COM 251 – Sample Exam Questions

 

In mobile phone technology, city grids are divided into ~10 square mile areas called:

 

What is the name of the Purdue researcher who developed one of the first television receivers?

 

She created Sesame Street:

a.      Julia Child

b.      Katharine Graham

c.      Gloria Steinem

d.      Joan Ganz Cooney

e.      Susan Zirinsky

 

C-SPAN is funded by whom?

a.      Advertising

b.      The U.S government

c.      Endowments

d.      The cable industry

e.      Pay-per-view

 

What decade is considered TV’s golden era?

 

List two specific ways the invention of videotape affected broadcasting:

 

The part of a satellite that carries a particular signal is called:

 

This 1963 rule requires cable systems to carry the signal of any station within 60-miles of its system:

 

What advantage did radio news outlets have over TV news stations during the 1950s?

 

Cable TV’s most rapid growth occurred during what decade?

 

In the news business, what does SNG stand for?

 

What is the job title of the position at a local TV station that oversees the entire news operation and is responsible for the station’s news content?

 

What job position in a TV newsroom is responsible for overseeing the content of an individual newscast?

 

This was one of the first TV shows to be shot on film:

 

In 1961, FCC Chairman Newton Minow referred to television as what?

 

What is the name of the committee of engineers established to set technical standards for North American television?

 

Charles Van Doren is most closely associated with what broadcasting scandal?

 

Helical scanning is an important technical process inside what invention?

 

W9XG, Purdue’s first licensed TV transmitter, was located near what current landmark?

 

What’s the name of the Sesame Street production company?

 

Who is the current chairman of the FCC?

 

What are the three colors of television?

 

What is the name of the largest radio group in the U.S.?

 

Technically speaking, engineers measure “one wave cycle per second” as:

 

A family at an amusement park noticed their walkie-talkies worked better when Mom (on the ground) was calling Dad—who was riding high atop the Ferris wheel.  Technically speaking, why was their radio reception better?

 

Pre-recording a radio air-shift for later playback is called:

 

Removing redundant information and electronically reducing the size of digital data is called:

 

According to legend, what was Philo T. Farnsworth doing when he envisioned image scanning?

 

What two scientists discovered how the ionosphere affects radio waves?

 

In 1967, this organization was created to distribute government funding to public stations and networks with the intention of protecting those entities from outside interference and control:

 

a.      Carnegie Commission

b.      Corporation for Public Broadcasting

c.      C-SPAN

d.      Public Broadcasting Service

 

Who was Purdue University's first electrical engineering professor (1892-93) who later broadcast the first known voice transmission via wireless in 1906?

 

A.       Heinrich Hertz

B.       Gugliemo Marconi

C.       Nathan Stubblefield

D.       Reginald Fessenden

 

Shield laws protect:

                                a.  the FCC.     b.  judges.     c.  lawyers.     d.  reporters.     e.  all of these.

 

Counting or coding violent acts in a television series is an example of what research method?

 

                a.  Agenda setting

                b.  Content analysis

                c.  Mainstreaming

                d.  Resonance

 

A yearly fee stations pay to play any music from the BMI and ASCAP libraries is called a:

 

                a.  blanket license     b.  copyright fee     c.  program fee     d.  public domain contract

 

What technology made Purdue’s MPATI project obsolete?

 

                a.  Cable          b.  Fiber optics          c.  Satellite          d.  Television

 

Why do network executives fear TiVo?

 

Which was developed first?   AM   or   FM

 

A typical television transmitter uses about as much energy as:

                                                                                                                                                               

                A.  a Ray-o-vac flashlight.

                B.  a Toro snowblower

                C.  a Volkswagon Beetle car.

                D.  the Hoover Dam.

 

Early cable TV was developed as a way to:

                                                                                                                               

                A.  receive distant TV signals.

                B.  produce new programming alternatives.

                C.  compete with direct broadcast satellites (DBS).

                D.  provide 24-hour news.

 

Draw a wave pattern that represents amplitude modulation:

 

Where does “packet switching” take place?

 

Technically speaking, what is increased by locating a TV tower atop a skyscraper?

 

Who is credited with “introducing TV to the masses”?

 

How old is the NBC network?

 

What delayed the development of television?

 

From a consumer standpoint, how did the introduction of color television in the 1950s differ from the current DTV transition?

 

If Les Moonves is your boss, what company are you working for?

 

What does the acronym CBS stand for?

 

Radio stations WDIA, WLAC, and WHBQ were all located in what U.S. state?

 

What advantage did WLAC have over WDIA in the dissemination of rhythm ‘n’ blues music?

