoints from your power point presentations
- Press releases about your brand
- News items about your company
- Your Bookmarking such as Delicious, Stumbleupon and Digg
- Competitions shouldn’t be just advertised on traditional Mass Media but shared via social media ..have a look at Ford’s Fiesta competition
- Share your humour.. mix up your serious content with some humourous photo’s, articles and even cartoons
In addition to making it easy to find, consume and interact with news content once someone is on their site, it is also important for news organizations to understand where users go after they leave. Are they heading to another company-owned property promoted on that site? Are they sharing content by heading to a social network that the site pointed them to? Are they clicking on an advertisement and moving to a retailer promoted on the page? Or have they left for other reasons?
If a large portion of users are going to Facebook after leaving a site, that may indicate the site’s content is easy to share and viewed as worth distributing to friends. On the other hand, if most users are leaving for Google or some other search engine, that could indicate that users either did not find what they were looking for on the site or got what they needed but were not drawn to any other content.
Social media can take the power away from companies, and you can't ignore that
Four Ways Social Media is Changing Business
What are these examples of: FastLane
But we should also look at what not to do
Read how Purdue's updates at LifeAtPurdue Twitter page and Purdue University Facebook page are a click away.
Daily Assignment 1 (outside of class): Go to ITAP (in the HSSE library in Stewart) and get your career account space increased from 500 MB to 1,000 MB. Take the note I am passing out. If you have an issue, email me immediately.
Week 2-3 – Blogs
Readings: State of the Blogosphere
Reporter's Guide to Multimedia Proficiency, Section 2, Start a Blog, pgs. 3-4
What is a blog post vs. an article?
Tumblr for journalists
A journalists's guide to Tumblr
My personal blog favorite (said somewhat sarcastically): Said to Lady Journos
A former student of this class is now blogging as part of her job with the Indiana Department of Agriculture.
|Is the Blog Dead?
|"We will still have blogs, of course, if only because the word is flexible enough to encompass a very wide range of publishing platforms: Basically, anything that contains a scrollable stream of posts is a "blog." What we are losing is the personal blog and the themed blog. Less and less do readers have the patience for a certain writer or even certain subject matter. Instead, they use social media to efficiently pick exactly what they do and do not click on, rather than reading what a blogger or blog offers them."
A blog gets Chick-fil-A in hot water
|When a blog breaks a big story
|When asked about his reaction to The Boston Globe calling Deadspin “a website that has broken some high-profile stories but not an outlet regarded for journalistic standards,” Craggs says: “Whatever. Why should I care what a craven, slipshod outfit like the Boston Globe thinks of my ‘journalistic standards’?” Source
Let's go over our blog criteria and our blog schedule
Blogs are legitimate sources of information but make sure you remember to verify before you pass information along
Live blog example and another and live blogging Hurricane Sandy and don't forget sports
Why blogs are important for PR and journalists. Now, Live Blogs are becoming popular with programs such as CoveritLive. See an example of a Live Blog from the Purdue Exponent
Lifting the fog of the blog: Before you write a word. Top 5 Blogging Business mistakes and using blogs to interact with readers: CNN Connect (a video blog).
The blogs you need to be reading: Mashable and ReadWriteWeb and Social Media Today and Jim Romenesko
Fun with Tumblr
Pretty much ever publication/organization/company has a blog now. Tumblr is getting more attention: check out Newsweek's and NPR's and LATimes and The Guardian. and National Geographic's. Notice the focus here on images, as opposed to "regular" blogging sites, like those at the NYTimes, the J&C blogs and blogs at Indiana Prairie Farmer (can you find one that's similar to yours?). 50 blogs by journalists for journalists and a list of farm blogs.
How the Kansas City Star's crime reporters does it a little differently with his blog (like this post). How my students in China working for the Olympic Committee kept people up-to-date back home via blogs featured on the J&C.
A blog provide instant insight
|Spotlight on Research
Why do we keep our blog posts tight? New research shows that:
- 10 percent of readers won't scroll through your blog post at all. (Overcome this by writing an exceptional blog title, writing tight).
- Those who do read only get through 60 percent of your post (So, to get them to read it all, break up your content with visuals, headers, bullets, bolded text to highlight stats or quotes)
- Most visitors will scroll through an entire post made up of photos and videos (more engaging, easier and faster to get through). (So obviously, incorporate visuals when possible)
- Articles that get tweeted a lot don't necessarily get thoroughly read and vice versa.
