"Now in the era of 24-hour social media, with both professional and citizen journalists, more people than ever are turning to alternatives to traditional news media for their information. Some studies show that many people trust social media more than the traditional media sources."
According to Business Insider, there are six social media jobs that exploded in 2014: SEO Specialist, Social Media Strategist, Online Community Manager, Social Media Marketing Manager, Social Media Marketing Coordinator, and Blogger or Social Media Copywriter.
On the dangers of consuming news online (social media, too) only: "That’s because there’s pretty good evidence that we generally don’t truly want good information — but rather information that confirms our prejudices. We may believe intellectually in the clash of opinions, but in practice we like to embed ourselves in the reassuring womb of an echo chamber." Source
Do you have any advice for other social media editors out there who might want to make a similar transition some day?
I think not limiting yourself to just being the social media person. It sometimes might mean you have to work even longer hours, but it’s really good to still know all those old journalism skills — good copy editing, having good news judgment, being able to write a news update that’s longer than 140 characters. And also just being more involved with news than just pushing things out and doing engagement.
25 Ways to Use Facebook, Twitter, Storify, etc. to improve political coverage
Spotlight on Research
"Paul Taylor, Pew Research Center executive vice president of special projects, said researchers in 2012 asked consumers how many minutes they devoted to taking in the news the day before. While the Silent Generation spent 84 minutes with the news, Boomers devoted 77 minutes and Gen Xers reported 66 minutes, Millennials said they spent just 46 minutes consuming news — a figure that hasn’t changed appreciably since 2004.
The Millennial generation is interested in the world, but doesn’t feel a strong need to tap traditional news sources. Instead, younger consumers are more likely to “bump” into the news as they go about their way on social media."
A majority of Americans seek out a full news story after hearing about an event or issue from friends and family, a new Pew Research survey released finds.Social networking is now a part of this process as well:
Spotlight on Research
"Facebook is by far the largest social networking site among U.S. adults, and with half of its users getting news there, is also the largest among U.S. adults when it comes to getting news. As discussed in an earlier report, roughly two-thirds (64%) of U.S. adults use the site, and half of those users get news there—amounting to 30% of the general population. YouTube has the next greatest reach in terms of general usage, at 51% of U.S. adults. Thus, even though only a fifth of its users get news there, that amounts to 10% of the adult population, which puts it on par with Twitter. Twitter reaches just 16% of U.S. adults, but half (8% of U.S. adults) use it for news. Reddit is a news destination for nearly two-thirds of its users (62%). But since just 3% of the U.S. population uses Reddit, that translates to 2% of the population that gets news there."
Using Kovach and Rosenstiel's "Next Journalism" framework, which calls for a shift away from journalism as a product toward more of a service for citizens, study analyzed 2,700 tweets from reporters at 51 U.S. newspapers.
Findings showed reporters engaging in a journalism of service via:
"Instead of blogging, people are posting to Tumblr, tweeting, pinning things to their board, posting to Reddit, Snapchatting, updating Facebook statuses, Instagramming, and publishing on Medium. "
Is blog post a dirty word?
"Just as journalists think readers have a deep awareness of distinctions like 'hard news piece' vs. 'feature' vs. 'news analysis,' we think they understand or care about the line between 'article' and 'blog post.' But they're just reading what we're writing for them and responding. It's our hang-up, not theirs." Source
"Bob Cohn, the editorial director of Atlantic Digital, says that he calls everything on his site a "post." But Evan Hansen, executive editor of Wired.com, says that he doesn't use "blog post" to refer to most of the pieces on Danger Room, Epicenter, and Threat Level—sections of Wired.com that are labeled as "blogs" on the home page. Because these stories are reported and edited, he thinks they're articles—even though to all of us, they look like blog posts."
Alexis Madrigal (Atlantic editor) says that the reverse-chronological stream (a.k.a. The Stream, a.k.a. The River of News) is on its way out. Snapchat, with its ephemeral media, is an obvious non-stream app; Facebook’s News Feed is increasingly organized by importance, not chronology. Pinterest, Digg, and an increasing number of other sites use grid layouts to present information. Twitter is coming to resemble radio news as media outlets repost the same stories throughout the day, ICYMI (in case you missed it). Reddit orders stories by score. The design of BuzzFeed’s front page barely matters because most of their traffic comes in from elsewhere.
