Go to index page Mental Maps Explained Examples of Mental Mapping History of Mental Mapping Books, Report, Bibliographies related to mental mapping
         
       
 

Mental maps are imaginary diagrams people use to navigate through physical space (neighborhoods, cities or countries).

These are simple images of “where things are” or “what places should be avoided.” Although resembling to a certain extent physical geography, mental maps are often inflected by preconceptions, values and emotions. In mental maps physical distances are distorted, being under or over estimated according to the subjective importance of the destination point.

In addition, geographic spaces are “colored” in people’s mind according to what people believe about the inhabitants, reputation or other social characteristics of those geographic spaces. For example, desirable areas might appear as "green"/"no problem" spaces, while feared areas might appear as "red"/"don't go" zones.

Although a promising tool for understanding how people find their way in geographic space, until recently mental maps were cumbersome to use as a research tool.

By their very nature, mental maps are qualitative representations. That is, they are pictures, unique configurations, hard to express in measurable units.

However, combining most recent computer advances in the field of cartography with a novel approach to conceptualizing mental mapping

Copyright Sorin A Matei, 2003
Last update: April 7, 2004
Contact: mental@matei.org

 
Two-dimensional collective mental map of Los Angeles resulted from 215 individual maps drawn by residents selected from 6 ethnic neighborhoods.
It indicates that the area most feared in Los Angeles is Watts. The colors can be further transformed into an imaginary landscape, red areas becoming canyons and valleys and green areas mountains and peaks. Click on the buttons below for a demonstration.

Sorin Matei, a researcher at Purdue University, has succeeded in making the process of mental mapping a routine procedure.

In the picture above he has combined the feelings expressed by a group of 215 Los Angeles residents toward the neighborhoods of their city. Areas most residents fear and avoid all the time appear in red.

 

 

Green is used for the areas a majority of them felt “most comfortable” about.

This snapshot of the "collective unconscious" was obtained by morphing together, using computer graphic technologies and GIS software, 215 individual maps.

Detailed description of the tools and methods used for morphing the maps!

 

Go to index page Mental Maps Explained Examples of Mental Mapping History of Mental Mapping Books, Report, Bibliographies related to mental mapping