Ten Tips for Writing a blog post says
- Make your opinion known
- Link like crazy
- Write less
- 250 words is enough
- No block of text more than 5 lines
- Make headlines snappy
- Write with passion
- Include bullet point lists
- Edit your post
- Make your posts easy to scan
- Be consistent with your style
- Litter the post with keywords
Top Tips for Writing a Great Blog (courtesy Mindy McAdams)
- Short posts, short sentences, make it easy to read.
- Include at least one link to another blog or Web site in every post.
- Write good link text. Click here is bad link text (where will you go? You don't know!). This is good link text: Lyndon gave us 10 tips that help him write his blog. Why is it good? Because the text of the link gives you a reasonable expectation of what you will see if you click!
- Make a new post at least three days each week. This keeps your blog fresh and interesting.
- Use good keywords in the headline for every blog post.
- Read other blogs -- and leave thoughtful comments on them. The more you look at other blogs, the better your own blog will be.
- Use an RSS reader, such as Google Reader, to subscribe to other blogs. This is much more efficient than bookmarking them!
- The blogosphere is all about connecting. Your links to other blogs (and your comments on other blogs) will come back around to your blog as others link to your posts.
- Do not steal other people's text. Quote a brief excerpt and LINK, if you like someone's post.
- Do not steal other people's images.
- Your choice of keywords in the post title is of paramount importance to the findability of the post itself. Every word counts. The title also needs to be short — five or six words is an ideal length.
And 10 Journalism Rules You can break on a blog
Let's look at a couple of sample, professional posts. This is from a blog geared to college students. Compare to this one.
Where to get a blog:
Here is a list of a few places to obtain a blog.
You can also use most, including WordPress, to create a Web site
How to search for blogs:
Technorati or Google blogs
Check out options like shortcodes, etc. on your own. Chances are Wordpress' support page can answer all your questions.
Don't forget your blog post title. It's important, like a headline.
|Spotlight on Research
A recent study looked at 100 blogs to determine what post titles attracted the most viewers:
- Use numbers when possible. (5 ways to .... )
- Promise to teach them something (but don't use How To)
- What doesn't work: Announcing something
Daily Assignment 1:
- Choose 2 to 3 options for your "beat" blog.
- E-mail me your ideas and support
- I will then assign the blog beats
Daily Assignment 2:
- Sign up for your beat blog (Wordpress) and your in-class blog (Tumblr)
- Customize it (here's some help for you). Here's a nice cheat sheat of Wordpress keyboard shortcuts for you.
- E-mail me the URLs
- For fun, let's also test email a post and test email a YouTube URL and photo (of yours) to your Wordpress blog.
Daily Assignment 3:
- Make your first post to your beat blog, a kind of introductory post. Let them know what you hope the blog will be. We will do this IN CLASS. In addition, if you have not done your "About" page on Wordpress, do it as well (if your theme has one).
Week 4 – Twitter
A Journalist's guide to Twitter and Twitter Guidebook from Mashable and Steve Buttry's Expanded Twitter Tips and 9 Twitter accounts every journalism student should follow and How to guide on Twitter Lists
Tweet your Beat: for Sports and News
|Spotlight on Research
What is transparency?
A growing argument in new media is that quality journalism in all its new forms can distinguish itself from rumor and unchecked information by being transparent, revealing how information was obtained so audiences can see its origin, help correct errors, etc.
A recent study found female journalists were significantly more transparent than males. "They revealed more about thei rjobs, personal lives and everyday activities, and linked to more external websites, all indicators of greater transparency."
Source: Transparency and Other Journalistic Norms on Twitter, Volume 13, Issue 3, Journalism Studies
The NYTimes experiment with tweetable text
Wanna work at Twitter?
John Stewart takes on Twitter and Twitter gets Patricia Heaton in troubleand also John McCain
What you talked about in 2012 on Twitter and Time Magazine's 140 best Twitter feeds of 2012 and Top Tweeters
Here locally, a high school principal is learning a Twitter lesson
|Spotlight on Research
What does the most annoying tweet look like? Watch overusing the hashtags and sharing personal, stale info. The best tweets: informative and funny.
Twitter Day 1:
So what does that hashtag say?
Let's get you a Twitter account if you don't have one and show you Twitter tips you may not know. What are hashtags and how do you know what they mean? Avoid hashtag fail and challenging the overuse notion! You get 140 words, unless you have a link, then it's 118 or 117.
Twitter says get to the point quicker
You're on Twitter, what now? and Jay Rosen's types of tweets
Twitter's new search function focuses on breaking news.
Or you can have a Tweetchat or attach a Twitter card
Using Twitter in news coverage
Twitter will be useful to reporters and other journalists in a variety of ways:
- Reporters should follow the feeds of any officials on their beats using Twitter. They may break news on Twitter, using it as a format for press releases or quotes. They may tweet from closed meetings (probably not a lot, but if they do, you won’t know unless you follow).