The average blog post lifespan is 2-3 years, and sometimes longer
The average Facebook post lifespan is 3 hours
The average tweet lifespan is 2 hours (although I believe that’s closer to several minutes, depending on how many people your followers are following)
When asked about his reaction to The Boston Globe calling Deadspin “a website that has broken some high-profile stories but not an outlet regarded for journalistic standards,” Craggs says: “Whatever. Why should I care what a craven, slipshod outfit like the Boston Globe thinks of my ‘journalistic standards’?” Source
Make your opinion known (a rule you can break when blogging)
Use second person, or first person, in addition to third person. You can address the reader as “you”; you can talk about yourself and use “I.”
Be more informal. You can quote people using Twitter handle, etc.
Write with passion. Actually write. Be creative. It shouldn't read like an encyclopedia entry.
While always staying on topic, your definition of news is no longer what would be in a standard newspaper. Have variety. Topics are key. Finding new, interesting stuff you blog about, or a new take on an old topic.
Links. Almost every post should have one. You can link to background rather than repeat it, link to a news release or report rather than rewrite it, link to other sites, competitors)
Write good link text. Click here is bad link text (where will you go? You don't know!). This is good link text: Lyndon gave us 10 tips that help him write his blog. Why is it good? Because the text of the link gives you a reasonable expectation of what you will see if you click.
Write less. Short post, short sentences. 250 words is usually enough but some posts will be shorter and others will be longer.
No block of text more than 5 lines
Make headlines SEO friendly. Every word counts. The title also needs to be short — five or six words is an ideal length. Downstyle.
Make your post easy to scan (e.g. use bullet points if applicable)
Edit your post
Litter the post with keywords
Post at last 3 days each week. This keeps your blog fresh and interesting.
Let's look at a couple of sample, professional posts. This is from a blog geared to college students and is definitely longer (but written user a reader friendly list). Another longer post from Washington Post's Wonkblog uses lots of media and is reader friendly list. Compare to this politics blog and its shorter posts. Compare to a fashion blogger's more light-hearted fare. Some blog dos and don'ts for your assignment.
Make your first post to your beat blog, a kind of introductory post. Let them know what you hope the blog will be. We will do this IN CLASS. In addition, if you have not done your "About" page on Wordpress, do it as well (if your theme has one).
Daily Assignment 4 (Day 3):
Find at least five blogs related to the "beat" you would like to do your blog on. (You can check to see if organizations you know have blogs by going to their home pages). These can be valuable sources of information, possible posts, writing examples, etc. Follow these blogs on Wordpress or Tumblr. In addition, scan these blogs' recent posts. Come up with a list of 5 ideas for posts you could match/share on your own blog. Post these on your in-class (Tumblr) blog.
Major assignment, semesterlong:
You will be assigned a blog beat from a list provided or from a suggestion you make. This blog is to be maintained from Week 3 through the end of the semester. See blog grading criteria and blog schedule.
Blog posts cannot occur with 12 hours of each other. And no more than 72 hours can elapse between blog posts (this is from week to week, not just within a week).
You must follow the blog schedule of posts.
It's all or nothing. If you don't make your posts that week following the above rules, you recieve NO credit for that week.
From the first longitudinal Twitter study findings: Stop tweeting so much about yourself.
“Informational content attracts followers with an effect that is roughly thirty times higher than the effect of [personal] ‘meformer’ content, which deters growth,” the researchers wrote. “We think this is due to the prevalence of weak ties on Twitter.”
In other words, your Twitter followers don’t know you that well and thus don’t care about what you’re eating. Feed them information instead. Among the accounts studied, users talked about themselves in 41 percent of their tweets while informational content accounted for only 24 percent.
