SAS has been a popular analytics tools for a long time. As a marketing analyst, the following set of commonly used analytic methods will give analysts tools they can readily apply in their everyday work.
Here are some videos using some basic procedures using SAS.
SAS is also filled with many built-in tools that can give descriptive and predictive modeling. A good tool is the SAS Enterprise Miner and the following is a E-Miner link. and clip that can get you started. SAS E-Miner link
The clips are a good way to familiarize with E-Miner. The total number of clips are 6 and will can get you started on basic analyses. The link is to the first clip of the series of clips.
SAS E-Miner clip