Overview
English 420 teaches students the rhetorical principles and writing practices
necessary for producing effective business letters, memos, reports, and collaborative
projects in professional contexts. The curriculum is informed by current
research in rhetoric and professional writing and is guided by the needs
and practices of business, industry, and society at large, as well as by
the expectations of Purdue students and programs. All sections of English
420 are offered in networked computer classrooms to ensure that students
taking the course are prepared for the writing environment of the 21st-century
workplace. The course teaches the rhetorical principles that help students
shape their business writing ethically, for multiple audiences, in a variety
of professional situations.
Required Texts
Professional Writing
Online
, by Johndan Johnson-Eilola, Patricia Sullivan,
and James Porter. Boston: Allyn & Bacon/Longman, 2001.
Available at Follet's and University Book Store. **Be sure
to purchase unopened copies of the guide because used password
codes are not transferable. Keep your receipt in case your
password fails to work and see me immediately. Passwords cannot
be shared.
Course Goals
Writing in Context
Analyze professional cultures, social contexts,
and audiences to determine how they shape the various purposes and forms
of writing, such as persuasion, organizational communication, and public discourse.
Writing Process
Develop and understand various strategies
for planning, researching, drafting, revising, and editing documents that
respond effectively and ethically to professional situations and audiences.
Collaboration
Learn and apply strategies for successful
collaboration, such as working and communicating on-line with colleagues,
setting and achieving project goals, and responding constructively to peers'
work.
Research
Understand and use various research methods
to produce professional documents, including analyzing professional contexts,
assessing and using information resources, and determining how various media
and technologies affect and are affected by users and readers.
Technology
Develop strategies for using and adapting
various communication technologies to manage projects and produce informative
and usable professional documents.
Document Design
Learn to argue with visual data, understanding
and implementing various principles of format, layout, and design of professional
documents that meet multiple user and reader needs.
Course Projects and Activities
You will be asked to locate a job for which you are qualified and apply
for it. Step 1 of the project asks you to learn about and use various web-based
resources for job seekers and ultimately to select one job to pursue. Step
2 asks you to prepare the all-important cover letter (i.e., "Job Application
Letter"). Step 3 asks you to prepare a print resume suitable for such a position.
In Step 4, you will assess your experience in a "Project Assessment Document."
In the process of completing each step, you will work closely with your peers
and me to shape your writing so that it represents you and your experience
fully and effectively. (Individual; 30% of course grade.)
For the ISP case you will
be asked to think about, identify, and discuss the various uses of email,
particularly in a workplace or professional setting. For step one of the
project you will complete an exercise on the functions of email. We
will use your responses as a springboard for class discussion and you will
be asked to support your assertions in that discussion. Step two requires
that you analyze the problem, identify the audience and context, and plan
your response. In step three you will "fix the problem" by revising
the email (either indivdually or as a group). Step four asks you to
individually assess your experience with the ISP case project and the collaboration
experience by filling out a group member evaluation form. (Collaborative:
20% of course grade.)
For Project 3, our class will function as a consulting firm whose goal
is to serve clients interested in either revising or developing World Wide
Web pages. Your team will be working with an actual business or organization
in the community or at Purdue in order to help it better utilize the potential
of the WWW. (Collaborative: 40% of course
grade.)
Grading
| Employment Project |
30%
|
| ISP "Welcome" Email Case |
20%
|
| Client Web Consulting Project (WPS) |
40%
|
| Daily Assignments, Online Discussion,
Attendance, Participation |
10%
|
|
Total
|
100%
|
Each of the 3 major projects in the course
will be comprised of several components, each of which
will be worth a percentage of your final grade for that
project. For the two collaborative projects, students will
complete the required Group Member
Evaluation
All major assignments will be graded on the
standard letter-grade scale: A=100-90 B=89-80 C=79-70 D=69-60 F=59 or below.
Grading Criteria
Specific criteria for each project and its component parts will vary depending
on project context. The three general criteria below, however, will remain
consistent for all writing assignments.
PURPOSE:
How effective is the document? Does it
-
accomplish its intended task?
-
meet its goals and the demands of its context (both academic and
organizational)?
-
solve a problem or address a significant organizational need or help
people?
-
provide a sound argument in support of its claims?
-
meet readers' needs?