In another study, researchers found that followers rated only 36 percent of 43,000 tweets worth reading. The authors conclude with a list of “best practices” for Twitter content: “[Posters should] embed more context in tweets (and be less cryptic); add extra commentary, especially if retweeting a common news source; don’t overuse hashtags and use direct messages (DMs) rather than @mentions if more appropriate; happy sentiments are valued and ‘whining’ is disliked, and questions should use a unique hashtag so followers can keep track of the conversation.”
Study: Here are the factors that impart the least credibility to a tweet:
Non-standard grammar or punctuation (2.71)
Author has the default Twitter user image (2.87)
Author has a cartoon or avatar as user image (3.22)
Author is following too many users (3.30)
Another study found an author’s influence, topical expertise, and reputation all enhance a tweet’s credibility; other perceived markers of credibility include the public profiles of tweeters and how often their posts are retweeted.
The Joplin, MO, tornado coverage by New York Times’ Brian Stelter: "It was, after all, the place where my latest reporting was being posted. … Looking back, I think my best reporting was on Twitter. … People later told me that they thought I was processing what I was seeing in real-time on Twitter. I was." He archived his tweets on his Tumblr.
Live tweeting poses particular problems for students (and anyone, really); their regular followers can feel spammed when they’re suddenly exposed to a stream of live tweets.
Leslie Thornton (@ljthornton) suggests that students let their followers know that they’ll be live tweeting. “It should be clear why you’re flooding Twitter with tweets,” she said. “If you can, give people who want to follow all those tweets a hashtag to follow.”
Andy Bechtel (@andybechtel) agrees: “If you are going to tweet frequently from a live event, give your followers a heads-up with an introductory tweet. That way, they’ll be ready for a lot of tweets from you in a short period. (Example: “I’m at a social media workshop. I’ll pass along the best tips as I hear them.”)
Programs like TweetChat can help. Search for them on Twitter.
Daily Assignment 1 (Day 1): Sign up for a twitter account and customize it. (If you don't want course materials on your Twitter feed, sign up for a separate account) Email me your Twitter handle. Obviously, I think you should have the Twitter app (free) on your phone.
Daily Assignment 2 (Day 1): It's time to tweet. Go ahead and come up with a tweet that promotes your blog. Try to be creative. Remember Jay Rosen's types of tweets? We don't want a simple headline. Remember what makes a Good, Bad and Ugly tweet. In addition, RT something you think your beat followers might be interested in.
Major assignment, due Feb. 21:
You must cover a meeting, forum, speech, etc. relating to your beat. (Default assignment is Miss Purdue on Feb. 7 or Col. Gail Yoshitani for PICC on Feb. 11).
Minimum of 10 tweets from the event.
You must notify me in advance what event you plan to cover, when it is.
Do backgrounding for your event you will cover (agendas, bios, previous newspaper articles, articles from other towns, etc.) Make sure you ask for any information they may have available, i.e. Web pages, brochures, fliers, news releases (what kind of information did you find on social media?). You need to be able to effectively convey who is sponsoring the event, what is planned, why it is being held, the impact of the event, who is particpating, etc. You need to have background information (names, etc.) ahead of time. You won't have time when you are live-tweeting to find information.
You must promote on your beat blog that you will be tweeting the event and encourage readers to follow you. You must also promote the live tweet on your Twitter account.
Post a blog about your experience on your class Web log. What were the difficulties covering the story this way? What were the benefits? Would you personally rather read a news story in the newspaper or online, or via Twitter? Why? Blog posts due midnight day after event.
A growing argument in new media is that quality journalism in all its new forms can distinguish itself by being transparent. First, it can aid credibility and distinguish itself from rumor and unchecked information by being transparent, revealing how information was obtained so audiences can see its origin, help correct errors, etc.
It can also give more insight into the reporters themselves (and thus aid their credibility, relatability) with more sharing of behind-the-scenes information. A recent study found female journalists were significantly more transparent than males. "They revealed more about their jobs, personal lives and everyday activities, and linked to more external websites, all indicators of greater transparency."
Source: Transparency and Other Journalistic Norms on Twitter, Volume 13, Issue 3, Journalism Studies
Using Twitter in news coverage
Twitter will be useful to reporters and other journalists in a variety of ways:
Obviously to share what you have written/others at your paper have written
Reporters should follow the feeds of any officials on their beats using Twitter. They may break news on Twitter, using it as a format for press releases or quotes. Lists is a great way to do this. Newspapers/organizations often use lists so you can follow all their tweeters.
