Slide 4 of 24
Notes:
The telephone survey mainly collects data about community cohesion and relationship with media. For example, respondents are asked about the factors that led them to move to the neighborhood; how often do they have discussions with their neighbors; what are the most important ways that they stay on top of what is happening in their community; what are the ways they get information to make decisions about what to buy.
They are also asked about their Internet connectedness and reasons for going on line. Media questions are especially interested in how people’s communication habits contribute to their sense of community. Thus, Metamorphosis wants to find how certain social goals are associated with various types of media, from the local to the national or even global. It is important to emphasize this component of the project because the analysis of the maps will be integrated into a web of media relationships, as one of the possible dependent variables of connectedness.