Richard Florida and creativity

This came up in class today, so I thought I should provide my source:

Florida

This selection by Richard Florida concerns the "creative" or information-based social class. Florida implies that this section of society is in a kind of ascention akin to that of the mechanical/technical middle-class during the industrial revolution up through the period after WWII.

I don't think this selection really goes into it, but there are implications of how notions of time are reformed in the creative class. The lines between work and leisure are somewhat blurred, in that the digital world becomes a pervasive milieu. You can see how in an industrial society, time becomes a variable to control, in that the means of production are skill-based and thereby linked to the number of times they can be performed. Flordia alludes to the fact that "creativity," as he calls it, is not dictated by time. It is not a skill, and thus cannot be measured through its number of daily repetitions.

Interestingly, however, the creative professional, according to Florida, is deeply invested in geography and the culture of his or her enviroment. As such, Florida proposes that cities of import will no longer grow around the industrial resources of old, such as waterways, mineral deposits, raillines, etc. Cities will grow according to the culture they cultivate which can attract the creative professional. This is interesting, because it establishes that the creative professional doesn't "exist" solely inside the digital, but seems to expect the same kind of on-demand services in the physical world.