As you build a following of people in your community, they are a quick resource when you’re seeking sources, examples for a story, questions to ask in your reporting or even story ideas.
Twitter is valuable for story ideas, either to ask people about a good angle to take on one of those routine or annual stories or simply to follow the community chatter on Twitter and be alert for tips and ideas as they pop up/
Curate tweets (yours and/or the community’s) on a topic you’re covering, using Storify. (more on this later in the semester)
Followers want to know that there’s a person behind a Twitter account, and they want to hear that person’s voice: Instead of always tweeting headlines, try starting a conversation about your stories. Tweet about your favorite part of a story, share a detail about the reporting process, or pose a question. When someone answers the question, respond to them. “If I am watching an accident on our chopper feed and it’s hard to look at, I’ll tweet that." Remember transparency.
Credibility. "You can phrase your tweets by saying something along the lines of, “X is reporting Y, but we haven’t been able to confirm this information yet.” Or send a couple of tweets saying: “We are working on this story and will tweet updates as soon as we have them.” … “Here’s what we do know …”
On Twitter, the best window is 1 to 3 p.m. Mondays through Thursdays. Facebook was hot at 1 to 4 p.m. And Tumblr is a night owl, with posts doing best after 7 p.m.
Spotlight on Research
Through a content analysis of more than 22,000 tweets on Twitter, a study found that journalists more freely express opinions. To a lesser extent, they provided accountability and transparency. Local media more likely than national "elite" to provide information about their jobs, engage in discussions, write about personal lives or link to external websites.
Daily Assignment 1 (Day 3): Set up Twitter lists. Find at least five people you want to follow on Twitter related to your beat and create a Twitter list. Following people and retweeting is a great way to get more followers. In addition, add Twitter feed to your beat blog (customize, widgets, Twitter timleine) and make sure you have Twitter sharing enabled on your blog (Settings, Sharing). Twitter has dozens of tools/apps (including Click to Tweet) that you might check out on your own and see if they are useful to you.
Daily Assignment 3 (Day 4): If you don't already have one, let's sign up for a Hootsuite account. Add your Wordpress blog and your Twitter. It's a good idea to have the Hootsuite app (free) on your smartphone.
Daily Assignment 2 (Day 4): Schedule a tweet using Hootsuite.
Reporters are being asked to do more like at this Georgia chain that eliminated its photographers. (So have have the Chicago Tribune and Sports Illustrated, to name a few). So you need to know how to avoid the cliche photo. The right photo (taken on an iPhone, edited using Instagram) can take off.
"What I’ve observed from managing Twitter and Facebook accounts is that compelling images seem to lead to more knee-jerk retweets, favorites, likes and shares. That doesn’t always translate into more clicks if you include a link to a story — and, of course, we know that people often share content without actually consuming it anyway. But viewing a photo on Twitter and passing it along to your followers takes a lot less time than reading a story and then retweeting it."
Daily Assignment 1: If you don't have it already, download Instagram onto your smartphone (it's free). Same with Photo Express or another editing app.
Daily Assignment 2: Keeping in mind the photo tips we discussed in class, take two photos with your smart phone that in your view "illustrate" Purdue. Sample from last semester. Edit using Instagram or Photo Express (or other app). Upload to Instagram or your Tumblr blog before class. We will be discussing these in class on Feb. 18. FYI you can embed a photo from Instagram on your beat blog.
Major assignment: Using your smartphone (or camera), take photos to accompany a post to your beat blog (or to just serve as a post). Due week of Feb. 16 or 23. (This counts as one of your beat blog posts for the week). See assignment details here.
1. You must have a minimum of four photos.
Edit them using Photoshop, Photoshop Express (or Photoshop Express app) or Instagram. (Use the best application for the job).
Then create a Wordpress slideshow. Sample 1 and Sample 2 from students (these were Flickr but you get the idea). Grade this attempt from last year with me. What about this one?
