Overview
English 420 teaches
students the rhetorical principles and writing practices necessary
for producing effective business letters, memos, reports, and collaborative
projects in professional contexts. The curriculum is informed by current
research in rhetoric and professional writing and is guided by the
needs and practices of business, industry, and society at large, as
well as by the expectations of Purdue students and programs. All sections
of English 420 are offered in networked computer classrooms to ensure
that students taking the course are prepared for the writing environment
of the 21st-century workplace. The course teaches the rhetorical principles
that help students shape their business writing ethically, for multiple
audiences, in a variety of professional situations.
Required Texts
Professional
Writing Online 2nd Edition, by Johndan Johnson-Eilola, Patricia
Sullivan, and James Porter. Boston: Allyn & Bacon/Longman, 2004.
Available at University Book Store and Follet's. Be sure to purchase
unopened copies of the guide because used password codes are not transferable.
Keep your receipt in case your password fails to work and see me immediately.
Passwords cannot be shared.
Course Goals
Writing
in Context
Analyze professional cultures, social contexts, and audiences to
determine how they shape the various purposes and forms of workplace
writing, such as persuasion, organizational communication, and public
discourse, with an emphasis on
- writing
for general audiences and decision makers
- understanding
the ethical dimensions of workplace communication
Writing
Process
Develop and understand various strategies for planning, researching,
drafting, revising, and editing documents that respond effectively
and ethically to professional situations and audiences.
Collaboration
Learn and apply strategies for successful collaboration, such as
- working
and communicating online with colleagues
- setting
and achieving project goals
- responding
constructively to peers' work
- working
as part of a writing team and/or with a client organization
Research
Understand and use various research methods to produce professional
documents
- analyzing
professional contexts
- assessing
and using information resources
- using primary
research methods such as interviews, observations, focus groups,
and surveys to collect data
- working
ethically with research participants
Technology
Select technologies appropriate to the generic conventions of various
types of workplace communication, including email, memos, letters,
reports, online documents, and white papers.
Document
Design
Learning the generic conventions of the design of workplace documents
including
- understanding
and implementing various principles of format and layout
- interpreting
and arguing with visual information.
Course Projects and Activities
For the ISP case
you will be asked to think about, identify, and discuss the various
uses of email, particularly in a workplace or professional setting.
For step one of the project you will complete an exercise on the functions
of email. We will use your responses as a springboard for class
discussion and you will be asked to support your assertions in that
discussion. Step two requires that you analyze the problem,
identify the audience and context, and plan your response. In
step three you will "fix the problem" by revising the email (either
indivdually or as a group). Step four asks you to individually
assess your experience with the ISP case project and the collaboration
experience by filling out a group member evaluation form. (Collaborative:
20% of course grade.)
You will be asked
to locate a job for which you are qualified and apply for it. Step
1 of the project asks you to learn about and use various web-based
resources for job seekers and ultimately to select one job to pursue.
Step 2 asks you to prepare the all-important cover letter (i.e., "Job
Application Letter"). Step 3 asks you to prepare a print resume suitable
for such a position. In Step 4, you will assess your experience in
a "Project Assessment Document." In the process of completing each
step, you will work closely with your peers and me to shape your writing
so that it represents you and your experience fully and effectively.
(Individual; 30% of course grade.)
For Project 3
[description to follow.] (Collaborative: 50% of course grade.)
Grading
| ISP
"Welcome" Email Case (ISP) |
20%
|
| Employment
Project |
30%
|
| Critical
Website Project (CWS) |
50%
|
|
Total
|
100%
|
Each
of the 3 major projects in the course will be comprised of several
components, each of which will be worth a percentage of your final
grade for that project. For the two collaborative projects, students
will complete the required Group
Member Evaluation
All
major assignments will be graded on the standard letter-grade
scale: A=100-90 B=89-80 C=79-70 D=69-60 F=59 or below.
Grading Criteria
Specific criteria for each project and its component parts will vary
depending on project context. The three general criteria below, however,
will remain consistent for all writing assignments.
PURPOSE:
How effective is the document?
Does it
-
accomplish its intended task?
-
meet its goals and the demands of its context (both academic
and organizational)?
-
solve a problem or address a significant organizational
need or help people?
-
provide a sound argument in support of its claims?
-
meet readers' needs?
-
improve relations between people?
-
provide relevant, useful, and accurate information?
PRODUCT:
How well constructed is the
document? Does it:
-
demonstrate orderly and coherent presentation of material?
-
display effective design and formatting?
-
use visuals effectively?
-
present professional tone and style?
-
demonstrate careful proofreading and editing?
PRODUCTION:
How effectively was the document
produced? Does it:
-
exhibit a considered writing process?
