Adorno’s “Aesthetic Theory: On The Relation Between Art and Society” and “Culture Industry Reconsidered” ask courageous, much avoided questions in regards to high art and it’s “enemy,” low art. We consider the purpose for creating art in the first place and what our hopes are for the work we produce. Then, we consider how culture industry, or that which is a poor substitute for art, pollutes the mind and destroys all hopes for intellectual development. Although they shed light on the corrosive forces of cultural industry, these articles don’t challenge artists to be more accountable for their products in their relationship to the consumer. Adorno, in short, does not bestow enough responsibility on the masses but condemns the industry, which sees a demand for “goods” and is simply supplying them in exchange for other “goods”. In response, the masses can and should exercise discernment when confronted with cultural industry.
He begins by encouraging the idea of art works having a life sui generis, that is, of its own. Works have an inner constitution, a soul—this is why they can exist on their own and produce infinite amounts of meaning. The life sui generis is evident in the way works of art can communicate what we, humans, simply cannot. A turn off to some, the idea that art works can “supposedly” elevate and do a bunch of other glorious things is difficult to understand because those glorious things are never tangible, verifiable, observational or empirical, as Adorno would say. Adorno offers this: “art seeks blissfully or unhappily, to seclude itself from the world.” The irony of art (and the reason why it is so incredibly beneficial to humans) is that it must remove itself from the realms of the rational and empirical, the real, to passionately dive into the deliciously inexplicable realm of unseen truth. It teaches us how to get the most out of existing in the world: we must stand back sometimes but also jump into the uncomfortable. In the end, we must have something to say. Art is subjective and objective at the same time.
Adorno brings up teleology, the idea that everything that exists, including humans and art, moves unconsciously toward an end at which self-actualization occurs. He explains that productive forces of labor and art have the same teleology, that is, they both move toward self-realization—a greater good. However, he continues in “Cultural Industry Reconsidered”, cultural industry acts as hindrance to that movement because it limits intellectual development instead of elevating it.
Cultural industry, what I understood to be the industry that responds to culture by accommodating its needs but not necessarily considering ultimate, teleological, goods, is bad, according to Adorno. It is bad because it brings up issues of efficacy, calculation and technique—all which, according to Adorno, dismiss all that is “good” about high art. Adorno describes at great length the pernicious, abominable forces of “pocket novels, films off the rack, family television shows, horoscopes,” etc.
While I agree that these exist and they do hinder our progress as a human race, Adorno’s comments are too all-encompassing and declarative. At one point he announces that conformity, which he’s assumed applies to everyone, “replaces consciousness.” This is a bold statement considering that consciousness indicates awareness which is the basis for existence. He is correct in pointing out the damaging effects that cultural industry has on art and humans but he does not mention our intellectual accountabilities. We have the ability, neigh, responsibility, to discern.
We can choose what to absorb and what to reject. Adorno does not push for that enough. We are not as “condemned,” as Adorno describes because we occasionally watch a B movie, or momentarily dance to stupid music, or cease to live up to our intellectual standards for 15 minutes. On the other hand, we do have a responsibility to use our education to its full potential and exercise discernment and selection. And, yes, we should do it a lot more often lest “superman that hoe” becomes an acceptable idea and Soulja Boy’s dance replaces a potentially rich heritage and culture.
In case you are not familiar with Soulja Boy and his dance I have posted a video. Yes, Soulja Boy is actually a legitimate musical artist in his genre. More importantly, I thought it would be interesting for you to see how Urban Dictionary describes the phrase “superman dat hoe.” Urban Dictionary is an online, collaborative dictionary that defines slang terms that are not found in actual dictionaries. If anything, the information posted on this website reflects the intellectual activity of a great number of both educated and uneducated persons. Most 8 year olds that live in downtown Lafayette are familiar with this phrase and dance and it is frequently incorporated into their daily routines. By the way, this particular genre, is by no means the only genre that is guilty.
Crank That by Soulja Boy
Urban Dictionary