Pressure to be Fantastic
November 24th, 2008The Mosquera reading dealing with Eurocentricism in art caused a whole lot of churning of ideas in my mind, so I think I will focus on that one. There were many of very interesting points brought up, but one that I wanted to bring up (though I am sure it is being brought up by others) was the concept that the Eurocentric view point has a very specific set of expectations of non-Western artists, of which I think also accounts for many of the communication issues that exist between western and non-western cultures.
Mosquera states that the Eurocentric Western view point asks of non-Western artists, more specifically 3rd World artists, to “display their identity” and be fantastic. A higher price tag will then follow by adhering to such a request (more like demand). He states that this request doesn’t recognise that “they are living organisms which need to respond actively to the reality of their time”. He goes further to say that if we wish to fight the effects of post colonial Eurocentrism we can’t do it through nostalgia for “the mask and the pyramid” or work that is based on a traditional aesthetic that addressed a culture’s problem or concern that may no longer be relevant to that culture.
This struck me because it brought to mind a guest artist who had visited my undergraduate school a few years back. I very sadly do not recall his name, but his artists talk and work have stuck with me for quite some time. He was a young artist, probably early thirties, and he was a Native American who was raised on a reservation. He discussed how throughout his college studies and into his early teaching career so far, he always felt the pressure to be what most people consider a “traditional” Native American artist. So he was expected to do studies of he fellow tribesmen in “exotic” headdresses in mid ceremonial dance, or sitting atop a horse on a fast plain, or perhaps a piece addressing the dwindling population of buffalo. He stated that he couldn’t do such work because that was not something that he related to in his day-to-day cultural experience. Instead he created prints, for instance, depicting the canned food that was shipped from the us government to his reservation. It had a plain white label with bold flat letters stating what was supposed to be in it (I say supposed to because he said he later found out off the reservation what these foods taste like in a more natural form, and it was nothing like the processed flavorless goo he was fed). So he was addressing his cultural point of view through his contemporary experience, not nostalgia for what traditional aesthetics used to address.
He stated that with such work he often doesn’t sell near to the way more “traditional” Native American art does and he had to accept that or make work attempting to conform to such expectations from the Eurocentric art world. I suppose further making his point, when I tried to search for him tonight online I couldn’t find anything nearly resembling his work. When searched to see what were the most often bought copies of Native American art I wasn’t too surprised to see some of these…
Marianne Millar “Mon Shon”
Jack Sorenson “Winds of Change”
Now these might not be what many of us would consider contemporary fine art, but these two images apparently sell to the general public like hot cakes, and that makes me consider why people cling to such nostalgia and find that such a more enjoyable (or perhaps easier) art experience. The idea that the Eurocentric West prefers to have cultural groups adhere to what they see as their cultural ideal is certainly problematic in terms of addressing the current problems and concerns of any group of individuals and further distorts any possible understanding or communication between them.