- As you build a following of people in your community, they are a quick resource when you’re seeking sources, examples for a story, questions to ask in your reporting or even story ideas. A quick question to your tweeps will frequently bring a response that helps for a story. Keep in mind that you are crowdsourcing to a small segment of the population, so don’t use this as your only crowdsourcing tool. Take the steps to seek diversity in your sources. But Twitter is a good place to start (and Twitter may help diversify your sources, because the tweeps may be younger than your average news-story source and less likely to interact with the print edition).
- Twitter is valuable for story ideas, either to ask people about a good angle to take on one of those routine or annual stories or simply to follow the community chatter on Twitter and be alert for tips and ideas as they pop up.
- Tweet live coverage of an event, either on Twitter alone or as a feed into CoverItLive.
- Curate tweets (yours and/or the community’s) on a topic you’re covering, using Storify. (more on this later in the semester)
- When you post to a blog or post a video, story, photo, slideshow, multimedia project or database online, tweet a link and, if you’ve been active enough to develop a lot of followers, you’ll see a bump in traffic coming directly from Twitter.
- Reaction is the name of the Twitter game. (But Poynter warns don't let it become the story.)
Source: Steve Buttry
|Spotlight on Research
Study: Here are the factors that impart the least credibility to a tweet:
- Non-standard grammar or punctuation (2.71)
- Author has the default Twitter user image (2.87)
- Author has a cartoon or avatar as user image (3.22)
- Author is following too many users (3.30)
Another study found an author’s influence, topical expertise, and reputation all enhance a tweet’s credibility; other perceived markers of credibility include the public profiles of tweeters and how often their posts are retweeted.
So you still need to spell correctly!
Twitter in the news on with censorship issue
Time magazine's list of top Twitter feeds
Twitter faux pas and advice to college athletes (lots of recent athlete miscues on social media)
The J&C breaks D.J. Byrd's arrest and Twitter's own Breaking News
Twitter resources from Journalist's Toolbox
|Spotlight on Research
Study: What should you tweet?
From the first longitudinal Twitter study findings: Stop tweeting so much about yourself.
“Informational content attracts followers with an effect that is roughly thirty times higher than the effect of [personal] ‘meformer’ content, which deters growth,” the researchers wrote. “We think this is due to the prevalence of weak ties on Twitter.”
In other words, your Twitter followers don’t know you that well and thus don’t care about what you’re eating. Feed them information instead. Among the accounts studied, users talked about themselves in 41 percent of their tweets while informational content accounted for only 24 percent.
"Ten Ways Journalists Can use Twitter before, during and after a story"
Careful what you retweet. Should journalists verify before they retweet? See's AP's rules
|Spotlight on Research
A new study found that followers rated only 36 percent of 43,000 tweets worth reading. The most-liked (of six categories researchers created) of tweets were Questions to Followers, Information Sharing, and Self-Promotion. The least popular: Presence Maintenance (“Hello Twitter!”), Conversation, and Me Now (the tweeter’s current mood or status). “Given that users actively choose to follow these accounts, it is striking that so few of the tweets are actively liked,” the researchers note.
The authors conclude with a list of “best practices” for Twitter content: “[Posters should] embed more context in tweets (and be less cryptic); add extra commentary, especially if retweeting a common news source; don’t overuse hashtags and use direct messages (DMs) rather than @mentions if more appropriate; happy sentiments are valued and ‘whining’ is disliked, and questions should use a unique hashtag so followers can keep track of the conversation.”
Source: Who Gives a Tweet?
Who's using Twitter?
Some local twitter sites:
Day 2: Tweeting live
Online reading: A case study in using Twitter on breaking news and Andy Carvin test pilots Twitter journalism
Be quick but try to avoid a grammatical error that has people giggling:
And of course the errors that come from tweeting a live disaster
The J&C live tweeted last week's editorial board meeting with Mitch Daniels
The Joplin, MO, tornado coverage by New York Times’ Brian Stelter: "It was, after all, the place where my latest reporting was being posted. … Looking back, I think my best reporting was on Twitter. … People later told me that they thought I was processing what I was seeing in real-time on Twitter. I was." He archived his tweets on his Tumblr.
Tweeting Live notes
|Don't hog the Twitterstream
Live tweeting poses particular problems for students (and anyone, really); their regular followers can feel spammed when they’re suddenly exposed to a stream of live tweets.
Leslie Thornton (@ljthornton) suggests that students let their followers know that they’ll be live tweeting. “It should be clear why you’re flooding Twitter with tweets,” she said. “If you can, give people who want to follow all those tweets a hashtag to follow.”
