Skip to Content
Krannert Purdue Logo

Analytics Tools

Data analytics is becoming an essential part of marketing as businesses these days seek more sophistication of analytics in their marketing decisions. The followings are several different analytics tools that were helpful during my marketing career in making and assisting top management to make such decisions.

There is no single cure-all tool that can tackle the needs of the marketer. Here are several commonly used tools that shaped my marketing career.

# # #

Google analytics is not necessarily a software but a tool that is gaining popularity.