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Analytics Tools: R


R is a commonly used analytics tool among marketers. It is probably one of the most versatile program that can perform across several different tasks.

R is filled with many built-in tools along with useful packages you can download for various analyses. It is a open source software so you may download from the following link.

R link

Shiny R
ShinyR by Rstudio has become quite popular with its web capabilities. It can build an interactive platform from your website. The example below is a ShinyR app related to Indiana Covid 19 trends (may take time to load). The 'Indiana' tab will show maps of Covid 19 by selected indicator and the 'Counties' tab will show a table with searchable options.