Andy Bechtel (@andybechtel) agrees: “If you are going to tweet frequently from a live event, give your followers a heads-up with an introductory tweet. That way, they’ll be ready for a lot of tweets from you in a short period. (Example: “I’m at a social media workshop. I’ll pass along the best tips as I hear them.”)
Using Twitter to mass communicate: Angie tweets her abortion
The J&C livetweets a press conference. Sports live tweets can be tricky.
How did a former student do at a School Board meeting? Or the polar plunge?
Programs like TweetChat can help.
Daily Assignment 1: (In class) Sign up for a twitter account and customize it. (If you don't want course materials on your Twitter feed, sign up for a separate account) Post the URL of your Twitter account to your in-class blog. Here's Twitter's how-to page.
Daily Assignment 2: (In class) Set up Twitter lists: How to Use Twitter Lists. Find at least three people you want to follow on Twitter related to your beat and create a Twitter list. In addition, add Twitter feed to your beat blog and a Twitter share button
Daily Assignment 3: (In class) Come up with a couple of Tweets from your "beat." You can promote an event, comment on a situation, promote a blog post you just made, etc. Do you need a hashtag? Send them flying from your new account. Don't forget to use URL shorteners like bit ly and tinyurl.com and Google's shortener and WordPress.com has its own
Daily Assignment 4 (outside of class):
- Analyze a week's worth of tweets from a journalist or organization on your Twitter list (related to your beat)k.
- Write a blog posting about the experience on your in-class blog. Were the tweets personal or professional? Were they interesting? What was the benefit (or was there one) of following this person? Was there back and forth with readers/customers? What about transparency?
- Be prepared to present to class on what you found. Post is due midnight Feb. xx. Minimum 300 word post.
Major assignment, due Feb. 17:
- You must cover a meeting, forum, speech, etc. relating to your beat. (Default assignment is Miss Purdue pageant Feb. 16). Remember your Tips for Live Tweeting
- Minimum of 10 tweets from the event.
- You must notify me in advance what event you plan to cover, when it is.
- You must promote on your beat blog that you will be tweeting the event and encourage readers to follow you. You must also promote the live tweet on your Twitter account.
- Post a blog about your experience on your class Web log. What were the difficulties covering the story this way? What were the benefits? Would you personally rather read a news story in the newspaper or online, or via Twitter? Why? Blog posts due midnight Feb. 17.
- Remember to review the assignment grading checklist
Major assignment, due March 10:
- For two weeks, you must maintain a "professional" presence on Twitter as it relates to your beat.
- You must tweet at least twice a day.
- Need minimum of 24 tweets in two-week period.
- You will be judged on your content and professionalism.
- Remember to review the assignment grading checklist
Week 5 –Twitter, ctd.; Hootsuite and Tweetdeck
Readings: Beginners Guide to Hootsuite; Beginners Guide to Tweetdeck; Reporter's Guide to Multimedia Proficiency, Sections 7, 8 and 9, pgs. 13-20
Photoshop tutorial and 35 Basic Tutorials
Day 1: Hootsuite and Tweetdeck
|Spotlight on Research
Study: When should you tweet?
On Twitter, the best window is 1 to 3 p.m. Mondays through Thursdays. Facebook was hot at 1 to 4 p.m. And Tumblr is a night owl, with posts doing best after 7 p.m.
|Spotlight on Research
Through a content analysis of more than 22,000 tweets on Twitter, a study found that journalists more freely express opinions. To a lesser extent, they provided accountability and transparency. Local media more likely than national "elite" to provide information about their jobs, engage in discussions, write about personal lives or link to external websites.
Source: Volume 13, Issue 1, Journalism Studies
Funny Twitter reax to Superbowl blackout and #lightswentout
Scheduling tweets w/ Hootsuite
Adding Vimeo to your Hootsuite dashboard
Assign video cameras to those who need.
Daily Assignment 2: Do backgrounding for your event you will cover via Twitter (agendas, bios, previous newspaper articles, articles from other towns, etc.) Make sure you ask for any information they may have available, i.e. Web pages, brochures, fliers, news releases. You need to be able to effectively convey who is sponsoring the event, what is planned, why it is being held, the impact of the event, etc. Post links to your class blog. Due: prior to event covered
Week 6 – Images/Instagram
Photosshop Workshop on xxx
Reporters are being asked to do more. So you need to know how to avoid the cliche photo.