4. Don't forgot to check the grading checklist for this assignment.
Week 7 –Facebook and other issues; Pinterest
Readings:Reporter's Guide to Multimedia Proficiency, Section 1, Reads Blogs and Use RSS, pgs. 2-3; Mashable's Facebook guide;
"About 30 percent of adults in the United States get their news on Facebook, according to a study from the Pew Research Center. The fortunes of a news site, in short, can rise or fall depending on how it performs in Facebook’s News Feed." Source
Facebook had some advice to media firms: Post more. Facebook worked with 29 media sites over a seven-day period recently and found a greater number of posts "frequently" increases referral traffic by more than 80%. At some point, you can overload fans with too many posts. Media properties will have to figure that out on their own. Shoot for 5-10 if a news organization.
Business/organizations not more than two, usually.
What to post:
Spotlight on Research
A study of engagement with journalists' pages reveals that incorporating personal analysis (opinion) increased sharing of posts by 20 percent. In addition to commentary or analysis, posts need to be more informal and conversational, and invite people to participate (ask questions, provide suggestions)
Daily Assignment 1: In class today, find an upcoming event related to your beat or an article to share. Come up with a Facebook post you might make about the event if you had a professional Facebook page (i.e., you were a beat reporter for the J&C and had a Facebook page in that capacity) or you wanted to share this new information. The post must include a URL that you used a shortener to obtain. Next, make a post touting one of your beat blog posts and link to the blog post. Take screenshots of both these posts and post them to your in-class (Tumblr) blog.
Daily Assignment 2:
In class today, find 5 new Facebook accounts you want to follow (I suggest Social Media Today and Mashable be 2 if you aren't following them already). If you want, you can create a Facebook list. You can also find a Facebook Group you liked to be a member of.
Daily Assignment 3:
Review a weeks worth of posts on a newspaper's/media site's Facebook page.
Find what you think is a great Facebook status (or the best one they had during that week). Just one is all you have to find and share. Share it via screenshot on your in-class blog. What was its main use? Was it creative? Did it generate any comments or shares? And if they simply didn't have that any good ones, find one and comment on what else they could have done. Post due by midnight March 3. (We will then share some of these in class)
As before with Twitter and Faceboook, verify whose Pinterest you are actually viewing.
What makes a good pin?
Spotlight on Research
A new study from Gigya, a social login provider for many media companies, including ABC, NBC, and FOX, found that 20% of all "media/publishing"-related content shared to social networks in Q3 was shared on Pinterest. Facebook (40%) and Twitter (30%) maintained leads in the category, but Pinterest gained some ground after accounting for 18% of media and publishing shares in Q2.
Uses of Pinterest
Pinterest's article pins were big news for news organizations (so you can Pin a blog post if there is a photo in it ....)
Use the bookmarklet to pin as you browse the web. When you see an image you want to pin, click Pin It on your browser. This will pull up all the images you can pin.
Select the image you want to pin, choose which board the image belongs on, type a description, and add some tags to help users search for it.
You can choose to share the pin to Facebook and/or Twitter.
When you're done, click Pin It.
Daily Assignment 1:Let's create your Pinterest account (if you don't have one). If you need help as you get going, the Pinterest help page is just that, helpful. Download the Pinterest app to your smartphone if you want. Create a board you will use for class (don't worry, you can go back and change the name, topic, etc.). Send me the URL to the board.
Daily Assignment 2: To get started on your board a) Pin at least 1 photo. b) Find at least 5 people to follow and repin at least 1 photo. c) Create a pin to one of your blog posts and d) Embed a pin or the board to your blog to let your followers know it's there.
Daily Assignment 3: Make sure you have a Pinterest sharing button
Major assignment, March 23-April 1:
You must create a Pinterest board associated with your beat (you can put it under the name of your beat blog if you have a personal Pinterest account already). It can be an overall board or a more narrow topic.
Pin to the board on a regular basis for 9 days. You must have a minimum of 18 pins per week to the board (I strongly suggest you do more than the minimum requirement). And you can't lump pin!!
