Course Information
Section: 0701& 0801
Room: BRNG B275
Days/Time: MWF, 3:30 & 4:30

Course Links Instructor's Home Page
Course Calendar
Professional Writing Online
Purdue's OWL

Instructor Information
Rebecca Whitus Longster

Office Hrs: MWF 12:30-2:20 and by appt.

Office: Heavilon 303c
Ph: 765.496.2803
Fax: 765.494.3780
E-Mail: 

RebeccaL@purdue.edu 

Professional Writing Online
Projects and Cases
Employment Project
ISP "Welcome" Email Case (ISP)
Critical Website Project

Additional Resources
Professional Writing Program
English Department

Document Map
Overview | Required Texts | Course Goals | Projects & Activities | Grading | Grading Criteria | Technology | Other Policies

This page may be accessed at: http://web.ics.purdue.edu/~rebeccal/PW/420s07

Overview

English 420 teaches students the rhetorical principles and writing practices necessary for producing effective business letters, memos, reports, and collaborative projects in professional contexts. The curriculum is informed by current research in rhetoric and professional writing and is guided by the needs and practices of business, industry, and society at large, as well as by the expectations of Purdue students and programs. All sections of English 420 are offered in networked computer classrooms to ensure that students taking the course are prepared for the writing environment of the 21st-century workplace. The course teaches the rhetorical principles that help students shape their business writing ethically, for multiple audiences, in a variety of professional situations. 

Required Texts

Professional Writing Online 2nd Edition, by Johndan Johnson-Eilola, Patricia Sullivan, and James Porter. Boston: Allyn & Bacon/Longman, 2004. Available at University Book Store and Follet's. Be sure to purchase unopened copies of the guide because used password codes are not transferable. Keep your receipt in case your password fails to work and see me immediately. Passwords cannot be shared.

Course Goals

Writing in Context
Analyze professional cultures, social contexts, and audiences to determine how they shape the various purposes and forms of workplace writing, such as persuasion, organizational communication, and public discourse, with an emphasis on

  • writing for general audiences and decision makers
  • understanding the ethical dimensions of workplace communication

Writing Process
Develop and understand various strategies for planning, researching, drafting, revising, and editing documents that respond effectively and ethically to professional situations and audiences.

Collaboration
Learn and apply strategies for successful collaboration, such as

  • working and communicating online with colleagues
  • setting and achieving project goals
  • responding constructively to peers' work
  • working as part of a writing team and/or with a client organization

Research
Understand and use various research methods to produce professional documents

  • analyzing professional contexts
  • assessing and using information resources
  • using primary research methods such as interviews, observations, focus groups, and surveys to collect data
  • working ethically with research participants

Technology
Select technologies appropriate to the generic conventions of various types of workplace communication, including email, memos, letters, reports, online documents, and white papers.

Document Design
Learning the generic conventions of the design of workplace documents including

  • understanding and implementing various principles of format and layout
  • interpreting and arguing with visual information.

Course Projects and Activities

1. ISP "Welcome" Email Case (ISP)

For the ISP case you will be asked to think about, identify, and discuss the various uses of email, particularly in a workplace or professional setting. For step one of the project you will complete an exercise on the functions of email.  We will use your responses as a springboard for class discussion and you will be asked to support your assertions in that discussion.  Step two requires that you analyze the problem, identify the audience and context, and plan your response.  In step three you will "fix the problem" by revising the email (either indivdually or as a group).  Step four asks you to individually assess your experience with the ISP case project and the collaboration experience by filling out a group member evaluation form. (Collaborative: 20% of course grade.)

 

2. Employment Project

You will be asked to locate a job for which you are qualified and apply for it. Step 1 of the project asks you to learn about and use various web-based resources for job seekers and ultimately to select one job to pursue. Step 2 asks you to prepare the all-important cover letter (i.e., "Job Application Letter"). Step 3 asks you to prepare a print resume suitable for such a position. In Step 4, you will assess your experience in a "Project Assessment Document." In the process of completing each step, you will work closely with your peers and me to shape your writing so that it represents you and your experience fully and effectively. (Individual; 30% of course grade.) 

 

3. Critical Website Project

For Project 3 [description to follow.] (Collaborative: 50% of course grade.)

Grading

ISP "Welcome" Email Case (ISP)
20%
Employment Project
30%
Critical Website Project (CWS)
50%
Total
100%
Each of the 3 major projects in the course will be comprised of several components, each of which will be worth a percentage of your final grade for that project. For the two collaborative projects, students will complete the required Group Member Evaluation
All major assignments will be graded on the standard letter-grade scale: A=100-90 B=89-80 C=79-70 D=69-60 F=59 or below. 

Grading Criteria

Specific criteria for each project and its component parts will vary depending on project context. The three general criteria below, however, will remain consistent for all writing assignments.