-
improve relations between people?
-
provide relevant, useful, and accurate information?
PRODUCT:
How well constructed is the document? Does it:
-
demonstrate orderly and coherent presentation of material?
-
display effective design and formatting?
-
use visuals effectively?
-
present professional tone and style?
-
demonstrate careful proofreading and editing?
PRODUCTION:
How effectively was the document produced? Does it:
-
exhibit a considered writing process?
- reveal quality
of planning, collaboration, research & invention, drafting, editing,
proofreading?
Technology Requirements
In order to participate fully in the course,
you should already be able to use the technology platform and applications
listed below.
- Mac OS System or Windows
- Microsoft Office (Word and PowerPoint)
- Netscape Communicator and Internet Explorer
- Email program (including attachments)
Technology Responsibilities
Because the exchange of
information and materials in this class will be almost entirely electronic,
familiarity with certain technologies is crucial for participation and success
in the course. If you need any assistance now or at any point during the
semester, please do not hesitate to ask. During the semester, you'll need
frequent access to the Internet (including email, ftp, and WWW). If you have
a computer at home, you'll be responsible for configuring your system to
access course materials, to participate in online discussions and the MOO,
and to complete other work. (Your Internet Service Provider should be able
to help you configure your system.) If you do not have a system at home or
cannot get your system configured, you will be able to use any of the standard
PUCC labs. One of your first course assignments will be completing a technology
checklist and solving any technology access problems that you may encounter.
You are also required to subscribe to and participate on a course
mailing list.
Very early in the semester, you will be
asked to demonstrate that you can meet these responsibilities:
- Have access to your Career Account.
- Set up your @purdue.edu email address and regularly
check your email.
- Become proficient sending and receiving e-mail attachments,
resolving file compatibility issues, and following e-mail decorum.
- Send an e-mail message to the class list
- Check the course calendar before the beginning of each
class.
- Become proficient participating in the class MOO space,
ProNoun.
- Become more proficient with unfamiliar computer technologies
and applications, such as html editors and web-page design, desktop publishing
applications, and graphics editors.
- Maintain back-up copies of all assignments via your
home directory(career acct.), disks, and/or e-mail attachments to yourself.
Course Technologies
- Discussion List
- ProNoun MOO client
http://linnell.english.purdue.edu:7000
- Dreamweaver, Frontpage, or Netscape Composer (WYSIWIG/HTML
Editors)
- Microsoft Office (specifically Word and Power Point)
Collaborative Work
Collaborative work is
a required component of the course, and at least half of your
semester grade will be based upon collaborative projects.
You and your project team members are responsible for updating
one another and me about assignment development and progress.
In addition, you also are responsible for negotiating together
all aspects of your work, including planning, drafting, revising,
file managing, and scheduling of assignments. When I assign
a collaborative project, I will provide you with explicit
guidelines for successful collaboration. However, while two of your
major projects will be collaborative, I have designed these projects
so that I will be able to track individual writing quality,
contribution, and so on. I will also ask individual group
members to complete Group Member Evaluation at the end of each collaborative
project. Therefore, group members on collaborative projects
will earn inividual grades based upon
the quality of their work and contribution. Some
principles of collaboration I encourage students to follow
are contained in the brochure, Group Work and Collaborative Writing
<
http://www-honors.ucdavis.edu/vohs/index.html
>.
Attendance
Attendance is required at all scheduled electronic
and face-to-face (F2F) meetings. Since you will be working in
project teams much of the semester, you also will be required
to attend any scheduled out-of-class meetings with your team
to complete course assignments. Five absences on a MWF schedule
(three on a TTH schedule) may result in your final grade being
lowered by as much as a letter grade. More than five absences
on a MWF schedule (three on a TTH schedule) can result in a failing
grade for the course. Excused absences may be granted for religious
holidays or university-sponsored events, provided you make a
written request to me no less than two weeks in advance and
that you complete any required work before the due date. Being
excessively or regularly late for class or team meetings, both
electronic and F2F, and extended inactivity in the MOO can also
be counted as an absence.
Late Work
The majority of missed class assignments
cannot be "made up." If a serious and unavoidable problem arises, however,
you should contact me in writing prior to the deadline to determine whether
or not an extension for the work will or will not be granted. |