- reveal
quality of planning, collaboration, research & invention,
drafting, editing, proofreading?
Technology Requirements
In
order to participate fully in the course, you should already be able
to use the technology platform and applications listed below.
- Mac OS
System or Windows
- Microsoft
Office (Word and PowerPoint)
- Netscape
or Safari and Internet Explorer
- Email program
(including attachments)
Technology Responsibilities
During
the semester, you'll need frequent access to the Internet (including
email, ftp, and WWW). If you have a computer at home, you'll be
responsible for configuring your system to access course materials
and to complete other work. (Your Internet Service Provider should
be able to help you configure your system.) If you do not have a
system at home or cannot get your system configured, you will be
able to use any of the standard ITaP labs. One of your first course
assignments will be completing a technology checklist and solving
any technology access problems that you may encounter. You are also
required to make sure your email is set up to receive and send messages
via the course mailing list.
Very
early in the semester, you will be asked to demonstrate that you can
meet these responsibilities:
- Have access
to your Career Account.
- Set up
your @purdue.edu email address and regularly check your email.
- Become
proficient sending and receiving e-mail attachments, resolving
file compatibility issues, and following e-mail decorum.
- Check the
course calendar before the beginning of each class.
- Become
more proficient with unfamiliar computer technologies and applications.
- Maintain
back-up copies of all assignments via your home directory(career
acct.), disks, and/or e-mail attachments to yourself.
Collaborative Work
Collaborative
work is a required component of the course, and at least half of
your semester grade will be based upon collaborative projects. You
and your project team members are responsible for updating one another
and me about assignment development and progress. In addition, you
also are responsible for negotiating together all aspects of your
work, including planning, drafting, revising, file managing, and
scheduling of assignments. When I assign a collaborative project,
I will provide you with explicit guidelines for successful collaboration.
However, while two of your major projects will be collaborative,
I have designed these projects so that I will be able to track individual
writing quality, contribution, and so on. I will also ask individual
group members to complete Group Member Evaluation at the end of
each collaborative project. Therefore, group members on collaborative
projects will earn inividual grades based upon the quality
of their work and contribution.
Attendance
Attendance
is required. Since you will be working in project teams much of the
semester, you also will be required to attend any scheduled
out-of-class meetings with your team to complete course assignments.
You are allowed five absences on a MWF schedule (three on a TTH
schedule); more than 5 absences will be considered excessive and will
result in your final grade being lowered by as much as a letter grade.
More than eight absences on a MWF schedule (five on a TTH schedule) can
result in a failing grade for the course. Excused absences may be
granted for religious holidays or university-sponsored events, provided
you bring documentation to me before the absence and that you complete
any required work before the due date. Be especially mindful of your
responsibility to any group you are in at the time. In the case of
emergency, please be in touch with me (and your group) as soon as
possible. Being excessively or regularly late for class or team
meetings may also be counted as an absence.
Academic Integrity
Purdue
students and their instructors are expected to adhere to guidelines
set forth by the Dean of Students in "Academic Integrity: A
Guide for Students."
The
preamble of this guide states the following: "Purdue University
values intellectual integrity and the highest standards of academic
conduct. To be prepared to meet societal needs as leaders and role
models, students must be educated in an ethical learning environment
that promotes a high standard of honor in scholastic work. Academic
dishonesty undermines institutional integrity and threatens the
academic fabric of Purdue University. Dishonesty is not an acceptable
avenue to success. It diminishes the quality of a Purdue education,
which is valued because of Purdue's high academic standards."
Academic
dishonesty is defined as follows: "Purdue prohibits "dishonesty
in connection with any University activity. Cheating, plagiarism,
or knowingly furnishing false information to the University are
examples of dishonesty." [University Regulations, Part V, Section
III, B, 2, a] Furthermore, the University Senate has stipulated
that "the commitment of acts of cheating, lying, and deceit
in any of their diverse forms (such as the use of substitutes for
taking examinations, the use of illegal cribs, plagiarism, and copying
during examinations) is dishonest and must not be tolerated. Moreover,
knowingly to aid and abet, directly or indirectly, other parties
in committing dishonest acts is in itself dishonest." [University
Senate Document 72-18, December 15, 1972]"
If you have
any questions about this policy, please ask.
Late Work
The
majority of missed class assignments cannot be "made up." If a serious
and unavoidable problem arises, however, you should contact me
personally or in writing (email will do) prior to the deadline to
determine whether or not an extension for the work will or will not be
granted. (I do occassionally grant short extensions, when
circumstances warrant it. If you need one: ASK.)
Created by the Professional Writing Program,
Purdue University
Modified by Rebecca Whitus Longster, Fall 2001
last
updated 12-27-06
Please
send corrections and suggestions to: RebeccaL@purdue.edu
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