Instagram and it's not just for mobile anymore
A good photo tells a story
See this example of Washington Post reporters using Instagram to upload photos from the campaign 2012 trail. In addition, citizen journalists use Twitter to upload photos from ice storms in Seattle area and Oregon flooding. For a little fun, the 12 most cliche photos on Instagram
Be careful of the liberties you take and the choices you make
And you still need to edit photos
Twitter photo ruling
Even the U.S. Department of State uses Flickr. Yahoos Election Flickr page.
Using photos to accompany a word story. Photos are a key role in Flash and Soundslides productions
Recent photo slideshow from Venice floods does what words cannot
Options other than Photoshop program include the free Photoshop Express Editor and Webresizer.com and Picasa. And for those of you interested in creating GIFs.
You can share photos you find on places like Flickr but read this warning about overuse of stock photos
Daily Assignment 1: Take a few photos with your smart phone. Edit them using your Instragram app. Share one via Twitter and the other via your Weblog.
Major assignment: Using either the camera provided or your smartphone, we are going to take photos to accompany a post to your beat blog (or to just serve as a post).
1. You must have a minimum of four photos.
Edit them using Photoshop or Instagram.
Then create a Wordpress slideshow. Sample 1 and Sample 2 from students.
4. Don't forgot to check the grading checklist for this assignment.
Week 7 – Facebook and other issues; Pinterest
Readings:Reporter's Guide to Multimedia Proficiency, Section 1, Reads Blogs and Use RSS, pgs. 2-3; Mashable's Facebook guide; Facebook and social media presentation
Day 1: Facebook, etc.
The world is obsessed with Facebook but teens are pulling away from it
What does an average day on Facebook look like? The best and worst days to post on Facebook
Applebee's recent nightmare on Facebook because of this:
|Spotlight on Research
Can Facebook determine your future?
A study soon to be published in the Journal of Applied Social Psychology found that a 10-minute review of a Facebook page can yield not just red flags but also provide an unvarnished look at a job candidate and some strong clues to that person's character and personality. Across the board, the study found that these relatively quick Facebook evaluations more accurately predicted success than standard tests.
The Journalists Guide to Facebook: "If you’re using Facebook just to publicize stories you’ve written, you’re using it wrong."
|Spotlight on Research
What types of posts do readers share on Facebook?
- Reach (defined as "number of unique people who have seen your post"): Local and sports
- Engaged users (defined as "number of unique people who have clicked on your post): Opinion and local
- Talking about (defined as number of unique people who have liked, share or commented on post): Slides, opinion, and sports
Top pattern related to conversational potential of stories:
- "There's a problem but there is (or will be) a solution
- Beautiful and pleasant stuff, such as photos
Facebook pages you need to be following: Social Media Today and Mashable
Facebook chats and Facebook now has clickable hashtags. For further inspection: Facebook keyboard shortcuts
Great tips for status updates
New Facebook stuff: How business can use the new Facebook graph and Facebook groups and Facebook app adds video
A Facebook only newspaper? (It didn't work)
What is Southwest Airlines doing wrong here
Jason Aldean uses Facebook to "reach out" to fans in a time of "crisis"
A Facebook "what not to do"
Some local Facebook page examples:
- Foursquare and 7 Ways Journalists can use FourSquare
- Aggregation: Mediagazer and Huffington Post
- An introduction to RSS and
How Reporter's Use RSS and an RSS lab and Purdue's options. No more Google reader though!
- Mapping: Such as Mapbuilder or Google maps (put a link to a map in your blog post). Check out Google Maps Mania blog. See the Exponent's use of Google maps this week. Google Earth Tips for Power Users. And fun uses like this! How to customize your Google map.
- Reddit, Digg , Delicious, etc. to share news and save lengths. Newsrooms say referrals from Reddit are increasing.
- Friendfeed, and an example Friendfeed
- The new MySpace (co-owned by Justin Timberlake)
- Personal Web sites: Tiger Woods example
- MeReporter for citizen journalists; Reuters' Global Voices
- Still message boards
- Skype for interviews and advanced Skype tricks
- Linkedin and for beginners and NY Times article and how to keep your LinkedIn profile from hurting you and its new "follow me" button. It's also more than just resumes. See how the Newark mayor is using the blog function. Did you know you can sync your blog and your Linkedin profile? Do you like the new design? How journalists use LinkedIn and 10 Ways they can Use It. CCO tips for Linkedin. Now on LinkedIn, video and photos to illustrate your work.