PURPOSE:
How effective is the document? Does it

  •  accomplish its intended task?
  •  meet its goals and the demands of its context (both academic and organizational)?
  •  solve a problem or address a significant organizational need or help people?
  •  provide a sound argument in support of its claims?
  •  meet readers' needs?
  •  improve relations between people?
  •  provide relevant, useful, and accurate information?
PRODUCT:
How well constructed is the document? Does it:
  •  demonstrate orderly and coherent presentation of material?
  •  display effective design and formatting?
  •  use visuals effectively?
  •  present professional tone and style?
  •  demonstrate careful proofreading and editing?
PRODUCTION:
How effectively was the document produced? Does it:
  • exhibit a considered writing process? 
  • reveal quality of planning, collaboration, research & invention, drafting, editing, proofreading?

Technology Requirements

In order to participate fully in the course, you should already be able to use the technology platform and applications listed below. 
  • Mac OS System or Windows
  • Microsoft Office (Word and PowerPoint)
  • Netscape or Safari and Internet Explorer 
  • Email program (including attachments)

Technology Responsibilities

During the semester, you'll need frequent access to the Internet (including email, ftp, and WWW). If you have a computer at home, you'll be responsible for configuring your system to access course materials and to complete other work. (Your Internet Service Provider should be able to help you configure your system.) If you do not have a system at home or cannot get your system configured, you will be able to use any of the standard ITaP labs. One of your first course assignments will be completing a technology checklist and solving any technology access problems that you may encounter. You are also required to make sure your email is set up to receive and send messages via the course mailing list. 
Very early in the semester, you will be asked to demonstrate that you can meet these responsibilities:
  • Have access to your Career Account. 
  • Set up your @purdue.edu email address and regularly check your email. 
  • Become proficient sending and receiving e-mail attachments, resolving file compatibility issues, and following e-mail decorum.
  • Check the course calendar before the beginning of each class. 
  • Become more proficient with unfamiliar computer technologies and applications.
  • Maintain back-up copies of all assignments via your home directory(career acct.), disks, and/or e-mail attachments to yourself.

Collaborative Work

Collaborative work is a required component of the course, and at least half of your semester grade will be based upon collaborative projects. You and your project team members are responsible for updating one another and me about assignment development and progress. In addition, you also are responsible for negotiating together all aspects of your work, including planning, drafting, revising, file managing, and scheduling of assignments. When I assign a collaborative project, I will provide you with explicit guidelines for successful collaboration. However, while two of your major projects will be collaborative, I have designed these projects so that I will be able to track individual writing quality, contribution, and so on. I will also ask individual group members to complete Group Member Evaluation at the end of each collaborative project.  Therefore, group members on collaborative projects will earn inividual grades based upon the quality of their work  and contribution. 

Attendance

Attendance is required. Since you will be working in project teams much of the semester, you also will be required to attend any scheduled out-of-class meetings with your team to complete course assignments. You are allowed five absences on a MWF schedule (three on a TTH schedule); more than 5 absences will be considered excessive and will result in your final grade being lowered by as much as a letter grade. More than eight absences on a MWF schedule (five on a TTH schedule) can result in a failing grade for the course. Excused absences may be granted for religious holidays or university-sponsored events, provided you bring documentation to me before the absence and that you complete any required work before the due date. Be especially mindful of your responsibility to any group you are in at the time. In the case of emergency, please be in touch with me (and your group) as soon as possible. Being excessively or regularly late for class or team meetings may also be counted as an absence.

Academic Integrity

Purdue students and their instructors are expected to adhere to guidelines set forth by the Dean of Students in "Academic Integrity: A Guide for Students."

The preamble of this guide states the following: "Purdue University values intellectual integrity and the highest standards of academic conduct. To be prepared to meet societal needs as leaders and role models, students must be educated in an ethical learning environment that promotes a high standard of honor in scholastic work. Academic dishonesty undermines institutional integrity and threatens the academic fabric of Purdue University. Dishonesty is not an acceptable avenue to success. It diminishes the quality of a Purdue education, which is valued because of Purdue's high academic standards."

Academic dishonesty is defined as follows: "Purdue prohibits "dishonesty in connection with any University activity. Cheating, plagiarism, or knowingly furnishing false information to the University are examples of dishonesty." [University Regulations, Part V, Section III, B, 2, a] Furthermore, the University Senate has stipulated that "the commitment of acts of cheating, lying, and deceit in any of their diverse forms (such as the use of substitutes for taking examinations, the use of illegal cribs, plagiarism, and copying during examinations) is dishonest and must not be tolerated. Moreover, knowingly to aid and abet, directly or indirectly, other parties in committing dishonest acts is in itself dishonest." [University Senate Document 72-18, December 15, 1972]"

If you have any questions about this policy, please ask.

Late Work

The majority of missed class assignments cannot be "made up." If a serious and unavoidable problem arises, however, you should contact me personally or in writing (email will do) prior to the deadline to determine whether or not an extension for the work will or will not be granted. (I do occassionally grant short extensions, when circumstances warrant it. If you need one: ASK.)


Created by the Professional Writing Program, Purdue University
Modified by Rebecca Whitus Longster, Fall 2001
last updated 12-27-06
Please send corrections and suggestions to: RebeccaL@purdue.edu