"Journalists will not longer focus exclusively on gathering information and producing a story. Now they're managing and amplifying the conversations the community is having; conversations that will happen with or without them.
Journalists will also have social content creation more integrated into their workflow, whether that means creating content for specific platforms or using the content from that platform for the purposes of curation."
“Aggregation and curation are techniques of using content from other sources to provide content for your audience. They occupy overlapping spaces on a spectrum with original reporting at one end and mechanical aggregation at the other." (Buttry)
Link, attribute, add value:
Aggregation can be done ethically if you follow these guidelines:
Always link to the original source.
Always include clear attribution (in addition to the link). For an example, see the first paragraph of this post.
“Attribution helps consumers evaluate the reliability of information.” (Buttry)
Always use quotation marks (as in the previous item) when you copy and paste someone else’s text.
Add value to the material — add original reporting (you may even talk to the same people), updates, analysis.
Another way to add value is to summarize and/or compare reports from several other sources.
Do not simply copy information, especially from unknown or unreliable sources.
Part of the value that you add is that you are using only sources that you trust.
News curation platforms like Newspeg (the Pinterest for news).
What is Storify? It's the compiling of social media (Twitter, YouTube, etc.) to tell a story (without or without comments). (Think Buzzfeed) Storify sifts through all that's out there. There's even a bookmarklet under tools (bottom of page, just like the Pin It button).
Daily Assignment 1: Your storify assignment. Some nice efforts from students with interesting ideas: Rain Delay and Oscar Wedding Influence. Unfortunately, Wordpress.com does not support the embed code from storify. You will need to export, HTML, and just pass along the URL to readers.
First, let's look at some of the good Facebook posts you found from your review.
You can use the LinkedIn bookmarklet to share articles on your account.
And don't forget you can use LinkedIn to share your blog posts just like you do othe media:
Daily Assignment 1:If you don't have one already, create a LinkedIn profile. If you do, 1. look for new contacts and send out requests or find a new company/group to follow. 2. Share a post from your class blog as either a LinkedIn update or post. 3. Upload (or link to) a sample of your work 4. Find an idea for a future blog post. Once you do all this, just let me know on your Tumblr what you did/who you followed/what you found.
Week 9 – Ethics of Social Media; Interviewing
Day 1: Ethics of Social Media
For journalists, the definition of ethics gets a lot longer. The Society of Professional Journalists offers a long list of what constitutes journalistic ethics, including: making every effort to be accurate, avoid stereotyping and offering a diversity of viewpoints. It also calls for journalists not to plagiarize and to distinguish between advocacy and news reporting.
So are things any different online?
Online Journalism Review argues no. Journalistic ethics are pretty much the same online as in print or broadcast: Don’t plagiarize; tell readers how you got your information; don’t accept gifts or money for coverage; tell the truth; be honest.
Retweets, like tweets, should not be written in a way that looks like you’re expressing a personal opinion on the issues of the day. A retweet with no comment of your own can easily be seen as a sign of approval of what you’re relaying. For instance:
RT @jonescampaign smith’s policies would destroy our schools
RT @dailyeuropean at last, a euro plan that works bit.ly/xxxxx.
These kinds of unadorned retweets must be avoided.
However, we can judiciously retweet opinionated material if we make clear we’re simply reporting it, much as we would quote it in a story.
Colons and quote marks help make the distinction:
RT Jones campaign now denouncing smith on education: @jonescampaign smith’s policies would destroy our schools
RT big European paper praises euro plan: @dailyeuropean “at last, a euro plan that works” bit.ly/xxxxx.
These cautions apply even if you say on your Twitter profile that retweets do not constitute endorsements.
Going to check out @Storyful resources now after hearing positive comments from #UGCethics panelists. Sounds like a useful tool! #sxsw
Terry Gross and Fresh Air on NPR. Look at her interesting questions and follow-ups.
Humans of New York's Brandon Stanton at SXSW
You are going for the "Oh"
What makes a good soundbite?
Think about the medium and purpose: Listen to these answers. Why did he use these clips? Soundcloud
"Another great trick for audio interviews is to have your subject re-enact the story. It makes for good sound and helps you avoid having too much of your own narration later on."
