strengths
- Advantages
of proposition?
-
Capabilities?
- Competitive
advantages?
- USP's
(unique selling points)?
- Resources,
Assets, People?
- Experience,
knowledge, data?
- Financial
reserves, likely returns?
- Marketing -
reach, distribution, awareness?
- Innovative
aspects?
- Location and
geographical?
- Price,
value, quality?
-
Accreditations, qualifications, certifications?
- Processes,
systems, IT, communications?
- Cultural,
attitudinal, behavioral?
- Management
cover, succession?
|
weaknesses
-
Disadvantages of proposition?
- Gaps in
capabilities?
- Lack of
competitive strength?
- Reputation,
presence and reach?
- Financials?
- Own known
vulnerabilities?
- Timescales,
deadlines and pressures?
- Cash flow,
start-up cash-drain?
- Continuity,
supply chain robustness?
- Effects on
core activities, distraction?
- Reliability
of data, plan predictability?
- Morale,
commitment, leadership?
-
Accreditations, etc?
- Processes
and systems, etc?
- Management
cover, succession?
|
opportunities
- Market
developments?
- Competitors'
vulnerabilities?
- Industry or
lifestyle trends?
- Technology
development and innovation?
- Global
influences?
- New markets,
vertical, horizontal?
- Niche target
markets?
-
Geographical, export, import?
- New USP's?
- Tactics -
surprise, major contracts, etc?
- Business and
product development?
- Information
and research?
-
Partnerships, agencies, distribution?
- Volumes,
production, economies?
- Seasonal,
weather, fashion influences?
|
threats
- Political
effects?
- Legislative
effects?
-
Environmental effects?
- IT
developments?
- Competitor
intentions - various?
- Market
demand?
- New
technologies, services, ideas?
- Vital
contracts and partners?
- Sustaining
internal capabilities?
- Obstacles
faced?
-
Insurmountable weaknesses?
- Loss of key
staff?
- Sustainable
financial backing?
- Economy -
home, abroad?
- Seasonality,
weather effects?
|