- About.me and cuttings.me and pressfolios.com and example and Scribd publishing site and other digital portfolio options
- How mobile news is affecting the industry and Journalist's Toolbox Mobile Journalism page
- Path or Google+
- Nonprofit news sites like ProPublica
- Hyperlocal news sites
- Broadcastr is a location based app that delivers info based on where you are
- RSSGraffiti and see it in action on the COM435 Facebook page
- Dipity creates timelines
- Google hangouts intro
Daily Assignment 1: Find an upcoming event related to your beat. Come up with two different Facebook "posts" you might make about the event if you had a professional Facebook page (i.e., you were a beat reporter for the J&C and had a Facebook page in that capacity). One post must include a URL that you used a shortener to obtain. The other must include a Google map link. Post these on your in-class blog.
Daily Assignment 2: Make a "post" this week touting one of your beat blog posts and link to the blog post.
Daily Assignment 3:
- Monitor a newspaper's/organization's/company's Facebook page for one week.
- Post your thoughts about its content to your blog. Was it real content? Would you check back often for it? Who was the intended audience? What kind of comments did the site get from readers/customers? How is this more/less effective than other ways to communicate this information? Remember our Four Ways Social Media is Changing Business? or Four ways journalists can use Facebook
or The Journalist’s Guide to Facebook?How did they do? Post due by midnight xx. Minimum 400 words.
- Be prepared to present what you found in class.
Daily Assignment 4: Are you Linkedin? If not, set up an account.
Day 2: Pinterest
Readings: Mashable's guide to Pinterest; 10 Ways Newspapers are Using Pinterest; and even more ideas; and even more; and Learn Pinterest (from a Pinterest page!!) and 10 Pinterest tips from a user with 1.2 million followers
Pinterest is hot right now; list of newspapers on Pinterest; analysis of their Pinterest. And the less popular Maninterest. And, there is even a beta "Cat Pinterest" called Catmoji. How is your Pinterest page performing? News orgs can now see how they are performing on Pinterest.
A beginner's guide and new design and ways journalists can use it and even hack it and do's and don'ts for businesses.
Example pages: Humane Society of New York; Southwest Air
Also media pages: Our own J&C and the Louisville Courier-Journal
How to install the "Pin it" button
Use the bookmarklet to pin as you browse the web. When you see an image you want to pin, click Pin It on your browser. This will pull up all the images you can pin.
Select the image you want to pin, choose which board the image belongs on, type a description, and add some tags to help users search for it.
You can choose to share the pin to Facebook and/or Twitter.
When you're done, click Pin It.
Daily Assignment 1:Let's create your Pinterest account (if you don't have one). If you need help as you get going, the Pinterest help page is just that, helpful. Download the Pinterest app to your smartphone if you want.
Daily Assignment 2: Create at least one board. Pin at least 2 photos. Repin at least 1 photo.
Daily Assignment 3:Find someone related to your beat to follow on Pinterest. Follow that person.
Daily Assignment 4:Let's try to add a Follow me on Pinterest button to your Wordpress blog. And embed a pin to your blog.
Daily Assignment 5:
- Monitor a newspaper's/organization's/company's Pinterest page for one week.
- Post your thoughts about its content to your blog. Would you check back often for it? Who was the intended audience? How is this more/less effective than other ways to communicate this information? Post due by midnight xx. Minimum 300 words.
- Be prepared to present what you found in class.
Major assignment, March 31-April 14, due April 14:
- You must create a Pinterest board associated with your beat (you can put it under the name of your beat blog if you have a personal Pinterest account already). It can be an overall board or a more narrow topic.
- Pin to the board on a regular basis for two weeks. You must have a minimum of 14 pins per week to the board (I strongly suggest you do more than the minimum requirement). And you can't lump pin!!
- Don't forget to check your grading checklist
Week 8 – Aggregation & Curation; Storify
Readings: Sharing other people's content; Storify redesign. For review, the Storify tutorial
What is Storify? It's the compiling of social media (Twitter, YouTube, etc.) to tell a story (without or without comments). (Think Buzzfeed) Storify sifts through all that's out there. There's even a bookmarklet under tools (bottom of page, just like the Pin It button).
Sample: Breaking news: Newtown Shooting (he only used Twitter)
You want to be focused, interesting, long enough: Clackamas town shooting. How Houston Chronicle used it during the November election (note the hashtag they provided). Storifying a live tweet.
You don't have to lose your voice. You can include your words: Gay Girl in Damascus. Or at least transitions for readers: Colorado theater shootings.
And it can be humorous: Alec Baldwin.
It can be used to instruct or recap a meeting/class
The 5 types of stories to use storify on.
