Research Projects

Many of our projects have the theoretical goal to bring research traditions on social influence, persuasion, and groups in conversation with cognitive models of decision making. We try to understand how people influence each other's choices and judgments by describing and testing assumptions about how they process social information--information that is provided by their conversation partner or social cues they receive about others (e.g., information about the decisions of others).

We study these models in various contexts and with different tasks, including food choices, consumer choices, people's decisions about credit cards, recycling behaviors, and judgments about internet sites.