 

Name a now famous musician who started at WDIA as a disk jockey:

 

Who was the first disk jockey to play an Elvis Presley record?

 

What radio station owner is credited with developing the Top 40 format?

 

Who coined the phrase, Rock ‘n’ roll?

 

An outcome of the payola scandal was DJs were removed from the music selection process.  Who took over that role?

 

WLAC advertised the live mail delivery of what kind of farm animal?

 

WJW Cleveland disk jockey Alan Freed would add rhythm while playing records on the air.  He would bang a cow bell and beat on this:

 

Name the presidential candidates in the first televised debate:

 

Which has larger bandwidth?  AM  or  FM

 

Within the context of our class, what is SNL’s link to the Golden Era of television?

 

Who pays payola? 

 

                a. disc jockeys        b. program directors        c. record promoters       d. station owners

 

In the space below, sketch terrestrial radio:

 

What two (2) mid-1800s inventions were the earliest forms of electronic communication?

 

What electronic communication is roughly the same age as aviation? (Circle correct answer)

 

                a. Internet                b. television             c. telephone            d. wireless

 

Only about 11 sketches make-air for an episode of SNL.  During the writing process, roughly how many are submitted by the writers? (Circle correct answer)

 

                a. 25                        b. 50                        c. 75                        d.100

 

On what Golden Era TV show is My Favorite Year (1982) based?

 

During which World War did the government take control of all radio transmission?

 

In a word, describe why Jerry Seinfeld and Sherwood Schwartz will be millionaires for the rest of their lives:

 

Who directed the film Quiz Show?

 

His nickname was Mr. Television.  Who was he?  And what was his cultural impact?

 

Name one outcome of the TV Freeze:

 

Name one outcome of the Quiz Show Scandal:

 

The four months of the year when all TV stations are rated is called:

 

The city of Frankfort, Indiana has 10,000 television households. At 7pm, 8,000 households in this market are watching television. Two-thousand are watching Wheel of Fortune.       What is Wheel’s share? What is Wheel’s rating?

 

Currently, what is the only company to provide audience ratings data for radio stations?                                                                                                                  

                a. Arbitron               b. Clear Channel      c. Infinity  d. Nielsen

 

You are a TV salesperson. An advertiser wants to purchase a spot during a specific break during a specific show?  You will sell them a:

 

A. Run-of-schedule                B. Fixed buy                C. P.I.   D. Trade-out               E. Co-Op

 

John Bardeen, William Shockley, and Walter Brattain share the Nobel Prize for their 1947 invention that “made possible the marriage of computers and communication.”

What did they invent?

 

Why and how does radio reinvent itself during the 1950s?

 

You want to be a sportscaster at a local TV station. To whom will you send your resume tape?

 

Who was Purdue’s first electrical engineering professor and what was his impact on electronic communication?

 

Name the two satellite radio providers:

 

How much will a 30-second spot cost during this year’s Super Bowl?

 

A non-traditional marketing campaign to encourage consumers to spread messages to each other is called:

 

Watching what you want to watch, when you want to watch is called:

 

Sending two or more channels within the same broadcast stream is called:

 

Fox Networks, My Space, and the new My Network TV are all owned by this company:

 

“Toll broadcasting” was an early form of what?

 

What is considered to be the oldest commercial radio station? (Call letters–city)

 

What is the origin of magnetic recording tape?

 

What is AOR?

 

Who was Edward R. Murrow’s boss?

                a. Philo Farnsworth     b. William Paley     c. David Sarnoff     d. Vladimir Zworykin

 

Why did listeners panic during the 1938 War of the Worlds broadcast?

                a. It was presented like actual news broadcast

                b. It referenced actual geographic locations

                c. Listeners had less external sources available in 1938.

                d. All of the above are correct.

                e. None of the above is correct.

 

If a TV viewer has a complaint about a false advertisement, what government agency is likely to investigate?

 

What is a weakness of ratings diaries?

 

What electronic device connects to a TV and measures viewing instead of diaries?

 

You have been hired by TiVo to determine why the company is losing market share. Explain why subscriptions are leveling; and provide your detailed solution to maintain market share and increase profits.

 

When it was created in 1946, the first computer contained 18,000 of these:

 

Two or more computers connected together is called:

 

What electronic component allowed miniaturization – making radio portable in the 1950s?

 

What are “persistence of vision” and the “phi phenomenon” and to what do they apply?

 

What did Edwin Armstrong invent?  And, what killed him?

 

We’re all vain. Why do some TV/movie stars fear HDTV?

 

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