2012 Storify on the Year
Other entries: Rebelmouse is gaining followers
Twitter's new custom timelines vs. Storify
Daily Assignment 1: Your storify assignment. Some nice efforts from students with interesting ideas: Rain Delay and Oscar Wedding Influence
Week 9 – Ethics of Social Media; Interviewing
Day 1: Ethics of Social Media
AP's Social Media Guidelines (with a recent update) updated as a result of this
For journalists, the definition of ethics gets a lot longer. The Society of Professional Journalists offers a long list of what constitutes journalistic ethics, including: making every effort to be accurate, avoid stereotyping and offering a diversity of viewpoints. It also calls for journalists not to plagiarize and to distinguish between advocacy and news reporting.
So are things any different online?
Online Journalism Review argues no. Journalistic ethics are pretty much the same online as in print or broadcast: Don’t plagiarize; tell readers how you got your information; don’t accept gifts or money for coverage; tell the truth; be honest.
E.W. Scripps introduces social media policy for employees
What is "metasourcing"?
Ethics of Social Media notes
And the legalities are being worked out as well
So what do you think?
First, you still need to rely on some "old media" standards, like verification to get it right in the Matt Painter fiasco
The Exponent incident and continuing debate and a sampling of the letters to the editor. View the video of the incident.
Let's look at some recent ethical issues: Obama vs. Kanye ; Steve Jobs heart attack; Criticizing your employer; Nestle, and too many cooks ...; Hurricane Sandy faux tweets, the Manti Te'o hoax, and Reddit trying to find the Boston Marathon bombers
Daily Assignment 1 (homework):
Evaluate the Exponent incident. Read all accounts and the letters to the editor provided. On your class blog, post your reaction. Did the Exponent videographer act properly? Why or why not? Was the Exponent's coverage of the event impartial? Why or why not? Be prepared to discuss your post in class. In addition, pick on of the above stories and offer your opinion on it in the same post.
Day 2: Interviewing
How to interview:
The art of the interview from Poynter
What makes a good soundbite?
Listen to these answers
13 Simple Journalist techniques for the interview
Daily Assignment 1: Pick a classmate. Interview them about something related to your beat. You decide and you decide the questions. Then, evaluate the answers you receive and chose one.
Week 10 – Spring break
Week 11-12 – Video
Readings:Reporter's Guide to Multimedia Proficiency, Sections 12-15, pgs. 28-38
Five shots, 10 seconds
Premiere Elements instructional video
Inserting YouTube video into Wordpress.com blog
Week 1: Alternatives
Alternatives to regular video like Instragram video vs. Vine video and tips of effective Vine videos and ultimate Vine guide and Vine updates how to share them on Tumblr and embed on a webpage but remember, don't do this. Editing apps: Vyclone and Videolicious and Splice and the professional grade Voddio. You can now import videos into Instagram.
Laying off photographers in favor of video
Irony: A reporter from a competing newspaper must get video for a story on how photographers at rival paper laid off so reporters could do their job, including getting video.
Just for fun and YouTubing your resignation and seeking a roomie
|The state of newspaper video
The explosion in online video prompted many print publishers, especially newspapers, to hire videographers and push their news staffs to start producing lots of videos in the mid to late 2000s. Newspapers actually surpassed broadcasters in total minutes of video streamed, although they tended to produce shorter pieces.
But some of the fervor about video has waned recently, and a lot of newspapers are cutting back on video production and laying off video journalists, according to an Associated Press study. This was in part due to the continuing economic slump that caused major reductions in newsroom staffs.
Another problem is that video production hasn't necessarily translated into big viewership numbers.
In response some papers, like the WSJ, created an app that allows reporters to use cellphone video to report.
Week 2: More traditional video
Adobe Premiere workshop on xxx. Be on time.
Let's look at some examples. Reporters are being asked to do video only stories now, like Ernie's sandwich:
The Exponent online version highlights the brief videos. Here's a good example from a CC meeting.
Programs like Voxant allows embedding of news video on Web sites
Check out the reporter's center on YouTube.
Other video alternatives like Vimeo
Some recent video flap: a) Obama Thanksgiving speech and b) Sherrod clip and c)YouTube can bring a company to its knees d) NASCAR death
A word about video
Do not zoom or pan unless you're dealing with a motivated movement. If you are following action, then a pan makes sense, but otherwise don't do it. Zooming is something amateurs do; give kids a camera and they will zoom. Zoom with your feet, not with your lens. Great video with crappy sound is not fun to watch. Move closer, and pay attention to ambient sound that will wipe out the audio you are really trying to capture.
It is usually best to use video cameras that allow for external microphones instead of using built-in condenser mics. Shoot sequences that you can edit together (wide, medium, close-up, super close-up.) Again, shoot actions and reactions. The photographer/videographer should not talk much. Viewers want to hear the subject of the video, not you.