Daily Assignment 1: Pick a classmate. Interview them about something related to your beat. (You can even interview more than one if you'd like to go for a "list" post or a post that needs more reaction). Record on your smartphone (you can use your memo or download Recorder Plus (it's free and you might use it later) to make sure you get the actual quote. You decide and you decide the questions. Then, evaluate the answers you receive and chose one. Use it in a post. So, for example, Leah had a post last week on Dr. Seuss' birthday. She could have asked someone about their favorite Dr. Seuss book and why? Then do a post of his most popular books (by sales, or opinion) and include that quote. You don't have to do the post in class, but it must be included in a post this week.
The explosion in online video prompted many print publishers, especially newspapers, to hire videographers and push their news staffs to start producing lots of videos in the mid to late 2000s. Newspapers actually surpassed broadcasters in total minutes of video streamed, although they tended to produce shorter pieces.
But some of the fervor about video has waned recently, and a lot of newspapers are cutting back on video production and laying off video journalists, according to an Associated Press study. This was in part due to the continuing economic slump that caused major reductions in newsroom staffs.
Another problem is that video production hasn't necessarily translated into big viewership numbers.
In response some papers, like the WSJ, created an app that allows reporters to use cellphone video to report.
Irony: A reporter from a competing newspaper must get video for a story on how photographers at rival paper laid off so reporters could do their job, including getting video.
Contiguity is the process of adding multimedia elements and combining them with text at just the right place in a story. The most effective multimedia story quickly provides key connections between text, video, polls, etc. Reserach shows that readers will spend more time on a site when it includes text explaining how all the story's elements relate to one another. And users learned significantly more from the contiguous stories.
Source: Mastering Multimedia, AJR
What is a video illustration? It's the simplest type that complements or illustrates a text story. It enhances the print story by showing something that is not as effectively described in print as by video.
Let's take a closer look at examples from Worldstream (WSJ).
Let's look at these example together. Here is an example of telling the story two different ways (which do you prefer?). What about this one from a previous student for this assignment.
Daily assignment 1:Sign up for a YouTube.com account. You should have an Instagram account already.
Daily assignment 2: For MONDAY, MARCH 30, Take an "action" video that "relates" to your blog using Instagram or Vine. Post it. This counts as a blog post.
Daily assignment 3: Upload iMovie, Videolicious, etc. View a how-to video. Become familiar with it. Shoot some test videos. Edit them using the app. When video is done, upload to YouTube from your phone. Embed a link to the YouTube video on your class blog for practice.
Major assignment, due week of April 6:
Record two videos at an "event" (one will be interview/testimony and one will be natural sound). Event is used loosely. A dinner with friends is an "event." Shopping is an "event." It depends on your blog.
Edit the videos (less than 2 minutes each) using iMovie or some other editing app on your phone.
Post the videos to YouTube
Post a link to the videos on your blog post (embed). A reminder, the video adds to the blog post. It is not simply the post.
Podcasts are audio programs that are broadcast over the Internet. They can be downloaded onto your phone, etc., or played on your computer. You can download one or many, for free (generally), or you can subscribe to an RSS service for downloads so you can be alerted when new postings are made available. The name podcast comes from compounding the words iPod and broadcast.
Daily Assignment 1: Let's practice. Interview a classmate, trim their answer using either a phone app or Audacity, and upload it to your Tumblr. (How to post to Tumblr from your iPhone). You will need to convert an m4a file to mp3. (Here's how to upload to Wordpress. You have to save it first onto your career account).
Daily Assignment 2 (you will need to bring the audio to class with you):
Interview an organizer/participant of an upcoming, blog-related "event" whom you interviewed.
Write a post previewing/about the event. Include at least one, strong soundbite from the interviewee.
That soundbite should not be longer than 30 seconds.
Cover an event on your beat (default assignment is a Grand Alternative event the week leading up to Grand Prix, April 20-26). From this event you must construct a 2-3 minute Soundslides show. See details on assignments page.
Upload project to your career account
Post URL on in-class blog and beat blog (if beat related). Due end of class period on April 29.