Selected Research Articles

Morgan, S. E., Movius, L., & Cody, M. (2009). The power of narratives: The effect of organ donation entertainment television storylines on the attitudes, knowledge, and behaviors of donors and non-donors. Journal of Communication, 58. [Download]

Morgan, S. E. (2008). The intersection of conversation, cognitions, and campaigns: The social representation of organ donation. Communication Theory, 19, 29-48. [Download]

Morgan, S. E., Stephenson, M. T., Harrison, T. R., Afifi, W. A., & Long, S. D., (2008). Facts versus “feelings”: How rational is the decision to become an organ donor? Journal of Health Psychology, 13, 644-658. [Download]

Morgan, S. E., Harrison, T. R., Chewning, L. V., DiCorcia, M., & Davis, L. (2007). Entertainment (mis)education: The framing of organ donation in entertainment television. Health Communication, 22, 143-151. [Download]

Afifi, W. A., Morgan, S. E., Morse, C., Stephenson, M. T., Harrison, T. R., Reichert, T., & Long, S. D. (2006). Examining the decision to talk about organ donation: A test of the theory of motivated information management. Communication Monographs, 73, 188-215. [Download]

Morgan, S. E. (2006). The many facets of reluctance: African-Americans and the decision (not) to donate organs. Journal of the National Medical Association, 98, 695-703. [Download]

Morgan, S. E., Harrison, T. R., Chewning, L. V., & Habib, J. G. (2006). America’s angel or thieving immigrant? Media coverage, the Santillan story, and publicized ambivalence toward donation and transplantation. In K. Wailoo, J. Livingston, & P. Guarnaccia, (Eds.). A death retold: Jesica Santillan, the bungled transplant, and paradoxes in medical citizenship (pp. 19 -45). Chapel Hill: University of North Carolina Press. [Download]

Morgan, S. E., Harrison, T. R., Afifi, W. A., Long, S. D., Stephenson, M. T., & Reichert, T. (2005). Family discussions about organ donation: How the media is used to justify opinions and influence others about donation decisions. Clinical Transplantation, 19, 674-682. [Download]

Morgan, S. E. (2004). The power of talk: African-Americans’ communication with family members and its impact on the willingness to donate organs. Journal of Social and Personal Relationships, 21, 117-129. [Download]

Morgan, S. E., & Cannon, T. (2003) African Americans’ knowledge about organ donation: Closing the gap with more effective persuasive message strategies. Journal of the National Medical Association, 95, 1066-1071. [Download]

Morgan, S. E., Palmgreen, P., Stephenson, M., Hoyle, R., & Lorch, E. (2003). Associations between formal message features and subjective evaluations of the sensation value of anti-drug public service announcements. Journal of Communication,53, 1-15. [Download]

Morgan, S. E., Miller, J., & Arasaratnam, L. A. (2003). Similarities and differences between African Americans’ and European Americans’ attitudes, knowledge, and willingness to communicate about organ donation. Journal of Applied Social Psychology, 33, 693-715. [Download]

Morgan, S. E., Miller, J., & Arasaratnam, L. A. (2002). Signing cards, saving lives: An evaluation of the Worksite Organ Donation Promotion Project. Communication Monographs, 69, 253-273. [Download]

Selected Grant-Funded Projects/Health Communication Publications

2007 – 2009: Co-Principal Investigator, “Show Us Your Heart Campaign,” U.S. Department of Health and Human Services, Division of Transplantation, $826,000. (Tyler R. Harrison, PI)

2006 – 2009: Principal Investigator, “The Drive for Life campaign and evaluation: The impact of just-in-time information, public education, and DMV clerk training on donor registrations and family notifications,” U.S. Department of Health and Human Services, Division of Transplantation, $1.05 million.

2004 – 2007: Evaluator/Principal Researcher, “The Life Share Project: A Multi-media and Grassroots Campaign to Promote African American Organ Donation.” U.S. Department of Health and Human Services, Division of Transplantation, $598,823.

2004 - 2007: Principal Investigator, "The Workplace Partnership for Life: A Replicable Worksite Campaign." U.S. Department of Health and Human Services, Division of Transplantation, $1.67 million.

2003 - 2004: Principal Investigator, "Media Representations of Organ Donation and Transplantation: Heroes or Horrors?" U.S. Department of Health and Human Services, Division of Transplantation, $18,200.

2002 - 2005: Principal Investigator, "The University Worksite Organ Donation Promotion Campaign: Targeting Administrators, Faculty, Staff, and Students Using the Organ Donation Model." U.S. Department of Health and Human Services, Division of Transplantation, $1.5 million.

1998 - 2003: Co-Investigator, "Effective Media Strategies for Drug Abuse Prevention." National Institute for Drug Abuse, $3.2 million. PI: Phillip Palmgreen.