Source: Poynter Institute
Contiguity is the process of adding multimedia elements and combining them with text at just the right place in a story. The most effective multimedia story quickly provides key connections between text, video, polls, etc. Reserach shows that readers will spend more time on a site when it includes text explaining how all the story's elements relate to one another. And users learned significantly more from the contiguous stories.
Source: Mastering Multimedia, AJR
What is a video illustration? It's the simplest type of just one or two shots totaling 30 seconds or less to a minute or two that complements or illustrates a text story. It enhances the print story by showing something that is not as effectively described in print as by video.
Let's look at these example and another together. Here is another example of natural sound and interview combined accompanying a written article.
Daily assignment 1: Sign up for a YouTube.com account
Daily assignment 2: Upload a video to YouTube. Embed a link to the YouTube video on your class blog.
Major assignment, due midnight April 7:
- Record videos (video illustrations) at an event (interview/testimony and natural sound)
- Edit the videos (less than 2 minutes each)
- Post the videos to YouTube
- Post a link to the videos on your blog post. A reminder, the video adds to the blog post. It is not simply the post.
- Sample videos from previous semester: Needs improvement: Pie fundraiser and swim practice and interview. Good efforts: Theater interview or Thursday dinner for interview and Matt Maher or Milk Monday or Thursday dinner or barrel racing for natural sound
- Remember to review your video assignment grading checklist
Week 13 - Audio
Readings: Learn to use an audio recorder and Editing audio and Listen to Podcasts from Reporter's Guide to Multimedia Proficiency
Super-fast guide to Audio Editing YOU NEED TO BRING THIS TO CLASS If you like video instruction better, watch this
Journalist's Toolkit Audio site
Creating Audio blogs and the Complete Guide to Podcasting
Wordpress.com audio support
Great Audacity online reference guide and #1Audacity tutorial and #2 Audacity tutorial and #3another
Uses for audio:
Using audio (language) to accompany photos/print
Audio Public Service Announcements
Pass along information, like health information
Zamzar.com for free conversions
What is a Podcast?
Podcasts are audio programs that are broadcast over the Internet. They are MP3 files which can be downloaded onto a compatible digital player or played on your computer. You can download one or many, for free (generally), or you can subscribe to an RSS service for downloads so you can be alerted when new postings are made available. The name podcast comes from compounding the words iPod and broadcast.
They can be longer, like Slate.com's podcasts or NPR's. or informational like the U.S. government's or CDC's, or entertaining like BBC's.
- Web presence
- As part of your overall communications strategy
- Because your patrons are looking for varied content
Cool apps like Audioboo to collect audio on your smartphones and share
Daily Assignment 1: Using your smartphones's voice memo (or an app of your choice), interview a classmate, trim their answer, and upload it to your Tumblr.
Daily Assignment 2: Upload a file from the voice recorder or your smartphone, convert it to an MP3 (use media.io), edit it in Audacity and post it on your blog.
Daily Assignment 2 (you will need to bring the audio to class with you):
- Write a blog post about an upcoming event, etc., occuring on your beat over spring break.
- Upload audio from an organizer/participant of an event whom you interviewed into your blog post.
- You must include at least two soundbites from the interviewee.
- That soundbite should not be longer than 30 seconds.
Week 14-16 – Slideshows/Soundslides
Readings: Reporter's Guide to Multimedia Proficiency, Sections 10 and 11, pgs. 20-28 and section 15, pgs. 39-42 (BRING THIS TO CLASS WITH YOU)
Embedding Soundslides into blogs
Slideshows the scourge and savior of online journalism
Do's and don'ts of slideshows.
More slideshow notes
Some slideshow examples: Dying business is an example narrated by the reporter, as is the Post's "The Journey" . A Decade in Space is narrated by the subject. Biking is just slides and text (no natural sound, interviews or narration) as is the Hula Hoop History, as is this recent effort by J&C on Pearl Harbor. This Vegas slideshow with no sound doesn't even use captions. is natural sound and text (no narration) THIS IS WHAT YOU WILL DO.
Should we add music?
Example Soundslides projects: Baptism and Beekeeper and amateur Niki's Ability (interview only). Notice here in the Nutcracker and Guitar Lady how captions are used.
Combining Soundslides with other elements (video and words)
From previous semester: Let's critique this effort
Even "magazine-length" slideshows
Go back and review your tips for good photos
Major assignment, due end of class period April 30:
- Cover an event on your beat (default assignment is Springfest April 12/13). From this event you must construct a 2-3 minute Soundslides show. See details on assignments page.
- Upload project to your career account
- Post URL on in-class blog and beat blog (if beat related). Due end of class period on April 30.
- Don't forget to review the assignment grading checklist
- Turn in camera and tape recorder at end of class April 30.