SUMON DATTA
Purdue University
Krannert School of Management, KRAN 439

403 W. State St., West Lafayette, IN 47907
Phone: (765) 496 7747; E-mail: sdatta@purdue.edu


 

EDUCATION


Yale School of Management
Ph.D., Management (Marketing), 2009
M. Phil., Management (Marketing), 2008
M. A., Management (Marketing), 2006


Indian Institute of Technology Madras
M.Tech., Chemical Engg., 2004
B.Tech., Chemical Engg. (Minor: Operations Research), 2004

 

RESEARCH
INTERESTS


Competitive Marketing Strategy, Market Structure, Emerging Markets, Social Interactions, Empirical Industrial Organization Methods

 

TEACHING


Undergraduate: Marketing Analytics (MGMT 49000 005, 43226; Typically offered in Spring) - Syllabus

Please note that the course title has been changed from 'Marketing Engineering' to 'Marketing Analytics'

 

Master's: Marketing Analytics (MGMT 52500 001, 43275; Typically offered in Spring) - Syllabus

Please note that the course title has been changed from 'Marketing Engineering' to 'Marketing Analytics'

 

Doctoral: Seminar in Marketing Models (MGMT 62600)